Don Hirsh, Lc Email & Phone Number

Chapel Hill, NC, US

DCbright USA is your source for DCbright and Dark Licht luminaires and accessories in the USA.

Chapel Hill, North Carolina, US

• Support CSO/Sales/Marketing for microbial water quality test manufacturer.
• Product, supplier, manufacturing rationalization
• Pricing, margin, market analysis
• SMB accounting and inventory management systems & vendors

After Cree LED I am working with clients, delivering marketing and management services to small and medium-sized businesses with B2B product portfolios.Between Bright View and Cree, I commercialized LampBright, a specialty adapter for 3-way lamps and one-way bulbs. Conceived, invented, patented, prototyped. Developed all market research, industry contacts.

Durham, North Carolina, US

• "Utility infielder" in our small product marketing group. Cree LED was acquired by SGH, in March 2021. Separated from the Wolfspeed brand/focus, our group had to revitalize our well-known brand. In addition, critical.
• Data architect/program manager of www.cree-led.com redesign/refresh
• Redesigned infrastructure to support our distribution partners

Durham, NC, US

• Rejoined LED team when Cree Lighting BU was sold to IDEAL Industries.
• Supported newly reorganized, multi-line-selling sales force with technical product content for new sales enablement system (HighSpot); implementing marketing automation (Pardot/SFA)
• Analysis and evangelization of next generation display components

Durham, NC, US

• Manage T&E staff of three, delivering the customer, sales and channel training needs of the Lighting Business Unit. With intelligent lighting products, sensor and communications subsystems are as important as great.
• Coordinate learning content creation with new product introduction schedules
• Developed SmartCast® Wireless Certification Program, a seminar+online training program for installers. Expanded our installer-base by 2-3X.
• Support Cree’s SmartCast IOT team with presentations, demonstrations and general evangelization of all SmartCast products, including POE, wireless, IOT appliance and other
• Manage 2 Lighting Experience Centers/Programs in Racine WI and Durham NC

Durham, NC, US

• Cree's Lighting Experience Center (LEC) helps lighting professionals and others internalize the superiority of LED illumination in every lighting application. Worked with team of industry specialists to craft high.
• Develop and present state-of-the-art programs and courses to demonstrate and contrast Cree's technology and lighting products
• Host, MC and logistics support for the 75+ groups that visit the LEC yearly
• Manage and maintain plant and content of a medium-sized, multi-purpose, multi-media facility, which includes a complex, often changing theatrical-level general lighting system
• Evangelize our lighting products throughout North America

Durham, NC, US

• Cree's components product marketing team supports the sales force and distribution partners of the industry's top brand for lighting-class LEDs. Our team consistently delivers industry leading product support and.
• Lead groups to create expert-level white papers, application notes, articles, software tools and demonstration devices
• Developed and delivered sales force training, customer presentations, public speaking
• Worked with internal resources and outside agencies to develop advertising, signage, tradeshow booths and content, web content, video
• Maintained, improved technical product documentation of the XLamp family of products

Durham, NC, US

• Developed two major product lines from laboratory to commercial introduction at this optical films development and manufacturing company:ACEL Light Management Films is now Bright View's dominant product line.
• Performed initial market and competitor research, business case, strategy and tactics
• Signed early customers, distribution agreement, multiple Asian tours
• Developed white papers, presentations, demonstration tools
• Created multiple fixtures and demonstrations by modifying LED luminaires and bulbsGIGASCREEN FP, microstructure optical film-based projection screens with innovative enclosures, designed for portable (micro, pico.
• Created a family of portable projection screen cases/frames and variety of microlens and diffusion-based projection screen materials and optical films

Founding management for this VC-funded telecomm components company. Developed a liquid crystal-based, non-blocking optical switching subsystem. Principal strategist and business plan author. Our team raised $12.2M A-round with investment from Corning Ventures, Boston Millennia Partners, and HIG Capital. Managed external R&D and manufacturing alliances..

My first start-up. True Image developed and manufactured a luminance/illuminance sensor subsystem, which required tight integration with monitor CRT and electronics. The subsystem was used for display quality control in electronic radiology and commercial graphics. Achieved 5%-10% penetration in the market for 1-2 mega pixel monochrome medical monitors.

• Worked with a series of early-stage, high tech companies:Director of Operations at MinMAX, a WU-spin-out, ATM-ASSP, fabless semi-conductors.
• Managed a staff of five; responsible for accounting, finance, facilities, personnel, and computing systems at this 20-person operation
• Lead all facets of company operations, was secretary at Board and shareholder meetings
• Negotiated, prepared and maintained legal documents - employment and consulting agreements, bridge financing agreements, an employee compensation deferral program, re-negotiation of the MinMAX-Washington University.
• Delivered shareholder and employee communicationsCOO role at Locus Technologies company, commercializing a then-revolutionary directional antenna system and associated transponder for use in location and tracking.
• Revised business plan, organized MO tax credit-based $150K investment from new private investor, work-out negotiations w/major creditor

Meridian developed portable-C implementations of of communication protocols (TCP/IP, LAT, XNS) licensing them to data communication OEMs. I negotiated contracts for 40% ($6.5M, 91 contracts) of Meridian’s income between 1990-96.

Ba, Mathematics

Performance: Classical Guitar

Liberal Arts