Don Kiser Email & Phone Number

Washington D.C. Metro Area

• Advance the Human Rights Campaign (HRC) as the leading civil rights organization working to achieve lesbian, gay, bisexual, transgender and queer (LGBTQ+) equality by inspiring and engaging cultural trends in fashion, music, lifestyle, etc.;• Manage, develop and collaborate on creative aspects and integration of the HRC's membership growth and marketing communications pertaining to branding guidelines, publications, program and membership collateral, retail merchandising, cause marketing and the strategic use of HRC’s digital media and print resources; • Articulate and communicate strategic design issues concerning advertising and marketing projects;• Assist in management of brand-relevant market research;• Lead internal teams as well as freelance resources through innovative vision, design, and development of effective marketing projects and creative use of digital media;• Develop, implement and manage annual $3,000,000 cause marketing budget – with profit and loss responsibility;• Execute benchmarking and measurement strategies to improve results and build a culture of continuous improvement and constant testing;• Lead and direct the expansion, operation, and development of HRC’s brick and mortar stores, online retail store and emergent marketing strategies;• Manage retail/online/mobile sales functions to ensure sales plans are organized to grow HRC’s membership and supporter base and achieve maximum sales volume; • Define target audiences: their sense of style, shopping patterns, likes and dislikes and develop merchandising and marketing plans that speak to them;• Identify online marketplace conditions and trends;• Work in partnership with all areas of HRC to drive development and execution of innovative creative communications to optimize sociopolitical action, funding and brand/mission engagement to realize a nation that achieves fundamental fairness and equality for all.

Miami, Fl; Washington Dc

• Partnered with cross-functional team members (e.g. Retail, Marketing, Advertising, Design, Sourcing and Buying) to develop key merchandising concepts, home furnishings categories/items and marketing strategies to create a compelling customer experience in 31 retail furniture showrooms located throughout the state of Florida and 24 retail furniture showrooms located in the Washington DC metro region;• Analyzed product performance, identified market trends and translated these into product development opportunities utilized to grow revenue and expand market reach by opening new brick and mortar store locations; • Lead cross-functional efforts to streamline effective communication and action to enable Door Store to exceed net income performance;• Developed and implemented seasonal business strategies to support the achievement of $50,000,000 in annual revenue;• Created targeted merchandising and marketing plans to exploit business potential within markets;• Motivated, educated and inspired the Merchandising and Retail teams to be customer-focused, innovative, fast and team-oriented in their work; • Managed and tracked improvement of key business metrics to support the overall brand objectives - including sales, margins, average units sold per style and replenishment/inventory management;• Supported peers by providing information and guidance to improve business practices and processes. Demonstrated strong leadership skills through daily coaching and through leading by example.