◎ Brand membership 'APTACLUB' IMC marketing management 1) Setting Annual OKR and developing business growth road-map2) Conducting customer acquisition On/Offline campaign- Digital Mkt (Ads materials A/B test, Media mix, SEO, SEA, Etc.)- Offline Mkt (Baby fair, affiliate media, mama/papa class, Etc.)- Discover potential affiliate brands and proceed collaboration- Website UX/UI optimization: Acquisition lead : 500 -> 6,000 per month (+1,200% vs 2021): Customer… Show more ◎ Brand membership 'APTACLUB' IMC marketing management 1) Setting Annual OKR and developing business growth road-map2) Conducting customer acquisition On/Offline campaign- Digital Mkt (Ads materials A/B test, Media mix, SEO, SEA, Etc.)- Offline Mkt (Baby fair, affiliate media, mama/papa class, Etc.)- Discover potential affiliate brands and proceed collaboration- Website UX/UI optimization: Acquisition lead : 500 -> 6,000 per month (+1,200% vs 2021): Customer acquisition cost : 30,000 -> 8,000 KWR- (-73% vs 2021)3) Digital customer services development and operation- Advanced segment development : 6 -> 143 -> 1,000 segments - Digital CRM services management (Contents creation, Auto setting): CTR of Kakao CRM avg : 13% -> 30%- Online coupon package service development: Top brands in pregnancy/parenting market such as Yuhan Kimberly and Johnson&Johnson joined- Online nutrition counselling service development: Reach over 1,500 times of counselling per month- Infant milk formular transition alarm service development: Service subscription rate : 90% from members ◎ DTC Store digital marketing1) Annual MKT resource planning and setting OKR for business2) Conducting digital Ads campaign (DA, SA, SEO, CRM, ETC.)- Strategic keywords discover and analysis- Ads optimization (Ads materials A/B test, Media mix, UX/UI optimization): Monthly UV/PV increased by 8%: Purchase conversion rate increased from 4.7% to 15.5%3) Aptaclub X DTC conversion MKT- Aptaclub members exclusive bundle development- Aptaclub sales CRM planning and operation: Aptaclub X DTC conversion : 25% -> 42.5%: LTV : 450,000 -> 600,000 KRW (Increased by 25%)◎ Collaborate with global marketing division- Introduced Salesforce Marketing Cloud- Introduced Adobe Experience Manager into Korean website- Operated Global GA4 marketing dashboard- Released Global Marketing tool (AI Poop checker, AI Allergy Checker) Show less

◎ LG ‘New home platform business’ brand & marketing consulting1) Develop brand strategy and assets- Discover target insights via qualitative customer research- Define business value with TFTs- Develop brand name, vision statement, manifesto, slogan, BI, guide book- Dispatch of marketing TFT in LG for 6 months2) Develop Marketing strategy and guideline- Discover insights via collaboration with experts- Strategic OKR setting and Marketing road-map-… Show more ◎ LG ‘New home platform business’ brand & marketing consulting1) Develop brand strategy and assets- Discover target insights via qualitative customer research- Define business value with TFTs- Develop brand name, vision statement, manifesto, slogan, BI, guide book- Dispatch of marketing TFT in LG for 6 months2) Develop Marketing strategy and guideline- Discover insights via collaboration with experts- Strategic OKR setting and Marketing road-map- Targeting strategy development- Marketing Core Idea / Key messages and visuals / Advertising guideline◎ LG ‘New home platform business’ launch IMC campaign1) Teasing campaign ‘Working Mom Microphone’- Project management (Ideation, Planning, execution, communication)- Digital event operation via co-work with IT team- Media Ads (DA, SA, U+ owned media, Viral, influencer): Collect 6K of VOCs and provide insight report with professional organization ◎ LG U+5G IMC campaign 1) Gangnam Pop-up store ‘일상로5G길’- Develop the concept of space and experience contents- Affiliated event promotions (Lotte Asahi Liquor, Leaders Cosmetics, etc.)- Launching event for commercialization of LGU+ 5G- Mobile launch events collaboration with Samsung, Apple, and LG: 400K visitors in two months: Intention to use U+5G : 48% -> 74%: LG U+ Brand awareness : 52% -> 69.2%: 20K of Instagram post related to pop-up store2) Mobile Pop-up store ‘일상어택5G트럭’- Ideation and concept development- Experience contents plaaning and creation - Events operation (G-Star, Han-gang festival, Everland, DDP, Etc.): 500K visitors in 6 month: Participated in 197 local festivals: 1st case of mobile pop-up store in telecommunication industry 3) ‘Non-comparable U+5G’ campaign- Ideation and concept development - Define marketing guideline with LG legal team- Development of VR comparison contents of 3 companies: 80% of visitors choose U+5G VR and increased awareness and intention to use of U+5G Show less

◎ ‘U+프로야구’ IMC campaign1) Digital collaboration with KBO - Event idea development and execution - Affiliated marketing with KBO and MLBPARK- Digital Ads planning, contents creation, event operation: 20K of App installations during the event: UV increased by 50% during the event2) ‘U+프로야구’ Amateur baseball tournament- Define business & marketing target - Discovered customer needs via market research and baseball experts - Offline event idea development… Show more ◎ ‘U+프로야구’ IMC campaign1) Digital collaboration with KBO - Event idea development and execution - Affiliated marketing with KBO and MLBPARK- Digital Ads planning, contents creation, event operation: 20K of App installations during the event: UV increased by 50% during the event2) ‘U+프로야구’ Amateur baseball tournament- Define business & marketing target - Discovered customer needs via market research and baseball experts - Offline event idea development - Experience contents development with IT team- Media planning (Gameone, MLBPARK, SBS Sports)- Influencer marketing (Contents creation)◎ ‘U+아이돌Live’ IMC campaign 1) ‘2018 JTBC Golden Disc’ Main sponsorship promotion- Develop core marketing idea to achieve goal in short term- Planning sponsorship marketing with JTBC- Creation of digital event and contents with IT team- LGU+ sales team collaboration- Targeted community/platform advertising: 70K of App installations in 2 weeks (Exceeded 30K vs target): Achieved 400K of App DAU 400K (Exceeded 20K vs target) : 200K of LGU+ agencies visitors and personal data: LGU+ 2018 Marketing Awards Grand Prize Winner 2) 'JYP Audition for trainees’ Sponsorship promotion- Planning sponsorship marketing with JYP entertainment- Creation of digital promotion with IT team- Media planning3) ‘U+아이돌Live’ Launching concert- Develop the concept of event and execution- Set the venue, casts, etc.- VIP hospitality- Press release and management- Media planning Show less

◎ Participated in diverse MKT projects (Lotte cinema, GS SHOP, CJ, Kakao, etc.) - Influencer viral marketing - Consumer experience group marketing- Search Engine Optimization(SEO) - Digital media planning (DA, SA, SNS, Video)- Result F/U◎ Theventures(VC) Start-up marketing projects- Market research, Service planning, Promotion, etc. - Digital media planning and result F/U