I am responsible for developing and implementing comprehensive marketing strategies to promote ClearSource's services, enhance brand awareness, and generate leads. In this role, I lead a campaigns and marketing automation manager in the US and a creative team of 10+ based in the Philippines. Together we help tell the ClearSource story to brands in healthcare, renewable energy, SaaS and a few select others. A sample, "day in the life" includes:Developing, and then executing on our strategic marketing plan, to include long-term demand and ABM to achieve company objectives and revenue targets.Leading a global team providing guidance, mentorship, and support to drive high performance.Overseeing all aspects of ClearSource marketing including branding, digital marketing, content creation, advertising, and public relations.Collaborating with my peers on the executive team to ensure alignment of marketing efforts with overall goals in Talent Acquisition, Recruitment, Employee Engagement, Sales and Client Services.Conducting market research and analysis to identify trends, competitive insights, and opportunities for growth.Onboarding and growing our use of 6Sense to drive our ABM and outreach campaigns.Optimizing and evangelizing our use of HubSpot for our SMARKETING team.Managing our marketing and advertising budgets and ROI to optimize our spend.Driving the development of compelling, targeted marketing collateral, campaigns, and initiatives to engage target audiences and drive lead generation.Cultivating relationships with key partners, clients, industry influencers and affiliates, and media outlets to enhance ClearSource's visibility and reputation.Attempting to keep up with all that's expected of today's CMO/Head of Marketing, especially with AI being infused in every aspect of our daily execution.Measuring and reporting on the performance of all the above and our marketing campaigns and initiatives, using data-driven insights to inform decision-making.

Drawing on years of experience on the brand side in direct marketing and benefiting from starting and growing an Inbound, HubSpot partner agency, Don Crow helps leaders in high-tech, higher education and legal services in aligning their marketing, sales and service.Typical engagement models include:Fractional CMO/CDMO while companies build out their executive teamProject manager for strategic online marketing campaignsBusiness alignment across marketing, sales and service with an emphasis on online brand support and consistency with digital footprints

Golf Weasel provides gear for fun-loving and adventurous golfers to wear at the 19th hole.

As a key member of the Everise Global Sales Team, I had overall responsibility for establishing and coordinating all marketing activities within sales strategies, plans, programs, and functions. As the Sales Enablement leader, I coordinated the Sales Ops and Proposal Management teams to drive data-driven decisions and best-in-class RFP responses and sales collateral.* Developed marketing action plans that clearly defined objectives, goals, schedules and assignments to implement and achieve targeted opportunities.* Developed and optimized a program for market research and analysis including market segments, buying trends and competitor analysis.* Maintained relationships with advertising agencies, public relations firms and market research firms.* Oversaw and verified reporting of sales and marketing activities, including leads generated and tracking reports, MQLs/SQLs, ABM activity and overall marketing-influenced opportunities and deals.* Led the BDR/BDM team to actively engage with all outbound and inbound leads, nurture leads in to MQLs and conduct a smooth hand-off to sales leaders once accepted.* Led the Sales Enablement team which includes solutions and proposals, sales ops, and sales content and messaging. Managing this team alongside marketing allows for a much smoother "smarketing" team alignment and RevOps focus.* Developed and optimized an end-to-end B2B Demand Generation program, with emphasis on content, paid search and social, and the build-out of Account Based Marketing (ABM), including platform selection and implementation.

Senior leader on all things Inbound to clients of Digitopia. In my role, I led a passionate team of content marketers, inbound strategists, paid search professionals, and HubSpot technologists through all phases of growth for clients across marketing, sales, and service, improving process, platform, and people. Some of my key deliverables included:o Develop inbound marketing strategy through paid traffic acquisition, organic search, content, lead nurturing, and the Digitopia Blueprint to assist clients in meeting goals against overall sessions, conversions and nurturing o Assist senior leaders in developing meaningful dashboards and reporting on marketing, sales, and service results o Develop and facilitate content strategy from website to social media to email marketing through the Digital Utopia Methodology o Provide counsel to senior executives on inbound marketing, sales & service strategy and HubSpot o Manage the annual budget, contract development and management for all areas of responsibility o Maintain a network of external relationships with key thought leaders o Establish and update training programs and documentation for marketing technologies, processes and best practices across my department o Manage the department budget, working with team leads to optimize programs and ensure effectiveness and ROI of their programs o Help to manage departmental agile/sprint process for intake, prioritization and production of marketing programs and deliverables

Served as the program leader on all things Inbound to clients of Digitopia. In my role, I led a passionate team of content marketers, inbound strategists, paid search professionals, and HubSpot technologists through all phases of growth for clients across marketing, sales, and service, improving process, platform, and people. Some of my key deliverables include: o Develop inbound marketing strategy through paid traffic acquisition, organic search, content, lead nurturing, and the Digitopia Blueprint o Assist senior leaders in developing meaningful dashboards and reporting on marketing, sales, and service results o Develop and facilitate content strategy from website to social media to email marketing through the Digital Utopia Methodology o Provide counsel to senior executives on Inbound strategy and HubSpot

As a RevOps (Revenue Operations) Strategist, I work with B2B leaders to help them implement The Digital Utopia Methodology, a client acquisition and delight program that simplifies strategy, focuses efforts, and creates a scalable system to confidently drive predictable growth.Specifically, I strategically guide B2B business leaders through 60 days of "foundation building," or the Digitopia Fast Start program then work in repeating 90-day cycles to: o Analyze data and uncover bottlenecks in their businesses o Define initiatives that will address the bottlenecks and improve overall performance o Guide stakeholders to success through regular meeting and accountability rhythms o Ultimately, my goal is to build strong relationships and become a valuable advisor to their business

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Verge Pipe Media is a strategic digital marketing and Public Relations agency based in Auburn, Alabama. We partner with our clients to develop their digital story and solve complex brand, marketing and communication challenges using our imaginative inbound marketing best practices.We develop and grow deep relationships for our partners across social media, word-of-mouth and digital channels for partners in higher education, non-profits and startups in tech, new media and social platforms.At Verge Pipe Media, imagination fuels every step of our processes. We place Integrity, Imagination, Leadership, Doing Work that Matters and Fun for our clients and ourselves as our core values. Every member of our team is expected to produce world class work for our clients. We work with graphic designers, programmers, application developers, copy writers, marketers and data geeks, but we hold a special place in our heart for anyone who can recite at least one line from a Dr Seuss book! o Proud member of the Advertising Age Advisory Panel o Don Crow speaks to associations, groups, and professional organizations across the south east on Leadership, Digital Marketing, Entrepreneurship, Social Media, and Guerrilla Marketing

PRCM 3280 Social Media and Public Relations.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, email blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products to meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers, communicators and PR professionals can make the most of this shift online.We're exploring social media, inbound marketing, and word-of-mouth marketing for both brands and agencies.

KPGS is an outsourcing advisory firm devoted to connecting and enabling businesses with the competitive advantage outsourcing can offer. With expertise in contact center selection, placement, vendor management, project/program management and exit strategies, we can cover the full spectrum of needs for call center, BPO and KPO work.KPGS also offers project management and sourcing solutions for legal services (LPO) and engineering services providers. o Contracted VP of Business Development for an offshore contact center o GLG Council Member and consultant o Advised and connected online financial services firm with a telesales and services solution provider after careful needs assessment

Identify, cultivate, solicit and steward corporations and foundations in partnerships with Auburn University. Market Auburn's educational strengths and funding priorities to secure major gifts. In addition to managing a portfolio of existing corporations and foundations, I identify new prospects to build relationships with. I work collaboratively with colleagues across all the schools and colleges on campus to support university priorities. o Identified and successfully secured major gifts for Auburn from two (2) foundations and a corporation where no previous relationship existed. o Awarded 2010 Soaring With Eagles Award for the lowest cost to raise one dollar (Ratio of dollars raised versus the amount spent to do so) o Joined the $1MM+ fund raising club in 2010 o 140% of goal for prospecting and qualifying new corporations. o Marketing committee member for Auburn's Scholarship Campaign. o Member of the Office of Sustainability advisory board. o Member of the NACRO Marketing sub-committee

Implement and manage processes to continually improve quality, reduce inefficiencies and costs and provide accurate and on going communication between vendors and all related internal departments. Actively managed three partner sites and one captive site in India.

Design, build and deliver strategies and solutions leveraging best practices amongst internal and partner sites to improve efficiencies and performance across the AOL network of contact centers. Coached and developed two direct reports, one in Virginia and one in Bangalore, India.

Directed strategy, operations, training and quality, legal compliance, sales campaign management and win-back of former members for all of AOLs outbound telemarketing and cross channel telesales. Responsible for the coaching and professional development of seven senior level managers.

Direct Member Services strategy, operations and vendor management for AOLs low cost access ISPs, serving over 2 million customers on three brands (Wal Mart Connect, Netscape ISP, and CompuServe).

Direct strategy, operations and people leadership for AOLs Customer Service Operations.

Manage and set direction for all of AOLs back office support functions across two US and two International sites.

Responsible for new business strategy implementation, employee development, workforce planning, staffing and training for 16 supervisors on sales and service in a 700+ seat call center.

Direct planning and implementation of internal communication programs for an internal call center (700+ employees) and act as a principal advisor to the site General Manager.

Responsible for maintaining productivity, customer service, hiring and training of sales and service queues while exceeding all company objectives and goals for 40+ sales and service phone agents.

The Dunkirk Group served Fortune 500 businesses in developing, maintaining and optimizing offshore delivery centers and partners. Through a unique blend of consultation and services, The Dunkirk Group assisted in training, communications, staffing / vetting, and human performance.The Dunkirk Group was dissolved so the Founders could pursue other ventures.

Served as Company Commander of a Basic Combat Training (BCT) Company. Overall responsible for the training, health, welfare and morale of over 200 Soldiers in Training and 18 Staff. Oversaw unit’s collective training for 10 week sprints, including live fire exercises. Enforced Army Standards in unit.

Served as the adjutant to the Assistant Division Commander for Support. I supervised the General's personal staff, coordinated his calendar and travel across Europe, the US and in NATO missions.