Don Friddell Email & Phone Number

Chattanooga, Tn, Us

Lithonia, Ga, Us

Chattanooga, Tn, Us

As Vice President Marketing at SIGNiX, I am responsible for the broad marketing activities for this cloud-based SAAS platform that enables clients to perform digital signatures on any web-enabled device. My role primarily involves developing and implementing business strategies and guiding the marketing team to generate demand and strengthen SIGNiX’s market presence and brand awareness. My ultimate goal is to increase the company’s market share, maximize revenues, and thrive against competitors.

Chattanooga, Tennessee, Us

ProNvest is an independent registered investment advisory firm that helps retirement plan participants with goal-based advice and money management services. ProNvest provides educational tools, professional account management, investment allocation advice and managed IRA rollovers.

Jacksonville, Fl, Us

I oversee the planning, development and execution of MindShare Strategies’ marketing and lead generation initiatives. I focus on revenue creation through demand generation and marketing funnel optimization. MindShare Strategies is a full-service marketing and management firm specializing in the transportation and logistics industries. We leverage techniques such as search engine optimization, social media, email marketing, public relations, and advertising to create brand awareness and growth for our clients. MindShare is the association management company for the Transportation Marketing & Sales Association (www.TMSAtoday.org) and the Women In Trucking Association (www.WomenInTrucking.org). My two primary clients were Women in Trucking and the Transportation Marketing & Sales Association where I served as the Marketing Strategist and CMO & COO respectively. For more information, visit www.MindShare.bz.

North Olmsted, Ohio, Us

As the CMO & COO for the TMSA, I’m responsible for all marketing and communications, collaborating with the association’s board of directors on setting and implementing strategy, and directing staff and resources to support TMSA’s various committee initiatives. The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing, and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition, and solutions.

Chattanooga, Tennessee, Us

I lead the marketing team and demand generation initiatives for this $619M North American warehousing and transportation company, delivering a consistent message to highly targeted audiences to build brand recognition, attract new business, and compete head-to-head with much larger logistics companies. I develop annual marketing plans and budgets that consistently beat aggressive goals exceeding $70M in new annual sales revenue, a 900+% increase over 2004 ($7M). In 2015, I introduced and implemented HubSpot marketing technology and the inbound marketing methodology. This increased annual web traffic by 123%, grew organic search engine leads from $3M to $60M (2014 vs. 2018), and generated over 80k blog sessions in 2018 from a blog launched in 2015.My media relations efforts have secured Kenco media coverage in WSJ, Forbes.com, and cover stories in Logistics Management, Food Logistics, SupplyChainBrain, and Modern Materials Handling. I have also executed successful marketing campaigns resulting in Kenco’s designation as an Inbound Logistics Top 10 3PL for 6 straight years (2013-2018). Primary responsibilities include:• Marketing Leadership• Go-To-Market Strategy• Project Management• Inbound Marketing• Digital/Content Marketing • Search Engine Marketing • HubSpot Marketing Automation• Salesforce CRM• Public/Media Relations• Lead & Demand Generation • Forecasting/Budgeting• Social Media• Sales Operations• Inside Sales• Design/Adobe CS Suite

Chattanooga, Tennessee, Us

I developed, implemented, and executed strategic marketing plans for the entire organization to attract potential customers and retain existing ones. I grew Kenco from $151M to $263M over a four-year period and used metrics and results to justify increasing annual budget and staff during this period. I was promoted from an individual contributor to a more strategic Director role created in 2008.

Charlotte, Nc, Us

I coordinated internal and external communications in the Chattanooga market (67 locations in 3 states) for one of the nation’s largest financial services companies. I implemented advertising, public relations, and sales strategies to ensure the achievement of short and long-term objectives. My efforts contributed to an increase in local market share, surpassing 30% market penetration. This growth was punctuated by an increase of over 3% in one year.

Mba, Business Administration, Marketing

Bs, Business Administration, Marketing