Dong Chen

Dong Chen Email and Phone Number

Head of Brand Marketing at Reddit, Inc. @ Reddit, Inc.
Dong Chen's Location
New York, New York, United States, United States
Dong Chen's Contact Details

Dong Chen personal email

n/a

Dong Chen phone numbers

About Dong Chen

Dong Chen is a Head of Brand Marketing at Reddit, Inc. at Reddit, Inc.. He possess expertise in brand management, customer insight, competitive analysis, market research, shopper marketing and 22 more skills. He is proficient in Mandarin.

Dong Chen's Current Company Details
Reddit, Inc.

Reddit, Inc.

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Head of Brand Marketing at Reddit, Inc.
Dong Chen Work Experience Details
  • Reddit, Inc.
    Head Of Brand Marketing
    Reddit, Inc. Oct 2020 - Present
    San Francisco, California, Us
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  • Reddit, Inc.
    Senior Marketing Lead
    Reddit, Inc. Oct 2019 - Oct 2020
    San Francisco, California, Us
    View
  • Pepsico
    Senior Brand Manager - Innovation
    Pepsico Sep 2018 - Oct 2019
    Purchase, New York, Us
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  • Pepsico
    Brand Manager - Brisk
    Pepsico Jul 2017 - Sep 2018
    Purchase, New York, Us
    • Led YOY planning to restage Brisk and bring to life new brand campaign through grassroots marketing, retail programming, PR, content partnerships and TV/digital creative• Developed partnerships with Marvel Studios, Sony Pictures, and Universal Studios around three blockbuster films in 2018/2019; lead planning and execution for a full-scale campaign across retail, exclusive product, content, live events, and film integration • Owned all external agency and partner relationships. Manage a combined SOW of over $5MM and a cross-functional team spanning 9 different agencies and media partners
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  • Pepsico
    Associate Brand Manager - Brisk
    Pepsico Jan 2016 - Jul 2017
    Purchase, New York, Us
    • Lead commercialization, go-to-market strategy, and campaign development for a 1 billion+ dollar brand• Led content strategy and creative development across all digital channels • Developed new eSports partnership between Twitch and Rocket League to form a first of its kind summertime all-star series; Adweek Media Plan of the Year
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  • Pepsico
    Action Sports Lead - Mountain Dew
    Pepsico Jul 2014 - Jan 2016
    Purchase, New York, Us
    • Action Sports lead for Dew during the most ambitious period for the platform - assumed responsibility of two roles previously held by a Director and Manager• Executive Producer and project lead of Green Label Films, Dew’s internal branded content studio. • EP and lead for feature film We Are Blood; 1.6 billion+ media impressions, 15MM+ trailer views, #1 sports, #2 documentary film on iTunes; Silver Sports Clio • Brand lead for the Dew Tour managing across all three tent-pole events, branded content partnerships, national retail activations, and 24 broadcast hours on NBC. Led process to re-launch the platform for 2016+• Led long term strategic development and planning for Dew Sports, the Dew Tour, and Green Label Films
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  • Pepsico
    Marketing Analyst - Action Sports
    Pepsico Sep 2012 - Aug 2014
    Purchase, New York, Us
    • Worked on PepsiCo’s Sports Team overseeing sports marketing for Mountain Dew, AMP, Starbucks, and SoBe• Managed PepsiCo’s largest branded content investment - the Dew Tour; helped launch Dew Tour 2.0 which featured more premium and culturally relevant events• Led Dew’s strategic partnership with Burton Snowboards around sustainability and content; work featured at the 2013 World Economic Forum in Davos; produced content series that aired across NBC and ABC/ESPN
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  • Pepsico
    Associate Marketing Analyst - Sobe Beverages
    Pepsico Aug 2011 - Sep 2012
    Purchase, New York, Us
    • Worked on the SoBe brand team leading digital, grassroots activation, licensing, and business analytics
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Dong Chen Skills

Brand Management Customer Insight Competitive Analysis Market Research Shopper Marketing Consumer Products Marketing Research Marketing Management Segmentation Market Planning Global Marketing Marketing Strategy Brand Equity Product Innovation Consumer Behaviour Brand Architecture Management Marketing Strategy Social Media Social Media Marketing Leadership Integrated Marketing Brand Development Advertising Data Analysis Digital Marketing

Dong Chen Education Details

  • The Wharton School
    The Wharton School
    Marketing And Operations Management

Frequently Asked Questions about Dong Chen

What company does Dong Chen work for?

Dong Chen works for Reddit, Inc.

What is Dong Chen's role at the current company?

Dong Chen's current role is Head of Brand Marketing at Reddit, Inc..

What is Dong Chen's email address?

Dong Chen's email address is do****@****ico.com

What is Dong Chen's direct phone number?

Dong Chen's direct phone number is +187074*****

What schools did Dong Chen attend?

Dong Chen attended The Wharton School.

What are some of Dong Chen's interests?

Dong Chen has interest in Naked Juice, Grubhub, West Virginia University, Abercrombie And Fitch, Npr, Ticketmaster, Pepsi, Michelle Obama, Shaun White, Kobe Bryant.

What skills is Dong Chen known for?

Dong Chen has skills like Brand Management, Customer Insight, Competitive Analysis, Market Research, Shopper Marketing, Consumer Products, Marketing Research, Marketing Management, Segmentation, Market Planning, Global Marketing, Marketing.

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