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•Led an award-winning team of 12 marketing and communications professionals, 16 student interns, multiple freelancers, and agencies.•Served as a trusted adviser to the University President, Board of Visitors, and executive leadership team.•Developed a comprehensive media evaluation and measurement system that helped fuel the institution’s ascent to national prominence.•Developed a sophisticated community relations program that included perception and relationship market research, strategic community engagement programming, and guiding a community 501c3.•Built the crisis communications, emergency response and recovery, and issues management frameworks.•Achieved 97% favorable media results and 71% media pitch success rate.•Engineered “Going National by Going Local” media strategies, placed JMU in 96 of the top 100 national media markets, and helped fuel the institution’s ascent to national prominence.•Built sophisticated management and operating workflow systems for marketing and communications.•Designed an institutional paid advertising program that leveraged the brand and buying power and saved more than $100k annually.•Built the University’s first social and digital operation and included a proprietary Social Media Ladder of Engagement. JMU is now recognized as one of the nation’s leading and most engaged universities in social media.•Successfully advanced communication for a $70 million comprehensive campaign.•Successfully led the strategic communications related to a presidential transition in 2011 and 2012. •Successfully launched the listening and learning constituent campaign for the new president’s first 100 days in 2012.•Served as the liaison between the University’s Board of Visitors and the public.•Managed, stewarded, and invested a personnel and operating budget of approximately $825k.•Served as the Freedom of Information Act (FOIA) officer.•Taught undergraduate public relations courses.

•Led a team of six marketing and communications professionals and seven student interns.•Successfully placed the University in major media, including US News and World Report, New York Times, and CNN.•Developed major media and web communications initiatives that expanded the brand reach and positively impacted enrollment and constituent engagement.•Served as an adviser to the Founder/Chancellor and executive leadership.•Successfully created and launched the University’s new website and the visual brand identity. •Spokesperson for the University and all related organizations.