Donald Ng Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

As the platform specialist, I am primarily responsible for showcasing the Media Aisle DSP to new & potential clients. I would generally work with sales & accounts on discussing best practices on executing campaigns and then sharing these insights to clients where needed. As clients get their campaigns launched, I am responsible for QAing their set up, provide strategy recommendations where needed, and to monitoring & providing optimization recommendations to ensure their campaigns deliver in full and to driving high ROAS & low CPA.

Toronto, Ontario, Canada

As the ad operations & programmatic specialist on the Performance Marketing team, I am responsible for the trafficking and establishing a streamlined adserving process for all Shopify campaigns on Campaign Manager 360. My main responsibilities include ensuring all channels have tags set up properly to ensure accurate performance metrics is being tracked and sent to both programmatic and social stack-holders. Some other known responsibilities include analyzing and structuring creatives provided by the creative agency partners via Celtra.From an activation standpoint, I have helped the team in executing and scaling YouTube campaigns for the APAC regions. My responsibilities here include monitoring daily spend, keyword/audience research, new ads/ ad group set up, as well as performing weekly optimizations to ensure my campaigns are hitting KPIs on weekly basis. In regards to programmatic, I am also responsible for performing market research on different audiences that cater well to the video assets provided by my creative team.I also handle the cross-department processes for the Display & Video Team, such as building out the monthly budget documents when coordinating with finance as well as scheduling/ organizing 6-week cycle planning meetings. I have also ensured weekly business review templates are up-to-date with weekly performance and help address overall campaign performance with team during weekly syncs.

Toronto, Canada Area

As I have progressed into the senior specialist role, I have gained a stronger understanding and working knowledge of both programmatic and social DSPS as well as fundamental web coding to accompany my current ad operation's skillset. With my DSP and web coding knowledge, I am looked upon as a technical specialist within the Digital Performance Team and am to help IPG's SBUs in more extensive troubleshooting tasks.

Toronto, Canada Area

As a digital performance specialist, I am tasked with handling the ad operation duties of my assigned clients, such as trafficking of digital campaigns via DCM, to perform campaign maintenance duties like monitoring its daily activity via DDM reporting, and to provide my media partners with pacing and activity reports for optimization purposes. Other tasks include suggesting and helping planning teams with trafficking ideas for their campaigns to ensure their goals for the campaigns are met. Aside from trafficking campaigns, I am now responsible for organizing and performing conversion tagging projects through the use of Enlighten for my planning team and media partners. These tagging projects also require myself to coordinate/ discuss it's progress with my client. Apart from ad operations, I am responsible for handling the billing work flow of my assign client's digital campaigns via the use of Prisma. Some of these billing tasks include locating missing invoices and to ensuring all discrepancies of invoices are reconciled to then be cleared for payment. Clients that I have worked on;Imperial OilLegoGoodlife FitnessAccentureBenjamin MooresAmazonAMEXSobeys Voila

Toronto, Canada Area

As a TAAG assistant, I am responsible for helping the planning teams in setting up and trafficking the digital campaigns of their respective accounts through the use of DCM (DoubleClick Campaign Manager). For this position, I also help planning teams in discussing my recommended approaches to help better traffic their campaigns, such as the types of tags they would require as well as to addressing the types of online ads that can and cannot be tracked for certain vendors. Apart from trafficking, my role also includes addressing issues on digital trafficking with both the planning and the vendor teams, such as discrepancy issues in reporting. My other responsibilities include assisting the ad ops specialists with their campaigns as well, such as developing placements and downloading tags for planning partners. With this role, I have also gradually evolved it from not only taking responsibility over the ad operations end of a campaign. As the digital representative of the Kelloggs account, my role is to discuss the digital trafficking processes for each campaign as well as to coordinate with the creative agencies and publishers what would be required to ensure the campaigns will run as smoothly as possible. Clients that I have worked on:ToyotaKraftEntertainment OneDropboxElectronic ArtsKelloggsTJX Tribrands

Toronto, Canada Area

As an investment intern, my role is to assist the investment team by working through various assigned tasks. My main responsibility is to perform television and radio buying proficiencies/ maintenance duties for various campaigns through the use of DDS softwares. Other buying responsibilities includes setting up pre-buy documents and advertising spot schedules for clients, pulling Infosyst runs, and to entering in planned budget spendings onto the investment team's work sheets. Apart from these maintenance and buying duties, I also perform side tasks for the investment team, such as research assignments. Clients that I have worked on:BayerCIBCIndeedPfizerPresident's Choice FinancialMars WigleyShell

Sheridan College

I am responsible for representing the advertising postgraduate students in all SAA executive meetings. These meetings include discussing the approaches to promoting SAA events to Sheridan's advertising student population, which includes both undergraduates and postgraduates. As the postgraduate representative, I am focused on informing and encouraging the postgraduate students to participate in the industry networking events to build/ construct their network and to gaining a broad and detailed understanding of today's advertising industry.

Aegis (Design And Branding)

As the applied anthropologist, I was responsible for conducting research and to writing a report on the Canadian senior activities sector for Aegis Brand's client: Tabor/ Peasant Manor client. A majority of my research was on reviewing past interdisciplinary academics and especially with former anthropologists that have done field research for this sector. Throughout the research process, I consulted with Aegis Brand on my research approach to further understand what they wish to see on the report.

Ontario College Graduate Certificate, Advertising Account Management

Activities and Societies: Postgraduate Program Representative of Sheridan Advertising Association (SAA)I have learnt the different aspects.

Bachelor Of Arts With Honours, Anthropology

Activities and Societies: Office of Admissions volunteerI have learnt about anthropological studies that is concerned with gender, culture.