• Spearheaded the end-to-end design of core features for The Sims 4 expansion pack, overseeing the process from player research in Miro and initial concept ideations to final in-game design and implementation.• Utilized Figma to create feature-specific components and update dynamic wireframes, conducting 24 usability tests to validate player motivations and iteratively refine designs based on user feedback and design reviews.• Partnered closely with engineering to integrate high-fidelity mockups including UI assets and animations, emphasizing technical feasibility and asset reusability to ensure a cohesive and performant visual experience across all features.• Directed the creation of over 100 icons, including 40 idea sketches for outsourcing and 40 in-house icons with Illustrator.• Enhanced component library workflows by optimizing Photoshop assets for improved efficiency in UI mockups, contributing to a 16% boost in team productivity.

• Led the design of the gameplay UX and reward system and UI implementation for the Competitive Battle feature in Mythic Hero, an idle RPG mobile game, resulting in a 75% increase in player retention and fostering sustained community engagement.• Conducted player research and product analysis to align feature development with player expectations, creating 26 pages of interactive Figma prototypes to effectively communicate user flow changes to the game design team and Lead Producer.• Optimized UI responsiveness across platforms (PC, iOS, and Android) through Unity, implementing 10 UI animations that boosted engagement and provided a seamless cross-platform experience.

• Led a freelance team in creating a Virtual Try-On App for Cartier’s onlineshopping experience, enhancing the customer journey in response to changing retail needs.• Developed comprehensive user journey maps for pre- and post-launch,synthesizing research insights to inform a resilient product strategy aligned with client goals.• Produced and iterated over wireframes for 8 A/B tests, creating high-fidelity Figma prototypes to effectively communicate concepts to stakeholders.

Online Shopping Usability Testing• Designed and conducted usability tests for Cartier’s jewelry shopping app,synthesizing insights from 13 tests to identify and prioritize 8 key improvement areas.• Delivered actionable recommendations through redesigned flows andprototypes, enhancing user experience and streamlining key shopping processes for clients.

• Shaped open-source furniture online repair and order product roadmap by enabling customers to get quotes or replace damaged parts from local manufacturers.• Designed biophilic space partitions to incorporate the different user scenarios of co-working spaces; Iterated over 20 variations with sketch & digital models and finished appearance models to test the ergonomic experience with users.• Created open-source technical production drawings and 10 steps easy assembly instructions for agile production of local manufacturers.

• Defined problems of current household appliances products in the Product Research & Design Department. And translated insights with sketches and digital & physical mock-ups and operated prototype testing.• Designed for Manufacture, determine the feasibility of material with product engineers of on-site manufacture plants.