Having grown a $40 million new business from scratch for Apple, built new distribution channels for NEC and Medtronic, and spent six years in the startup trenches, I've developed a breadth of strategy development skills that takes decades to learn. I'm turning that knowledge into a stand-alone firm helping clients grow their businesses faster than they can do on their own.Recent projects in the following areas have involved market analysis, idea generation, early-stage business development strategy, partner strategy, proof-of-concept plans, and funding strategy.- Web-based real estate valuation services- Athletic apparel- GPS-based local consumer information services- Fall prevention exercise programs for 65+ senior citizens- Primary health care quality information for consumers- Customer communications management- HPC simulation of cell systems biologyMy startup interests are currently in the area of very early-stage formation and bootstrapping, efforts that seek to create transformative change across one or more industries, and facilitating private/public collaboration through grant funding, technology licensing, and making available technology and business platforms to enable the emergence of new marketplace ecosystems that attract the creative resources of independent developers and entrepreneurs.Specialties: Leadership of global cross-functional teamsSoftware product managementCreation of ad-hoc game & app development teamsBusiness strategy developmentProduct evangelismMarketing strategy & program developmentConsumer retail channel sales & marketingMarketing metrics & ROI analysisPublic relationsSales team training & motivationPhase I & II SBIR grant writing

Recruited and managed software development team. Led the creation of a software development platform used for creating games and apps that interact with users of cardio fitness machines. Managed interns from the Art Institute of Seattle game design program to develop cardio exercise game concepts.Presently overseeing an effort to secure funding for a user study aimed at proving the efficacy of HeartRate Games' products for improving consumer exercise behavior, with a resulting improvement in metabolic measures such as blood sugar levels.Recruited key development partner who helped us build our platform and bicycle games demo.Wrote a successful $100,000 Phase I SBIR grant from the National Institutes of Health (NIDDK).Secured U.S. Patent #7,695,406Winner of "Best AT&T App" award at AT&T mHealth app development contest, April 2012.Finalist in the Washington Interactive Network game pitch competition, November 2011.Proud former cllient of Innovate Washington www.innovatewashington.org

"Visio for business decision-making". I developed Austhink's US partner strategy and recruited their first US partner in support of management's last-ditch effort to prove the viability of the product to company investors. Oversaw the company's US public relations and marketing programs aimed at the management consulting industry.

Created a loyalty marketing program designed to identify and develop business through physician channels.

I helped Medtronic develop strategies and programs for health care products aimed at consumer and commercial (non-medical) distribution channels. I also advised Medtronic during its exploration of strategic business opportunities at the intersection of healthcare and consumer electronics, long before it became a hot area. This project involved the participation of McKinsey & Company as well as the world-class branding experts Landor Associates.Pinch-hit as Product Manager for a device that managed the digital communication of consumer health information.

For Apple's .Mac/MobileMe consumer service offering, I built a $40M run-rate retail channel business from scratch in partnership with Apple’s marketing and worldwide sales teams. This involved classic iterative strategy development by generating hypotheses based on limited and fast-changing market information, running low-cost marketing experiments, analyzing the results, and running more experiments until the channel marketing model was optimized.This being pre-App Store, the marketing and sales teams were not culturally geared toward a web-based product, so my early challenges involved overcoming resistance and confusion about a new and unfamiliar class of Apple product. Along the way I created an segmented pricing, never tried before at Apple, that was approved by Steve Jobs for permanent use across all Apple sales channels. The program was subsequently copied by other Apple software marketing teams. I conducted primary research into Apple Store consumer buying behavior and used the results to develop simple and effective in-store marketing programs and selling tactics. I drove consistent worldwide adoption of messaging, programs and tactics across a 6,000-person channel sales force through training media including videos, live presentations, A/V conferences, quizzes, print and online sales guides.

At DataChannel, I overhauled the company's struggling training services business unit. I improved sales tactics, pricing, course scheduling, and operational policies. I grew sales from $500k to $2M over 12 months. During that time I closed a multi-year $750,000 training contract with Boeing and 6-figure training contracts with Nokia, Lexis-Nexis, Coca-Cola and Unisys. I worked with the training team to bring the business unit to profitability while improving service delivery and customer satisfaction. This business unit was subsequently acquired by Innodata.

iCat ran out of money within a few months of my joining, so I did not have an opportunity to sink my teeth into this role.

I helped grow NEC’s North America printer distribution from 100 to 1,100 locations in a ruthless retail environment. Revenue grew from $15M to $50M over 18 months. This was a hybrid sales + marketing role with end-to-end responsibility for Printer Division sales and marketing relationships with key accounts including CompUSA, Computer City, Ingram Micro, Tech Data, CDW, Dell, and Insight Direct.I created pricing, advertising, merchandising, and in-store sales rep training programs that drew consumers from competitive products. During this time I launched several new printer products through retail channels.

Fax and OCR software for consumer and small business channels. As Channel Marketing Manager, managed retail and VAR channel marketing including budgets, quarterly marketing plans at each channel account, store sales rep training, and newspaper insert advertising. Originally hired as product marketing manager; in that role oversaw development of retail product packaging, in-store merchandising materials, printed collateral, and product positioning.

PC video display cards, memory cards, and motherboards. Managed marketing collateral, sales and channel rep training materials, product positioning. Wrote copy and performed graphic design for product user manuals.