Responsible for developing a strategic marketing, communications, and recruitment plan for the HCVSD to support the organizational strategic plan and the vision of the district.

Adjunct Professor•Instruct online production courses, write curriculum and curate content/lectures for over 100 traditional and non-traditional students.

Consult clients including the St. Louis Cardinals, Apple Education, SchoolTube.com, National Transportation Safety Board (NTSB), and school districts worldwide.• Improve social media presence for the St. Louis Cardinals Corporate Sales and Alumni Relations department, producing 500+ videos, which reached over 400k+ views on Instagram and Facebook. Marketing efforts and content led to five sold out Fantasy Camp events.• Partner with Mercy Hospital to produce marketing videos targeting donors, which helped raise over $1M.• Consult SchoolTube.com senior leadership by executing digital marketing action plans, email campaigns, hosting webinar training, providing voiceovers, and managing video projects, while ensuring deadlines are met to reach their 75k school customers.• Author multi-touch books catered to hearing and visually impaired audiences with focus on media literacy, storytelling, and cinematography, garnering 300,000+ downloads and contributing to digital education.• Present workshops and professional development on behalf of Apple during 25+ international and national conferences, training 1,000+ educators on the integration of Apple software, apps, audio, video, and media within the classroom.• Deliver professional development to educators globally for over 15 years, from pedagogy to technology implementation, impacting media literacy education for thousands of students and teachers across the world.• Train 1,000+ Apple Sales and Marketing employees to ensure understanding of the importance of media literacy and media integration into K-12 curriculum.• Lead video producer for two Apple Education events. Collaborate with six producers and editors to create marketing testimonials and training content for educators and the Apple ConnectED program. • Generate marketing video tutorials and digital content for the National Transportation Safety Board, utilized to train internal and external employees, as well as parents teaching their children to drive.

Broadcast Technology Educator – Film & Multimedia • Develop, implement, and manage media production content across the internet and social media for classes districtwide, resulting in thousands of views towards improved brand presence.• Create and execute 1,000+ videos with broadcast emphasis on journalism, media literacy, sports media, social media concepts, curriculum and instructional design.• Establish and grow the Broadcast Technology program brand, which increased enrollment growth by 300%+ in the first few years of teaching.• Research and create Multimedia Sports program curriculum, resulting in 400% enrollment growth in first three years.• Oversee editing and production of 250+ TV shows broadcasted across the school and social media.• Personally produce and create 350+ YouTube videos promoting sixteen sports and events district-wide for video boards during athletic competitions on camps.Video Manager & Producer • Manage video production from pre-production planning to post-production publishing, creating 1k+ videos utilized for content for social media, website content, email campaigns, and events.• Produce and host 35+ broadcast series to assist educators districtwide in navigating virtual learning by engaging audience with guests including Joe Buck (former athlete and ESPN sportscaster).• Enhance community support by producing compelling videos to raise awareness of school conditions, which garnered 140,000+ views and led to receiving an $85M community bond grant.• Collaborate with Superintendent, Communications Director, Principles, and colleagues to create educational and promotional videos, which surpassed 120,000 views within first 6 months.

Maintained, fostered and developed more than 30 top customer accounts as a recruiter and Business Development Manager.

Produced weekday morning and afternoon drive shows; Secured guest appearances, researched topics, worked with local and national media representatives and scheduled guest interviews; Served as a weekly, and fill-in, on-air talent, as well as high school football play-by-play announcer.