Dongwook Choi is a professional business developer and a coach who has proven himself in diverse and challenging roles. He has the unique blend of management consulting and industry experiences across telecommunication, food & beverage, contents, manufacturing, financial services, startup incubation, and public sector. In each of his role, he had successfully challenged the old practices to come up with the new value creation opportunities. His hands-on experience from many industries, together with strong problem solving and leadership capability, has made him a proven change leader.As the president of Gyeonggi Content Agency (2013-15), Dongwook has upgraded the strong eco system to incubate the startup companies in Gyeonggi-do. His earlier role as the CEO of Maeil Dairy (2010-11) gave him the in-depth knowledge of the food & beverage business, the risk management, and the change management experience for the operational excellence. Seven years of experience in diverse roles of LG Telecom (1999-2005) taught Dongwook the importance of customer acquisition, retention and the value maximization of its customer base. Dongwook worked for McKinsey & Company (1990-96) in its Melbourne, Sydney and Seoul office serving manufacturing and financial services clients. Dongwook’s extensive exposure to many industries and roles gave him the unique strength of learning the new business and people in an effective manner as well as of creating a new value by consolidating the best practices from the relevant industries. His current interest includes the startup incubation, the value creation through creative thinking and convergence, and the leadership for the sustainability. He is counseling the chairman of Dasan Networks, and a few venture companies.Dongwook holds an MSIA (MBA) from Carnegie Mellon University, and a BA in Business Administration from Seoul National University.