Don Cho Email & Phone Number

Fullerton, CA, US

Santa Fe Springs, California, United States

Torrance, CA

• Expert Consulting Group - global sales, marketing, and business development solution provider
• Head of the Consulting Group and led the group in the execution/implementation of all marketing plans
• Developed overall sales, marketing, distribution strategy for the companies in Korea and Taiwan during the consultation period
• Product evaluation, packaging design and pricing based on BOM
• Provided recommendation for improving or adding new product designs and assisted with product development and testing
• Set the roadmap for building upon the established brand, and promoting it to build larger brand recognition

City Of Industry, CA

• A leading and the most dedicated performance AMD graphics cards manufacturer in the world
• Set the roadmap for building upon the established brand, and promoting it to build larger brand recognition
• Led and supported the corporate digital marketing team in setting the web development strategy and continue to leverage technology and digital marketing channels
• Collaborated with the sales and management teams to help them achieve their goals
• Actively monitored competitors marketing to provide competitive analysis, strategies, and tactics, and had the ability to be creative and agile in response to any competitive challenges
• Provided and supported for internal marketing/communications

New Taipei City, Taiwan

• A leading and innovative manufacturer of AMD graphics cards since 1997
• Established and concreted the Global PR and Marketing department
• Led and taught how to do the proper marketing to the team
• Provided the know how about internal marketing/communications
• Guided how to handle media, trade shows, social medias and etc.
• Taught the basic skills how to build and manage relationships with the community for developing strong alliances, loyalty, and engagement through media/public relations

Hong Kong

• A leading manufacturer and global supplier of innovative components and solutions for PC systems
• Achieved over 950 product review awards in North America Region
• Reached No. 1 product review awards achievement for whole Sapphire Tech. PR and Marketing deparment and among AMD AIB partners for 4 consecutive years
• Worked closely with AMD U.S. A. and Global Marketing department for annual marketing budget
• Supported the corporate digital marketing team in setting the web development strategy for the Sapphire community
• Managed relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships

City Of Industry, CA

• A leading manufacturer and the distributor of Home Theater PC cases and CPU Coolers
• Had overall responsibility to operate and manage the company
• Developed and implemented an overall marketing and sales strategy for HTPC, including pricing, packaging design, distribution channel establishment, customer service programs and advertising programs
• Set up the marketing budget and execution plan
• Developed the overall marketing strategy for the organization
• Established targeted customer value propositions and executed go-to-market strategies

Orange County, California Area

• A leading manufacturer of “Silent and Noiseless” CPU Coolers
• Established Zalman USA at Anaheim Hills, CA on Feb. 2002.
• Introduced the new and innovative concepts of “Silent and Noiseless Computing Environment” to the U.S market
• Had overall responsibility to operate and manage the company in U.S.
• Developed and implemented an overall marketing and sales strategy for CPU, GPU coolers, and other products including pricing, packaging design, distribution channel establishment, customer service programs and.
• Developed the overall sales and marketing strategy for the organization

Master Of Science (M.S.), Applied Computer Science And Technology

Activities and Societies: President of Korean Club

Bachelor Of Science (B.S.), Computer Science

Activities and Societies: Korean Student Club