Cesar De Anda Email & Phone Number

Riverside, Ca, Us

Riverside, Ca, Us

Provide creative design solutions for clients.

I played a pivotal role in the development, maintenance, and expansion of corporate and e-commerce websites targeting the retail and banking security markets. In addition, I diligently tracked and reported analytics on a monthly basis to gauge the effectiveness of these websites.Furthermore, I took charge of creating, managing, and maintaining a comprehensive library of digital marketing assets. This included product photography, catalogs, brochures, and other collateral, ensuring that the company had a robust collection of materials to support its marketing efforts.In support of the overall marketing strategy, I used my creative skills to design original graphics, advertisements, and other marketing assets. By crafting visually compelling elements, I aimed to enhance the company's brand presence and engage its target audience effectively.During the rebranding process, I made significant contributions by creating the company's first brand manual. This comprehensive document provided guidelines and specifications to maintain consistency in the brand's visual identity, ensuring that all marketing materials aligned with the new brand direction.As part of a collaborative effort, the team achieved notable recognition by winning two MarCom gold awards. These prestigious accolades were earned for the best direct marketing campaign and the best book design, highlighting our team's exceptional creativity, innovation, and execution in these respective areas.

Ontario, California, United States

In my role, I actively contributed to the maintenance of the company's e-commerce site, which boasted an extensive inventory of over 16,000 SKUs. Utilizing my expertise in the Magento e-commerce platform, I effectively managed the process of uploading, coding, and removing graphics. By diligently overseeing this crucial aspect, I ensured that the site remained visually appealing, up-to-date, and user-friendly for customers.Additionally, I played a key role in designing and launching various web promotion graphics for a diverse range of manufacturer partners. Collaborating closely with these partners, I incorporated their unique branding elements and promotion details into the graphics. This approach helped to effectively showcase their products and enhance their online presence, ultimately driving customer engagement and sales.Furthermore, I took on the responsibility of maintaining the company's comprehensive library of marketing assets. This encompassed a variety of materials, including flyers, showroom graphics, and e-newsletters. By ensuring the organization, accessibility, and relevance of these assets, I contributed to the overall efficiency and effectiveness of the marketing efforts.

Rancho Cucamonga, Ca

During my tenure, I spearheaded the launch of multiple websites for the company, catering to diverse verticals such as retail loss prevention, commercial real estate, and law enforcement. These websites included the corporate site, a mini product site, and the company's non-profit site. By strategically targeting these specific markets, we aimed to reach and engage our intended audience effectively.Furthermore, I actively contributed to the company's expansion into the Latin American markets by playing a pivotal role in building the company's website specifically designed for Mexico. Additionally, I took charge of the redesign process and assisted with the translation of marketing collateral, ensuring that our messaging resonated with the local audience and facilitated seamless communication.In addition to website development, I successfully produced and managed a vast array of marketing assets, including product photography, videos, brochures, catalogs, and tradeshow graphics. By overseeing these assets, I ensured consistency, quality, and alignment with the company's branding and marketing objectives.My contributions and dedication were recognized through multiple accolades, including winning the Employee of the Month award on four occasions and receiving the prestigious Employee of the Year award.

In a significant accomplishment, I played a pivotal role in the company's rebranding efforts. After successfully executing a complete rebrand, I took the initiative to create the company's first brand manual. In addition to the rebrand, I led the execution of a website rebranding project. This involved integrating a product database using NetSuite. By leveraging NetSuite's capabilities, I ensured seamless integration of the product database into the website. This not only enhanced the user experience but also facilitated streamlined management of product information, resulting in improved efficiency and accuracy in showcasing and updating the company's offerings online.

Designed the logo, flyers, brochure for the performance. Design and implementation of the logo for the performance. Responsible for creating necessary graphics for the sets and managing the printing of them.

Bachelors, Graphic Design

Associate Of Science (A.S.), Graphics Technology

Distinction; Certificates in Basic Graphic Design, Basic Electronic Prepress, and Graphics Technology