I help higher ed communications executives plan, build, and launch beautiful websites that position their institutions properly, improve services for all constituents, and boost enrollment. As a former senior marketing executive, I have decades of experience leading digital projects, planning and rolling out web infrastructure, products, services, and applications. My strength is in getting diverse editorial, design, and technical teams, with different perspectives and skills, to collaborate productively in achieving shared goals. My software platform and tool knowledge, collaborative approach, and strong communication bias ensure credibility with leadership and the cross-functional teams that execute their plans.Deliverables may include:- Website governance policy- Setting project goals and objectives- Scope, requirements, and launch scheduling- Vendor selection, contract negotiations, and lead liaison- Budget and change order tracking- Content audit, workflow, and migration- User acceptance testing- Style sheetsAs background, breadth of responsibilities and accomplishments include:- Recently launched the Wellesley College (wellesley.edu) and Cambridge College (cambridgecollege.edu) websites.- Led the business analysis of a strategic five-year digital transformation for Northeastern University. Partnered with a ServiceNow systems integrator, business analysts, departmental managers, QA, and IT developers to build a 150-agent service network for prospects, students, parents, and alumni.- Owned an omnichannel product initiative that enabled a lottery systems integrator and operator to win 3 international contracts in 19 months from a standing start. Managed multi-year budget, requirements, technology road map, M&A due diligence, and sales training. - Led interactive consulting projects for the first information architectures and Web sites launched by global financial services, technology, consumer product, and health care enterprises and start-ups.- Directed the development of customer acquisition software branding and end-user training for the launch of one of the largest, most successful US ISPs for business and consumer markets.Experience in situation, competitive, and gap analysis; market planning; research; positioning, branding, and communications; budgeting; requirements and backlog development; vendor selection and oversight; user acceptance testing; and training.MBA in Marketing and Certified Scrum Product Owner.Keywords: Branded Communications | IT Systems Knowledge | Project Management | Business Analysis