Vice President Of Marketing
Current
Jun 2017 - Present
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Don Jones Email & Phone Number
Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation
at
MSW Research
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation
Location
Newburgh, Indiana, United States
Who is Don Jones? Overview
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Quick answer
Don Jones is listed as Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation at MSW Research, based in Newburgh, Indiana, United States. AeroLeads shows a matched LinkedIn profile for Don Jones.
Don Jones previously worked as VICE PRESIDENT OF MARKETING at Msw Research and VICE PRESIDENT OF MARKETING AND COMMUNICATIONS at University Of Evansville. Don Jones holds Bachelor Of Science - Bs, Marketing from Indiana University - Kelley School Of Business.
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MSW Research
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Profile bio
About Don Jones
The MSW Team is uniquely qualified to measure performance and provide specific recommendations for brands to succeed in delivering the top 5 CMO objectives. For over 50 years we’ve been helping our clients build their brands by providing deeper insights of needs, wants, desires and communications effectiveness. We offer a unique suite of products with linked measures that is rooted in foundational Customer and Brand research, extends to Advertising Evaluation and concludes with Advertising and Brand Health Tracking. Our Predictive Brand Growth Framework features a philosophy and consistent metrics rooted in our unique marketing model. Our suite of products is offered in either full service, high touch consultancy with deep analysis. Or, when you need speed and cost savings, on our DIY platform, Insight Rabbit. Easily program a survey in a few minutes and have results in 24 hours or less - with a pricing model that’s affordable, and dashboard deliverables that exceed expectations.MSW is a team of highly-skilled professionals experienced in providing actionable insights that impact results. Here is my personal background:➖➖ SUBJECT MATTER EXPERT AND MARKETING PIONEER ➖➖I am a brand and marketing leader known for turning basic concepts into working solutions for brand identity, strategic marketing, product innovation, and repeatable success through process/systems development and management. I have mastered integrating new with old techniques to align with results and I have developed and implemented successful brand portfolio strategies from innovation to activation across all channels.● Started Marketing Functions and Departments at Five Companies.● In the first 5% of US Universities to Adopt Digital Marketing Approach● Developed and executed first integrated strategic marketing vision activating the long-term strategic growth plan.● Developed Patented Approach to Brand Preference Measurement ➖➖ STRENGTHS AND SKILLS ➖➖- Organizational Leadership- Organizational Product Strategy & Innovation Pipeline Leadership- Product Management- Brand Strategy Planning & Activation- Omni-Channel Campaign Planning & Execution- Strategic Planning, Insights, and Research- Customer Journey Enhancement- Pricing Strategy- Sales Funnel Development & LeadershipPhone: 516-394-6000www.mswresearch.com
Current workplace
Don Jones's current company
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6 roles · 38 years
Don Jones work experience
A career timeline built from the work history available for this profile.
Vice President Of Marketing And Communications
In this role, I led a team of 13 direct reports and marketing university-wide for 583 total staff. I spearheaded a market intelligence system with an approach to segmentation, targeting, and positioning unique to university marketing and developed a content marketing organization structure to support plan implementation.➖➖ SAMPLE OF ACHIEVEMENTS ➖➖• Developed and executed the first integrated strategic marketing vision activating the long-term strategic growth plan around one brand-building framework across all media platforms. Metrics within my authority increased by double digits.• Was a pivotal contributor in becoming the first 5% of universities nationwide to adopt a digital marketing approach, strengthening university positioning.• The average annual application stats grew from 18% to 43%, after the UE Guarantee brand launch, also increasing visit growth by 38%.• Conceptualized a successful marketing plan and execution, aiding the Development office, and contributing to two successful fundraising campaigns totaling $8 million.• Initiated the first marketing function in the 154-year history of the school as the first VP of Marketing.• Raised $500K and secured land within one summer to launch a program supporting university recruitment.
Dec 2012 - May 2017
Vice President Of Marketing And Sales
Product Innovation and Implementation of System to Measure CX Message Effectiveness Across All Brand Touchpoints ; Sales Team Development and Management; Integrated Marketing Strategy Implementation; Innovation in Mobile Platform Marketing.
2007 - Dec 2012
Sr. Managing Consultant, Global Business Services - Cx Strategy Practice
Strategic leadership was the core of my work in developing the customer experience strategy community. I also created a Customer-Focused Enterprise Field Guide for performance metrics.
Oct 2006 - Sep 2007
Senior Vice President
Led a team of 6 to initiate product innovations that led to a patented approach, industry standard methodology for brand preference measurement and a validated System 1 measurement of emotional response. Led a team of 7 in marketing that resulted in client growth with PepsiCo, Proctor and Gamble, Clorox and Wal-Mart.
May 2000 - Oct 2006
Director Of Marketing
Led a team of 14 that enabled Strategic and Tactical Marketing for 5 hospitals, 55 physicians, home health agency, nursing home and 3 managed care plans and led to designation as a Top 100 Hospital for one of them.
1989 - 2000
~11 yrs
2 education records
Don Jones education
Bachelor Of Science - Bs, Marketing
Indiana University - Kelley School Of Business
Master Of Business Administration - Mba
University Of Evansville
FAQ
Frequently asked questions about Don Jones
Quick answers generated from the profile data available on this page.
What company does Don Jones work for?
Don Jones works for MSW Research.
What is Don Jones's role at MSW Research?
Don Jones is listed as Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation at MSW Research.
Where is Don Jones based?
Don Jones is based in Newburgh, Indiana, United States while working with MSW Research.
What companies has Don Jones worked for?
Don Jones has worked for Msw Research, University Of Evansville, Msw●Ars Research, Ibm, and The Ars Group.
How can I contact Don Jones?
You can use AeroLeads to view verified contact signals for Don Jones at MSW Research, including work email, phone, and LinkedIn data when available.
What schools did Don Jones attend?
Don Jones holds Bachelor Of Science - Bs, Marketing from Indiana University - Kelley School Of Business.
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