Dongju S. Email & Phone Number

Fort Mill, South Carolina, United States

• Lonely Planet D2C
• Drove the expansion into the Paid Search, Email, and Social Channels through collaboration with cross-functional teams. Directed the implementation of targeted campaigns and optimization strategies, resulting 28% of.
• Spearheaded implementation of a shop marketing calendar, notably driving a Black Friday/Cyber Monday campaign that generated record weekly sales (+954% year-over-year). Contributed to achieving a +183% year-over-year.
• Led A/B testing initiatives, analyzing 15+ tests annually to optimize eCommerce funnel, increasing conversion rates by +30% and improving average order value by +8%.
• Utilized Google Analytics and Shopify Analytics to create automated daily, weekly, and monthly reports, monitoring the health of the Lonely Planet Shop and identifying key trends. Provided actionable insights that.

• Lonely Planet Digital
• Implemented event tracking, including 'Product Clicked' and 'Product Viewed,' across all pages on Lonely Planet's website to monitor module performance. This enabled comprehensive reporting and delivering insights.
• Drove data-driven decisions by utilizing advanced SQL queries on datasets to analyze revenue operations landscape (view rates, CTR %, rev/session). Created a roadmap, including deploying product placements on our.
• Provided training and resources on self-serve analytics platforms (utilizing Looker and LookML) to centralize and democratize data for the editorial, product, print, and engineering teams.
• Developed a content management system utilizing JavaScript, helping the editorial team generate itineraries from a data library; this initiative served as the groundwork for Lonely Planet’s Trip Builder feature.

• Designed an A/B test for the Progressive and Lemonade tiles on the MyMove Thank You Page experience to see if CTR and conversion rates would be affected using bullet points in the subtext
• Analyzed datasets of different demographics to improve user experience for the Advantage MyMove page
• Created SQL queries to track metrics for Mover’s Guide Online and reported the causes behind changes in KPIs

• Created excel sheets, blogs, one-sheet overviews, reports, etc. for three different programs and five different teams
• Produced over 10 pieces of media content, including member/scholar highlights, DACA news updates, mental health resources, upcoming events, etc., for over 4,500 followers through three different Instagram accounts

Charlotte, North Carolina, United States

• Acquired and applied knowledge of intermediate level Excel and introductory level HTML, CSS, and Python; developed and programmed a travel blog website with HTML and CSS and an RPG video game with Python
• Refined my professional development skills by attending numerous workshops and networked with over ten guest speakers including employees of Red Ventures, entrepreneurs in the Charlotte area, etc.

Norcross, GA

• Shadowed the Special Projects Manager while learning about city finances (completed a total of 84 hours)
• Audited 30+ local businesses in the Norcross region by communicating with managers and representatives to obtain the financial information needed for the audit

Bachelor Of Business Administration (Bba), Marketing, Strategy & Management Consulting

Activities and Societies: Asian Student Organization - Leadership Experience Advising Program Director Emory Transfer Student Organization.

Computer Science

Dean's Scholar

High School Diploma

Activities and Societies: Ridge Run 5K - Co-Chair Student Council - Student Body President National Beta Club - Vice President National.