I'm a seasoned marketing professional with nearly 20 years of experience in the logistics, financial services, and SaaS industries. I have successfully developed internal processes, implemented new technologies, and built a marketing empire from the ground up. I am especially skilled at maximizing profits while working within a limited budget to create marketing plans, teams, programs, and campaigns to achieve short and long-term objectives year after year. Passionate about growing companies, I spent nearly 15 years taking Kenco from $151M to $619M in net revenue by leveraging sales and marketing technology, digital marketing, public relations, and account-based marketing techniques. In college, I was a graphic design major until my junior year when my fear of becoming a starving artist inspired me to transition to a major in marketing. I have always been both creative and analytical, which I later discovered is a somewhat rare talent. This ability combined with my history of working in lean, flat organizations gives me a unique perspective and makes me a T-shaped person. T-shaped people are individuals who have deep knowledge and skills in a particular area of specialization (mine being marketing strategy, digital marketing, and graphic design), along with the experience, desire, and ability to make connections across other disciplines (mine being information technology, finance, business strategy, sales operations, and lead generation). As a T-shaped person, I am able to see the “big picture” and effectively collaborate with cross-functional teams to drive solutions that make sense for the organization.I am also a problem solver. Throughout my career, I’ve been driven by my intellectual curiosity to find answers to the most pressing questions. This curiosity also motivates me to be a lifelong learner. I’m continually seeking to earn new certifications and knowledge.See additional work samples at www.donfriddell.com.