Dongju S. Email & Phone Number

Fort Mill, South Carolina, United States

Lonely Planet D2C• Drove the expansion into the Paid Search, Email, and Social Channels through collaboration with cross-functional teams. Directed the implementation of targeted campaigns and optimization strategies, resulting 28% of 2023 total revenue.• Spearheaded implementation of a shop marketing calendar, notably driving a Black Friday/Cyber Monday campaign that generated record weekly sales (+954% year-over-year). Contributed to achieving a +183% year-over-year increase in revenue and the best fiscal year performance since 2019.• Led A/B testing initiatives, analyzing 15+ tests annually to optimize eCommerce funnel, increasing conversion rates by +30% and improving average order value by +8%.• Utilized Google Analytics and Shopify Analytics to create automated daily, weekly, and monthly reports, monitoring the health of the Lonely Planet Shop and identifying key trends. Provided actionable insights that contributed to an improvement in monthly revenue tracking accuracy.

Lonely Planet Digital• Implemented event tracking, including 'Product Clicked' and 'Product Viewed,' across all pages on Lonely Planet's website to monitor module performance. This enabled comprehensive reporting and delivering insights.• Drove data-driven decisions by utilizing advanced SQL queries on datasets to analyze revenue operations landscape (view rates, CTR %, rev/session). Created a roadmap, including deploying product placements on our website.• Provided training and resources on self-serve analytics platforms (utilizing Looker and LookML) to centralize and democratize data for the editorial, product, print, and engineering teams.• Developed a content management system utilizing JavaScript, helping the editorial team generate itineraries from a data library; this initiative served as the groundwork for Lonely Planet’s Trip Builder feature.

• Designed an A/B test for the Progressive and Lemonade tiles on the MyMove Thank You Page experience to see if CTR and conversion rates would be affected using bullet points in the subtext• Analyzed datasets of different demographics to improve user experience for the Advantage MyMove page• Created SQL queries to track metrics for Mover’s Guide Online and reported the causes behind changes in KPIs

• Created excel sheets, blogs, one-sheet overviews, reports, etc. for three different programs and five different teams• Produced over 10 pieces of media content, including member/scholar highlights, DACA news updates, mental health resources, upcoming events, etc., for over 4,500 followers through three different Instagram accounts

Charlotte, North Carolina, United States

• Acquired and applied knowledge of intermediate level Excel and introductory level HTML, CSS, and Python; developed and programmed a travel blog website with HTML and CSS and an RPG video game with Python• Refined my professional development skills by attending numerous workshops and networked with over ten guest speakers including employees of Red Ventures, entrepreneurs in the Charlotte area, etc.

Norcross, Ga

• Shadowed the Special Projects Manager while learning about city finances (completed a total of 84 hours)• Audited 30+ local businesses in the Norcross region by communicating with managers and representatives to obtain the financial information needed for the audit

Bachelor Of Business Administration (Bba), Marketing, Strategy & Management Consulting

Activities and Societies: Asian Student Organization - Leadership Experience Advising Program Director Emory Transfer Student Organization.

Computer Science

Dean's Scholar

High School Diploma

Activities and Societies: Ridge Run 5K - Co-Chair Student Council - Student Body President National Beta Club - Vice President National.