Did you know that brands typically lose 20% of their customers in the first year after a merger or acquisition (M&A)? And a full 67% miss major sales goals during brand integrations. I’m Donita Prakash, Founder of Brand Transitions. We help CMOs and PE firms consistently achieve customer retention rates of over 95%, safeguarding up to $200M in top-line revenue for every $1B. Our team operates like the general contractor for your brand, coordinating every department—including Legal, IT, and Finance—to ensure a seamless, unified launch. I was a pioneer at the dawn of the Internet, working with MCI and AOL when they were still figuring out how to commercialize the Internet. I’ve started several businesses, experienced both failures and successes, and been part of founding teams that delivered positive outcomes. Recently, I’ve also invested in startups. Alongside teaching innovation programs, I’ve been in the field, hands-on, helping businesses navigate high-level, high-dollar acquisitions. I’ve also been a CMO, so I understand how to win in that role. I’m an introvert who loves balancing communication and deep-dive analysis, using data to drive decisions. I’m passionate about solving problems—it’s what gets my juices flowing. Every integration we manage is a giant puzzle, and our goal is to piece it together, hit the launch date, and master both customer and employee communications to knock it out of the park. Today, my team and I specialize in identifying and avoiding the “gotchas” that can derail a brand transition. We manage every detail for smooth execution, delivering 100% of the high-risk transitions we’ve managed on time and on budget. Our CMO-level experts bring focused strategic communications, stakeholder alignment, and project management expertise to your organization. We’ve helped clients in SaaS, fintech, and professional services, including Diligent, Gartner, and Morrison Foerster, safeguard hundreds of millions in top-line revenue. Services Offered:• Strategic Communications and Stakeholder Alignment• Project Management for Complex Brand Integrations• Customer Retention Strategies• Internal and External Rollout Planning• Post-Launch Audits and Adjustments