Executive Creative Director
I was responsible for all creative direction for multi-channel campaigns led by short-form DRTV, but also including online, print and other acquisition channels.
May 2012 - May 2013
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Don Dougherty Email & Phone Number
Creative Strategist at WriteAway
1 work email found
@mac.com
1 phone found area 641
LinkedIn matched
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Profile completeness 86%
Role
Creative Strategist at WriteAway
Location
Portland, Oregon, United States
Who is Don Dougherty? Overview
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Don Dougherty is listed as Creative Strategist at WriteAway based in Portland, Oregon, United States. AeroLeads shows a work email signal at mac.com, phone signal with area code 641, and a matched LinkedIn profile for Don Dougherty.
Don Dougherty previously worked as Executive Creative Director at Nutrisystem and Creative Director at Marketing Architects. Don Dougherty holds Philosophy from Uc Santa Barbara.
Company email context
Email format at mac.com
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*@mac.com
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Profile bio
About Don Dougherty
It is highly unusual to have experience in brand advertising and B2B direct response marketing. I do. Very few creative people cross over, let alone create award-winning campaigns in both disciplines. I have. Ultimately this cross-over experience led me to conclude that even brand advertising could (and should) be measurable and all direct response efforts should further the brand. My current goal is to create campaigns that are fully integrated – applying my image advertising expertise, direct marketing tactics and new media marketing experience to build seamless brand-building campaigns that drive results. I am completely channel agnostic and truly cross-channel knowledgeable. This rare experience makes me uniquely qualified to build creative strategies that suit the new results-oriented traditional/digital hybrid campaigns that will be the required norm for all advertising agencies in the very near future.Specialties: DRTV scripting and creative direction ±10 yearsGeneral Agency Experience (brand advertising) ±10 yearsDirect Marketing (integrated direct mail / Web) ±6 yearsEditorial and Documentary – Lifelong, concurrent with other work(See professional group section below for partial list of clients)
Listed skills include Direct Marketing, Advertising, Creative Direction, Creative Development, and 33 others.
7 roles
Don Dougherty work experience
A career timeline built from the work history available for this profile.
Creative Director
I was hired to be a creative "thought leader" for an agency that already excelled at DR radio and hoped to learn industry standards for DRTV. In addition, I functioned as a hands-on CD for radio, DRTV and web work on the agency's largest account.
Sep 2010 - Oct 2011
Group Creative Director / Director Of Interactive
Served as the Director of the Interactive Department as well as a Creative Director. Responsible for integrating interactive work into the firm's core business – long- and short-form DRTV. I also did hands-on creative work in concept development, scripting and creative oversight of individual projects that range from traditional DR advertising.
Jul 2008 - Sep 2010
Creative Director
One of two creative directors for a full-service integrated agency that specializes in DRTV production. Personally responsible for concept development, scripting and creative oversight throughout production on long- and short-form television advertising. Also develops creative strategies, concept development and oversees creative producton for accounts.
May 2007 - Jul 2008
Director Of Creative Services
Management of Creative Department. Responsible for concept development, creative strategy and hands-on development of all creative work for a company that specialized in full-service direct mail development and production.
Oct 2002 - May 2007
Creative Director
Words And Pictures Inc.
Hands-on creative director, copywriter and producer for numerous ad agencies, PR firms and production houses in Honolulu, HI and Portland, OR, including print, broadcast advertising as well as long-form video and multi-media projects. Also provided cross-cultural consultation and creative services for ad agencies hoping to make inroads into the Japanese.
Oct 1996 - Oct 2002
Senior Copywriter
Universal Advertising functioned as the "foreign-language" creative subsidiary of Hakuhodo, Tokyo. I developed all branding strategies, creative concepts and wrote copy for international print campaigns targeting English-speakers.
Oct 1993 - Sep 1996
3 education records
Don Dougherty education
FAQ
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What is Don Dougherty's role at their current company?
Don Dougherty is listed as Creative Strategist at WriteAway.
What is Don Dougherty's email address?
AeroLeads has found 1 work email signal at @mac.com for Don Dougherty.
What is Don Dougherty's phone number?
AeroLeads has found 1 phone signal(s) with area code 641 for Don Dougherty.
Where is Don Dougherty based?
Don Dougherty is based in Portland, Oregon, United States.
What companies has Don Dougherty worked for?
Don Dougherty has worked for Nutrisystem, Marketing Architects, R2C Group, Hawthorne Direct, and Direct Marketing Solutions.
How can I contact Don Dougherty?
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What schools did Don Dougherty attend?
Don Dougherty holds Philosophy from Uc Santa Barbara.
What skills is Don Dougherty known for?
Don Dougherty is listed with skills including Direct Marketing, Advertising, Creative Direction, Creative Development, Direct Mail, Integrated Marketing, Television, and Creative Strategy.
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