Building Data Analytics Capabilities in Digital Banking

He has been entrusted with leading data-driven analytics in the Fintech & Payment tribes, encompassing cases in Paylater, Credit Card, eWallet, Insurance, and Investment. He closely collaborates with key stakeholders from the Business, Product, and Marketing teams. His primary responsibility is to design and implement analytics frameworks that effectively address the business's questions and hypotheses before execution.He oversees the planning, execution, and development of BI Dashboards/Reports and conducts machine learning experiments for various use cases, starting from a small base and progressively scaling up. This process involves regular meetings and alignment with the team and stakeholders to ensure the successful delivery of data-driven insights.As a vital contributor to revenue generation and a core focus area for the GoTo group, it is essential for him to ensure that the solutions delivered by his team have a measurable impact on the business. This includes assessing both the potential and direct impact of his team's work.Additionally, as the leader of the data analytics team supporting the Fintech & Payment tribes, he takes responsibility for building, maintaining, and managing a team of 10 talented individuals, including 2 team leaders and 1 principal, who report directly to him.

He is responsible for developing data products that monetize data analytics in the Indonesian market, such as telco credit scores, location verification scores, customer location insights, and more. His expertise lies in delivering data-driven campaign strategies, scoring models, and data enrichment solutions for clients. He takes ownership of business requirements, designs comprehensive solutions, and oversees the development of customer-focused data products. With a strong understanding of the market, he drives daily development efforts, maintains existing features, and introduces new ones. As a leader, He inspires and coaches team members to achieve team objectives and personal growth.

As a data consultant at Accenture, He has been actively involved in digital and analytics projects with extensive responsibilities. From the discovery process to solution design and delivery, He utilizes agile methodologies to enhance business and operational decision-making using cutting-edge technology and data-driven analytics. Throughout his journey, He has played various roles in projects, including Data Scientist, Business Development Team member, and Data Team Lead. He has worked with diverse clients, including mining contractor companies, mining companies, leading heavy equipment companies, and national electricity companies.

As a Risk Data Analytics professional at Mandiri Bank, his responsibilities revolve around driving business unit decisions within controllable risk limits and enhancing the credit risk quality of the credit card portfolio. Despite industry challenges, he successfully decreased the Non-Performing Loan (NPL) rate from Q3'15 to Q3'17.During his tenure in this role, he also successfully uncovered valuable business opportunities by identifying customer segments based on transactional data, such as travelers, shoppers, and fashion enthusiasts among credit card holders. Through targeted campaigns, the implementation of these segments achieved a threefold increase in the take-up rate, surpassing the performance of the champion leads with BAU (Business as Usual) rules criteria. Additionally, he plays a crucial role in guiding credit risk policy makers based on comprehensive data analytics results. By monitoring the impact of these policies on credit quality, he contributes to the bank's overall risk management efforts.

As a Portfolio Strategist at PT XL Axiata tbk, a leading telco company, his responsibilities revolve around closely monitoring the profitability and competitiveness of the existing telco product portfolio. He works towards aligning the portfolio with the needs and behavior of different customer segments in the market.To achieve these objectives, he measures the impact of various initiatives, such as portfolio simplification processes and new product pricing, through data modeling, enabling informed business decisions. He is also involved in designing portfolio strategies and product principles to provide guidance to business owners for effective execution in the market. Overall, his role is crucial in driving the company's success by ensuring a profitable and competitive product portfolio that meets the diverse needs of customers.

As an Assistant Manager - Consumer Analytics & Insight at OCBC NISP Bank, his responsibilities involve conducting customer analytics activities and delivering business insights by optimizing the usage of data.He focuses on developing business intelligence dashboards using Excel as a tool to enhance visibility for product teams, regional sales distribution teams, and C-Level Management. Through these dashboards, he effectively communicates data analytics findings and business insights related to customer profiles, transactions, product portfolio trends, and profitability. Furthermore, he plays a key role in defining product offering strategies to increase product penetration in each regional area. By leveraging data and insights, he contributes to the development and implementation of targeted strategies to maximize product adoption and growth.Overall, his role as an Assistant Manager in Consumer Analytics & Insight is essential in utilizing data-driven approaches to drive informed decision-making, improve business performance, and enhance the bank's product offerings.

As a Junior Research Executive at DEKA Marketing Research company, his day-to-day responsibilities revolve around various tasks in the research process. He actively engages in communication with clients to understand their objectives and requirements. Based on this understanding, he designs questionnaire development to gather the necessary data for the research project. To ensure clarity and accuracy in data collection, he briefs field supervisors and interviewers, providing them with clear instructions and guidelines on administering the questionnaire.Once the data collection phase is complete, he conducts quantitative data analysis to derive meaningful insights and prepares comprehensive research result reports. This involves analyzing the collected data using appropriate statistical techniques and presenting the findings in a clear and concise manner. In his role as a Junior Research Executive, he plays a vital part in supporting the research team and delivering valuable research insights to clients.