Don Guisinger Email & Phone Number

Oak Forest, Il, Us

Oak Forest, Il, Us

Madrid, Es

✦ Amadeus Hospitality offers the hospitality industry solutions for reservations, sales & catering, property management & operations, all focused on a better end-to-end experience for guests, employees, managers, owners & partners. ✦Key Leadership/Contributions:✦ Administer a $4M campaign portfolio ✦ Deliver oversight and direction for 8 cross-functional Campaign Managers in 4 locations across the western hemisphere✦ Boost partnerships by sourcing new business for Destination Marketing Organizations (DMOs).✦ Design and implement performance metrics for diverse hotel campaigns while driving success across travel channels.✦ Sustain positive operational YOY results; <10% staff turnover rate and a past due execution and spoilage of <3%.

New York, Ny, Us

* Create and implement marketing campaigns for hotels across the Americas targeting travel agents. * Collaborate with Directors of Sales in building client relationships and assist in boosting client retention.

✦ KCT Credit Union is a member-owned, not-for-profit financial institution located in Aurora, Elgin, & Geneva, IL. ✦Key Leadership/Contributions:✦ Led strategic planning and execution of marketing initiatives for a $202M operation.✦ Implemented predictive analytics that increased sales revenue, exceeding set targets and product sales expectations.✦ Boosted YOY loan growth by 19.5%, with a 105% increase in the mortgage portfolio via the execution of innovative marketing campaigns, company procedures, and client-specific solutions rendering.

Crystal Lake, Il - Illinois, Us

✦ Shaw Media is the third oldest, continuously owned & operated family newspaper in the nation. ✦Key Leadership/Contributions:✦ Provided leadership oversight of $1M+ in revenue by directing a 15-member sales team spanning 2 operations centers.✦ Cultivated a digital advertising product suite from the ground up with success in ongoing process/system improvements.✦ Crafted creative marketing campaigns for both businesses and financial institutions which great ROI success.

✦ NextMedia360 creates relevant media campaigns designed to help client advertisers stand out in today’s crowded marketplace. ✦Key Leadership/Contributions:✦ Sustained operations returning $500M in annual revenue; administered workflows and support for an 8-member sales team.✦ Designed award-winning advertising campaigns for hospitals, SMBs, and many chambers of commerce.✦ Forged a quality suite of advertising products and solutions from scratch.

* Developed and implemented interactive media plan for small market radio station.* Collaborated with sales team to tap non-traditional revenue streams for small market radio station.

* Anchored weekend news coverage on market leading news-talk station and reported spot news live in-the-field.* Managed three websites, one of which was a social networking / blogging site for high school football fans in Stark County. * Produced the afternoon drive talk show on News-Talk 1480 WHBC, voicetracked a weekend shift on Mix 94.1.

* Anchored hourly newscasts and assisted other newscasters with script writing and story development.* Redesigned and maintained station website.* Received Unsung Hero Award winner 2001-2002

* Field produced live broadcasts, aided in the development of new programs, and designed promotional strategy for the station.

Master'S Degree, Business Administration

Bachelor Of Arts - Ba, Political Science - International Relations