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Thirty years of leadership experience in consumer- driven innovation, building teams to develop and execute strategies that create short term sales growth and long-term shareholder value. Advanced multi-national marketing and communications professional with extensive experience in the development of brand positioning strategies, retail sales building programs, 360 - integrated marketing programs including guidance of digital strategies and customer experience engagement programs, consumer and B2B communication programs for consumer package goods, technology, QSR / retail marketing, service industries, and cooperative groups. Brand experience includes Dell, McDonald's, Cracker Barrel Old Country Stores, JCPenney, Safeway, State Farm, Emerson, LaQuinta Inns, Burger King, Luxottica, Morton Salt, Dairy Marketing Inc, Midas automotive, Outboard Marine, The Lyons Group and more, Specialties: Creative problem solving engagements, achieving customer loyalty and business growth through digital marketing and communication programs, the management of multi-national accounts, senior executive relationship management, matrixed marketing organizations.Additional category experience includes business solutions within travel and hospitality, food and beverage, automotive aftermarket, consumer insurance and not for profit,
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Chief Marketing OfficerPinstripes Feb 2020 - PresentNorthbrook, Il, UsPinstripes is a unique restaurant and entertainment venue with a growing national presence within the United States. As Chief Marketing Officer and a member of the executive leadership team my responsibility includes development of sales and business building initiatives that extend brand awareness and reinforce brand differentiation among key customer demographic groups.Areas of accountability include overall brand management, leadership of digital marketing engagement and communication efforts, development of restaurant and entertainment marketing programs, new product introductions, corporate communications, consumer and business insights, strategic expansion of music and entertainment activation programs, marketing financial management and the comprehensive design and execution of the organization's marketing and advertising initiatives. -
Senior Vice President MarketingCracker Barrel Mar 2016 - Feb 2020Lebanon, Tn, UsDirect report to the Chief Executive Officer and member of the executive leadership team. Responsibility includes development of sales and business building initiatives that produce brand differentiation and heightened brand relevance among key customer demographic groups. Areas of accountability include overall brand management, leadership of digital marketing transformation efforts, development of restaurant and retail marketing efforts, culinary management / new product development, corporate communications, consumer and business insights, brand licensing, gift card and loyalty programs, strategic expansion of music and entertainment activation programs, marketing financial management, comprehensive design and execution of the organization's marketing and advertising initiatives. -
Vice President Of MarketingCracker Barrel Nov 2015 - Mar 2016Lebanon, Tn, UsReporting directly to the Chief Executive Officer responsibilities include planning, development and execution of the organization's marketing and advertising initiatives. Year one activities included a refresh of the corporate brand identity, revision of the brand positioning, introduction of a new consumer communications campaign , an extensive retail packaging refresh, an expansion of paid and earned media platforms and a re-positioning of the music and entertainment program. -
Evp, Global Business Director, And Director Of U.S. Client Relations.Ddb Worldwide Oct 1995 - Oct 2015New York, Ny, UsC-level marketing communications executive accustom to solving complex business challenges, through the development and execution of integrated 360-degree marketing and communications campaigns.Marketing expertise includes brand positioning, marketing strategy, organizational support of digital transformations, customer intelligence, target segmentation, audience acquisition strategies, CRM, category analytics, product positioning, and creative problem solving.Communications expertise extends through all platforms of content distribution including earned, paid, digital, social, mobile, tablet, web, broadcast, print, out of home, event marketing, promotion, licensing and public relations.International marketing experience includes alignment of global brands with local (culturally) relevant marketing and communications programs.Client experience extends across a variety of consumer and B2B categories, including QSR, food and beverage, retail, consumer package goods, consumer insurance, travel and hospitality, technology and non-profit organizations. -
Senior Partner, Group Account DirectorJ.Walter Thompson Advertising Oct 1993 - Oct 1995
Don Hoffman Skills
Don Hoffman Education Details
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Northeastern Illinois UniversityMarketing And Communications
Frequently Asked Questions about Don Hoffman
What company does Don Hoffman work for?
Don Hoffman works for Pinstripes
What is Don Hoffman's role at the current company?
Don Hoffman's current role is Chief Marketing Officer, Pinstripes Inc.
What is Don Hoffman's email address?
Don Hoffman's email address is do****@****rel.com
What is Don Hoffman's direct phone number?
Don Hoffman's direct phone number is +184750*****
What schools did Don Hoffman attend?
Don Hoffman attended Northeastern Illinois University.
What are some of Don Hoffman's interests?
Don Hoffman has interest in All Facets Of Marketing Planning, Children, Brand Positioning, Brand Rejuvenation Programs, Product And Service Innovations, International Brand Marketing, New Media, Management Consulting, Health.
What skills is Don Hoffman known for?
Don Hoffman has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Interactive Marketing, Marketing Communications, Brand Management, Marketing Strategy, Brand Development, B2b, Advertising, Digital Media, Social Media.
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