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Derek has 5+ years experience in researching customer-driven data science problems and developing large-scale machine learning data pipelines and data insights applications.As a fast learner with strong leadership, Derek grew to become a principal data scientist in Oracle Advertising (OA) in 5 years, leading significant initiatives such as:- Transforming Oracle Advertising’s 20+-year-old, 3 generations of model solutions into a centralized, cloud-agnostic machine learning pipeline from AWS to OCI.- Conducting extensive research in feature engineering and metrics evaluation to empower our product competency in advertising identified targeting- Functioning as an acting technical product manager, designed product requirements with Sales and go-to-market, managed cross-team integration, test, and release- Serving as the technical lead for a team of 12, where he supervised and mentored both junior and senior data scientists.Before joining Oracle, Derek pursued his master degree in Northwestern University, where he integrated his Economics research skills with the domain of database marketing and marketing strategy. (check his research assistant section)Skills:* Programming Languages: Python, Scala, R* Big Data Technologies: Spark, Hive* Machine Learning Libraries: XGBoost,, Scikit-Learn* Tools: Kubernetes, Docker, GitLab CI, Git, MySQL* Research Skills: customer segmentation; lookalike/predict target; lifetime value and retention analysis; data partner research
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Principal Data Scientist, Oracle AdvertisingOracle Sep 2023 - PresentAustin, Texas, UsTech lead as a group of 12 for the Oracle Advertising Identity-based Audience Modeling R&D team- Designed and transformed 3 generations, 20+-year-old Oracle Advertising model solutions into a centralized cloud agnostic machine learning pipeline as a key organization migration initiative from AWS to OCI- Protected sustainable growth of a $100M+ annual revenue, achieving significant savings in technical debt costs- Led architecture development in predictive ML applications using Python and Spark Dataflow, deployed on Kubernetes- Managed cross-team continuous integration, test, and release with product, operations, and development teams- Led code reviews, and supervised both data scientists II and III, ensuring successful project execution -
Senior Data Scientist, Oracle AdvertisingOracle Jul 2021 - Sep 2023Austin, Texas, Us- Developed Oracle Advertising’s first generation of purchased-based modeling solutions based on Oracle People ID identity, with improved precision in predicting individual purchase behavior- Designed ML feature bridge applications, optimizing the reusability of features, resulting in a 50% reduction in cloud computing resources- Developed large-scale map-format feature engineering spark pipeline from diverse transactional and panel data partners, leading to a 10% increase in post-evaluation metrics of clients’ experimental campaigns- Mentored 2 junior data scientists, and 3 interns; successfully retained them as official team members
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Data Scientist, Oracle Data CloudOracle Feb 2019 - Jun 2021Austin, Texas, Us2-year Oracle Data Cloud Data Science Rotational Program (AdTech) across analytics, applied research and engineering- Collaborated with go-to-market, prototyped, and automated contextual web-content-based targeting insights report in Python, enabled self-service insights recommendation- Independently identified the Iterative Proportional Fitting (IPF) statistical sampling approach and pioneered the US baseline data product, enhancing Oracle Advertising Insights with a reliable client-facing demographic baseline- Researched the business value and data enrichment potential of transactional and TV data partners, provided strategic evaluation and integration guidelines to the product and engineering team
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Business Intelligence Strategist (Graduate Consultant)Unitedhealth Group Jun 2018 - Aug 2018Us(Optum Division of United Health Group)• Combined database of revenue, Salesforce information and email survey with SQL; used R and Tableau to analyze operational process of NPS client survey program and identified key business issues• Performed gap analysis, developed new customer journey and imbedded gamification strategy to create peak moment• Built up a prototype of an integrated automatic portal improving 40% operational agility, 39% reliable sample base -
Quantitative Research AssistantNorthwestern University Medill School Feb 2018 - Jun 2018Evanston, Il, UsWorked as research assistant, doing quantitative research in fields of consumer behavior, digital media and marketing, incorporating economics research skills into solving marketing problems:• Set up independent research study; queried, sampled and cleaned viewing activities data out of more than 15 gigabytes database using sql and tidyverse; • Used shiny, arules, arulViz pacakge to create interactive network plot for exploratory analysis;• Conducted market basket analysis and built regression models to understand consumer’s choice for TV programs basket across channels, genres and new alternatives -
Research & Consulting Analyst (Intern)Kantar Media Cic Nov 2016 - Jan 2017(Specialized in TMT and Education Industry)• Served 3 clients at the same time; Processed over 50,000 social media records per week for key clients’ Internet Word of Mouth monitoring;• Analyzed buzz volume, keyword cloud, comment sentiment and other essential social media indicators for competitor analysis, marketing campaign evaluation and brand equity audit• Established mathematic index model for client's ad hoc needs• Participated China Internet Trend Watch Project; Independently analyzed social hot topic, gathered supporting data and provided Kantar point of view for client's reference
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Marketing Brand Buildiing (Intern)Unilever Jul 2016 - Sep 2016Blackfriars, London, Gb• Rewarded as the Nation Runner-up in designing the Lipton marketing campaign based on 'Discover the World Taste"' aiming to achieve 5 million sales on E-Commerce in one month, 1/6000 green-pass to summer leadership internship program• Collaborated with cross-functional departments (R&D, Supply Chain, Finance and Sales) to launch promotional packages from design to production• Managed a new internal product launch from concept and development to deployment, reaching 2,000+ employees with brand awareness initiatives that also improved workplace morale• Researched and presented cross-over marketing campaigns to target company objectives -
Asian Pacific Marketing Intelligence Analyst (Intern)Lenovo Apr 2016 - Jul 2016Morrisville, Nc, Us• Managed about 1 million GFK and IDC (high tech research firms) database records to refresh the data dashboard of 13 AP countries in order to serve the regional sales teams’ needs• Analyzed market share, price band, profitability and other key performance indicators for monthly review• Produced consulting reports such as “Indonesia and Thailand Macro Scan” & “PC as a Service Business Model” -
Expansion Initiative PresidentAiesec Nov 2014 - Dec 2015Montreal, Quebec, Ca• Led a group of 40 people to develop a five-year plan outlining strategy, operations and vision• Set up the first ever exchange education program, recruited foreign volunteers from 5 different countries, and secured broadcast communications via local television to encourage social impact• Realized a 50% growth in exchange function through process standardization and intensive promotion• Established training systems that yielded a 35% HR retention rate growth and 25% NPS growth
Derek Ren Skills
Derek Ren Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Central University Of Finance And EconomicsEconomics
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UdacityData Sciences
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Suzhou High School Of Jiangsu Province
Frequently Asked Questions about Derek Ren
What company does Derek Ren work for?
Derek Ren works for Oracle
What is Derek Ren's role at the current company?
Derek Ren's current role is Principal Data Scientist at Oracle.
What is Derek Ren's email address?
Derek Ren's email address is dr****@****ovo.com
What is Derek Ren's direct phone number?
Derek Ren's direct phone number is +177394*****
What schools did Derek Ren attend?
Derek Ren attended Northwestern University, Central University Of Finance And Economics, Udacity, Suzhou High School Of Jiangsu Province.
What are some of Derek Ren's interests?
Derek Ren has interest in Civil Rights And Social Action, Education, Environment, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Derek Ren known for?
Derek Ren has skills like Microsoft Excel, Microsoft Powerpoint, 市场情况调查, Market Research, Data Analytics, Brand Management, Strategy, Project Management, Leadership.
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