I lead the company's commercial team, overseeing the entire sales process, from lead reception with the inside sales team to managing key accounts responsible for strategic client portfolios. Additionally, I am responsible for the sales intelligence area, including pricing, business intelligence (BI), and sales operations. We drive the company’s commercial strategy, focusing on both revenue generation and margin control, ensuring sustainable growth and strategic business development.

I lead the growth and e-Commerce strategy of B.blend, a joint venture between Ambev and Whirlpool. My responsibilities include cross-functional team leadership, Sales, CRM and martech strategies, resulting in increased operational efficiency and revenue maximization.

Leader of mobility products on the B2C and B2B Web Channel• Responsible for managing and analyzing the website's sales funnel, landing pages and apps for mobility products: pre-paid, control and post-paid seeking the best user experience• Multidisciplinary team management with CRO, Product Owner, Scrum Master, UX, UI and Analytics• Work together with the product and marketing areas in search of opportunities in new digital channels and offers• Media analysis and planning of relationship rules to define the direction of the best channels and traffic sources, working with new users and subscriber bases for up-sell and cross-sell• Continuous improvement in website flows and digital channels with a focus on conversion, revenue generation, cost reduction and retention• Analysis of sales opportunities in e-care channels and external digital partners with a focus on acquisition and profitability• Monitoring of IT projects and processes to digitize sales and implement new tools

Continuous improvement in the sales funnel of the B2C web channel with an end-to-end view, in the quality of sales and management of Call Center operations with a digital view.• Responsible for analyzing the entire buying journey of users in Oi's e-commerce, looking for opportunities to improve the conversion indicators for residential and mobility products;• Management of improvements in Call Center operations that receive the leads generated by the website by Click to Call, Chat and Form in partnership with the Telesales and Operations team;• Evaluation, contracting and implementation of tools for the website, with a focus on improving performance, automated sales and Call Center operation;• PDCA of sales quality indicators (Effectiveness, FPD, Churn, VI and VE)• Presentation of results with the main KPIs for management and directors;• Development of monthly plans and annual budget on the web channel;• Direct interface with other areas of the company such as Marketing, E-care, Media, Social Media, Telesales, Indirect Channels, among others.

• Responsible for sales of residential products (Fixed, Broadband and TV) on the Web channel;• Management of the sales funnel, monitoring of the audience indicators of the product pages, conversion of the pages, leads and sales. KPI reports to company executives;• Analysis of the Customer Journey from the media to the closing of the order, identifying opportunities in the online store in the various points of contact in order to improve the indicators and consequently the achievement of the goals;• Monitoring of sales quality KPIs such as Churn, FPD, VI and VE;• Execution of the Growth Plan for the participation of Canal Web, working with multifunctional teams and interacting with cross areas (Operations, Marketing, Planning, Media, among others).• Demand management using agile methodologies like Scrum and Kanban

Structuring of e-commerce, customer relationship management, sales, SEO, media budget and logistics.• Responsible for structuring the digital marketing area and implementing processes and tools.• Management of e-commerce, SEO, customer relations on various platforms, logistics and digital media campaigns with daily budget control and allocation of funds.• Market analysis, target study, strategic planning and benchmark survey.• Qualification of collected data and production of management reports always seeking to increase performance.

• Prospecting, managing accounts and projects below the line and above the line;• Strategic planning, qualification of metrics focused on generating insights;• Campaign management;• Clients such as: Club Med, Grupo MBP and Studio 512;• Management of partners and suppliers.

• Service, planning and management of web projects in various segments;• Management of the production team focused on increasing productivity and meeting deadlines;• Monitoring of projects with partners;• Customers: Light, Telecine, Grand Hyatt, Kinoplex and Brookfield.

• Planning and management of web projects in various segments;• Development of scopes, schedules.• Usability and navigability tests for websites and e-commerce, as well as information architecture and UX, participating in the entire homologation process with IT;• Management of the production team focused on increasing productivity and meeting deadlines;• Clients: D-Vitaminas, Rubi Engenharia, Weight Watchers and Via Parque.