Expert Consulting Group - global sales, marketing, and business development solution provider• Head of the Consulting Group and led the group in the execution/implementation of all marketing plans• Developed overall sales, marketing, distribution strategy for the companies in Korea and Taiwan during the consultation period• Product evaluation, packaging design and pricing based on BOM• Provided recommendation for improving or adding new product designs and assisted with product development and testing• Set the roadmap for building upon the established brand, and promoting it to build larger brand recognition• Prepared the product launch in the North American market.• Business consulting, Sales & Marketing, Promotion, Product Distribution, Market Segmentation, Developing overall Marketing Strategy• Set up 2016 Korea-Global TOP Retailers Partnership Day at COEX with Korea International with Trade Association. A guest speaker for PR and Marketing during the Event• Assigned as the Business Consulting Firm at Korea Business Development Center in Korea

A leading and the most dedicated performance AMD graphics cards manufacturer in the world• Set the roadmap for building upon the established brand, and promoting it to build larger brand recognition• Led and supported the corporate digital marketing team in setting the web development strategy and continue to leverage technology and digital marketing channels• Collaborated with the sales and management teams to help them achieve their goals• Actively monitored competitors marketing to provide competitive analysis, strategies, and tactics, and had the ability to be creative and agile in response to any competitive challenges• Provided and supported for internal marketing/communications• Guided media planning including PR, print, trade show, experiential, social media and content• Constantly monitored and created effective social media and digital programs• Managed relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships• Worked in partnership with Business Development to source Sponsorship/Partnership Marketing Opportunities• Worked directly with the GM and VP to develop annual marketing plans/budget • Created new strategies for marketing and monitored the ROI of those activities• Led and coordinated various events and shows and presented products information to the audience

A leading and innovative manufacturer of AMD graphics cards since 1997• Established and concreted the Global PR and Marketing department• Led and taught how to do the proper marketing to the team• Provided the know how about internal marketing/communications• Guided how to handle media, trade shows, social medias and etc.• Taught the basic skills how to build and manage relationships with the community for developing strong alliances, loyalty, and engagement through media/public relations• Led the product packaging design team for the Devil 13, Red Devil and Red Dragon series• Guided for improving or adding new product designs • Worked closely with the executives to develop annual marketing plans/budget

A leading manufacturer and global supplier of innovative components and solutions for PC systems• Achieved over 950 product review awards in North America Region• Reached No. 1 product review awards achievement for whole Sapphire Tech. PR and Marketing deparment and among AMD AIB partners for 4 consecutive years• Worked closely with AMD U.S. A. and Global Marketing department for annual marketing budget• Supported the corporate digital marketing team in setting the web development strategy for the Sapphire community • Managed relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships• Managed regional marketing budgets, designed customer loyalty programs for the demand generation• Led and coordinated various events and shows and presented products information to the audience• Established a strong relationship with medias, technical reviewers, and loyal customers

A leading manufacturer and the distributor of Home Theater PC cases and CPU Coolers• Had overall responsibility to operate and manage the company• Developed and implemented an overall marketing and sales strategy for HTPC, including pricing, packaging design, distribution channel establishment, customer service programs and advertising programs• Set up the marketing budget and execution plan• Developed the overall marketing strategy for the organization• Established targeted customer value propositions and executed go-to-market strategies • Set the roadmap for building upon the established brand, and promoting it to build larger brand recognition• Guided and developed CPU and GPU coolers

A leading manufacturer of “Silent and Noiseless” CPU Coolers• Established Zalman USA at Anaheim Hills, CA on Feb. 2002.• Introduced the new and innovative concepts of “Silent and Noiseless Computing Environment” to the U.S market• Had overall responsibility to operate and manage the company in U.S.• Developed and implemented an overall marketing and sales strategy for CPU, GPU coolers, and other products including pricing, packaging design, distribution channel establishment, customer service programs and advertising programs• Developed the overall sales and marketing strategy for the organization • Implemented the OEM business with Sapphire Tech.• Built the revenue $3,000,000+ company in 1st year and made the sales grew up 150% each year