Don Mason Email & Phone Number

Central Florida

Responsible for selling foot and ankle medical products to hospitals, surgery centers, clinics, doctors' offices, and healthcare professionals. Sell products such as plating systems, screw systems, custom bone wedges, Paraderm, and specialty instruments to be used in hospitals and surgery centers. Approach physicians using consultative sales approach to introduce products. Advise surgeons on implants usage and fixation inside and outside the Operating Room. Cultivate and nurture existing accounts while pursuing new ones.

Dayton, Ohio Area

Successfully grown sales and market share of specialized developer and provider of Lower Extremity Prosthetics. Progressively advanced into key leadership position, overseeing a 12 member staff to integrate and drive the strategic operation and performance of 5 separate business units. Align the efforts of each internal segment to collaboratively achieve overall corporate goals, with a strong focus on growth oriented product development and optimization to maintain the competitive market advantage.

Orlando, Florida Area

Drove corporate marketing of moisture/mildew control products, effectively positioning the company for a period of rapid growth and market dominance, with focus on Retail and Big Box Stores. Developed trilingual packaging for international sales in Canada, New Zealand, Australia, Mexico, China and Israel. Spearheaded a complete Brand repositioning and launch of new products. Created a new strategic advertising campaign with such partners as the NBA, NCAA, and MLB sports organizations. Created and directly managed sampling programs to 2.4 million plus attendees over 14 national events under the National Hot Rod Association. Created and managed copy and commercials with national and local radio and TV networks in Miami, Orlando, Tampa, Jacksonville, Atlanta and Houston, covering 98.7% of the U.S. Worked under/and in conjunction with VP of Sales and Marketing and National Sales Manager, with extensive experience with companies including Benckiser Consumer Products, Sunshine Biscuits, Quaker Oats and Acosta, managing National Accounts including, K-Mart, CVS, Eckert, Rite Aid, etc., respectively.

Daytona Beach, Florida Area

Researched league ticket prices for MLB, NFL, NHL, NBA and compared entertainment value against ISC motorsports events. Developed ticket price comparison data within NASCAR leading series vs. other track venues not owned by ISC. Researched and documented 1998 Daytona 500 ticket sales by state, by unit, and percentage to better determine future marketing strategy identifying the top 10 markets. Participated in trade marketing material creation with Gatorade and the Gatorade Duel event held at Daytona International Speedway. Worked on objectives including developing each track as its own separate brand-building the tracks identity and showcasing ISC facilities through guest enhancements, capital improvements, and aesthetic improvements. Logo creation for Phoenix and Talladega motor speedway. Participated in the 50 year celebration of NASCAR and 40th year Daytona 500 promotion and created the 1999 shareholders presentation.Grandstand seating capacity grew from 400K units to 450KSuite growth expanded from 150 to 175 unitsRevenue +32%, EBITA +24%, Operating Income +22%, Net Income +15% and Earnings Per Share +15%