Don Gill Email & Phone Number

Mississauga, Ontario, Canada

Needed to drive the growth of smaller niche player. Drove Awareness and increased market share by 50% by finding unique insights, and capabilities, and/or disrupting the category to capture more than our fair share of attention. Led the following:Development of all aspects of national advertising campaigns & new vehicle launches for assigned carlines & core capabilities such as AWD, Safety, Telematics, Electric Vehicles, etc., plus the new Master Brand positioning (welcome to uncommon). It includes mass, digital, social, website, dealer comms, etc., to be delivered on time and on budget.Media planning and strategic targeting of national media efforts for assigned carlines and the overall Subaru Brand.Management of national creative and media agencies (including Quebec).

Toronto, Canada Area

Drive awareness and consideration for Consumer package growth. Had to create strong differentiation when competing with global giants like Fed & UPS.Led the following:“It’s not a package. It’s a promise”Development & Implementation of new platform/positioning “Promises Delivered”.Development of processes that helped ensure that every expression and touchpoint of the Purolator Brand was consistent with the platform.Corporate & Employer Brand framework - Who, Why & What makes us Purolator.CX - Development of LT strategic plan, brand integration as a key enabler of CX & vendor selection for CX & Net Promoter Score measurement & improvement processes.

Toronto, Canada Area

Managed communications projects in all Bell Mobility consumer segments including:- Developing national offer messaging & creative, getting buy-in from Product Marketing, Legal, Customer Service, & Retail Channels.- Briefing & managing external creative, media buying & production agencies.- Building fully integrated communications campaigns including TV, radio, newsprint, Web, Bell World retail flyers, out-of-home, in-store signage/posters, brochures/collateral materials, packaging, direct mail, e-mail pushes & newsletters.

Toronto, Canada Area

Executed day-to-day advertising for clients including American Express, Jaguar & MidasBrand Advertising - TV, magazine, newsprint & radio.Direct Response - TV, and direct mail.Loyalty Initiatives – Jaguar Owner newsletterWon Silver RSVP Certificate as well as a Golden Lion at Cannes for the Jaguar "Leaper" print ad.

Barbados

Account service, production, regional media buying & budgeting for Caribbean wide clients such as Shell Petroleum & British Airways.

Bachelor Of Business Administration, Major H.R., Minor Economics

Activities and Societies: Residence Assistant - Residence Life Coordinator Golden Miter Award (Bishop’s University) - Highest non-academic.

Certificate, Integrated Branding

A-Levels: Caribbean Advanced Proficiency Certificate - Equivalent Of General Cambridge Exam A-Levels