Don Lafferty

Don Lafferty Email and Phone Number

Chief Executive Officer @ Comfort Media Group
Philadelphia, PA, US
Don Lafferty's Location
Philadelphia, Pennsylvania, United States, United States
About Don Lafferty

My name is Don Lafferty, owner of Comfort Media Group. An inbound marketing agency that specializes in helping the HVAC industry generate new business revenue.With the influx of online competition in 2021, it’s never been more important for HVAC companies to get found on the internet. Getting “online right” is no longer an option - it’s vital.Why should you choose us?Unlike our competitors… we know that educating your clients in HVAC creates “ready-to-do business” leads. In short: no more paying for lousy leads. Plus our Co-Founder, Ron, is a 35-year veteran HVAC contractor, so we know your biggest pain points.Our systematic approach will help you build your authority, increase your awareness, and keep your phone ringing off the hook with new business each month.Just a few results:- Worked with 60+ clients such as Mitsubishi Electric, Carrier, and Watsco.- Took a $2MM contractor to $15MM in 5 years. (then sold to PE for $15MM.)- Most of our clients see 20%+ growth year over year.Let’s have a quick 10-15 minute chat about how I can help you generate new business revenue from your website and eliminate revenue inconsistency.Copy and paste the link below into your web browser to schedule a call:https://donlaffertysr.youcanbook.me/-----Specialties: HVAC Digital Marketing Solutions, HVAC Lead Generation Solutions, HVAC Marketing Expertise, HVAC Contractors Digital Marketing Services

Don Lafferty's Current Company Details
Comfort Media Group

Comfort Media Group

View
Chief Executive Officer
Philadelphia, PA, US
Employees:
7
Don Lafferty Work Experience Details
  • Comfort Media Group
    Chief Executive Officer
    Comfort Media Group
    Philadelphia, Pa, Us
  • Comfort Media Group
    Co-Founder
    Comfort Media Group Jan 2012 - Present
    Comfort Media is a digital marketing partner totally focused on Home Services Contractors like HVAC, Plumbing and Electrical contractors .Website Content - Tested, Up-to-Date, mobile-ready and gorgeous. We offer a growing line of product content for your website, with manufacturers such as Mitsubishi Electric, Carrier, Generac and more.Sales Training - We provide practical, actionable advice designed to sell more jobs with greater predictability.An Engineered Sales Process - We implement marketing automation systems that will reduce the number of human touches it takes to move a prospect through your revenue pipeline, and through your many business processes.We started out as a digital marketing and social media agency focused on the needs of HVAC contractors, so we have done it all when it comes to modern online heating and air conditioner marketing. We are a HubSpot partner, but we don't always recommend a marketing automation solution with that much horsepower, even though we believe you shouldn't spend a penny on marketing unless you know how to measure your results.Our clients run the gamut when it comes to size, from less than a million in revenue to over $100 million, and our practical business relationships include everything from blog article writing to full Hubspot implementation, sales and technician training and email marketing.Sometimes we implement all the pieces, sometimes we're providing strategic advice and team oversight when our client already has a creative agency or an SEO contractor.There's often overlap when we're operating in a team environment with other contractors, but it manageable. We're fine doing only what needs to be done and don't have to dominate your marketing spend.We recommend you join the Comfort Zone, get to know. like and trust us, then jump in at a level that suits your needs. We don't sell, we help.
  • Mingl Marketing Group
    Co-Founder
    Mingl Marketing Group Jan 2012 - Present
    Bensalem, Pa, Us
    Mingl Marketing Group is a marketing consultancy focused on integrating Inbound Marketing and Social Media into traditional marketing strategies across a broad range of B2C and B2B industries.We offer a full suite of Inbound Marketing and Social Media consulting services, from competitive landscape analysis to inbound sales training and all levels of tactical implementation, including content creation, blogging, social posting and engagement. We deliver results and measure everything.Our Comfort Media Group division is an inbound marketing agency specializing in lead generation for home services contractors, such as HVAC, Plumbing, and Electrical contractors, distributors and manufacturers.Our unique combination of strengths in the worlds of social media, inbound marketing, small business, and industrial B2B sales and marketing, enables us to provide companies with professionally crafted, effective strategies and tactics for identifying target markets and dramatically increasing lead generation.We’re all about helping you connect with good customers to sell more.
  • Multek/Sales
    Director Business Development
    Multek/Sales Nov 2000 - Feb 2009
    Irvine, California, Us
    I was responsible for Multek's direct sales in the MidAtlantic region.My responsibilities included: • Prospecting for and engagement of new accounts • Management of all existing customers • Helping customers provide accurate manufacturing forecasts to our various factories • Scheduling and supporting engineering updates to customers locally and regionally • Coordination of all new customer qualification activities • Coordination of all customer visits to our global locations • Negotiations • Supporting local industry conferencesIn addition to my tactical sales responsibilities I have been charged with numerous strategic projects during my tenure with Multek, including marketing, communications and intercompany initiatives related to Flextronics.Multek is a global fabricator of printed circuit boards for every segment of the electronics industry, with revenues in excess of $700 million dollars annually.
  • Wild River Review
    Director Of Social Media
    Wild River Review 2008 - 2009
    I work with the staff and contributors of the Wild River Review to help them set and execute their social media strategy. • Identify key communities of interest and conversation • Develop community engagement strategies • Identify and develop social media tools and training materials appropriate to the Wild River Review’s available resources and key content.
  • S.K. Macdonald, Inc.
    Gm Industrial Sales
    S.K. Macdonald, Inc. Oct 1992 - Nov 2000
    At S.K. Macdonald, Inc. I was responsible for the growth and management of SKM's Industrial product offering.In my sales capacity I’ve worked directly with engineering functions at the OEM level to ensure print position for the companies I represented. I also worked closely with distribution to ensure a robust local supply chain was in place to support my OEM requirements.I designed and conducted sales and product training for Fortune 1000 and Fortune 500 companies such as 3M, Avnet, Powell Electronics, Newark Electronics and many others.I managed a staff of four and was responsible for sales growth for all of our principals in the MidAtlantic region.As a direct result of my efforts, SKM was named 3M Electronic Specialy Markets' Rep of the Year in 1995 and I was named 3M Electronic Specialty Markets' Salesman of the Year for that same year.
  • Cal Tech
    Sales
    Cal Tech Aug 1988 - Oct 1992
    I was a manufacturer's representative specializing in printed circuit board sales.I had responsibilty for new account generation and customer relationship management in the MidAtlantic region.
  • Pei-Genesis
    Sales
    Pei-Genesis Apr 1987 - Aug 1988
    Philadelphia, Pa, Us
    I was responsible for inside sales management of strategic accounts.
  • Shap Electronics
    Field Sales Engineer
    Shap Electronics Sep 1985 - Apr 1987
    I was responsible for new account generation and customer relationship management of OEM accounts for broadline electronic component distributor. Territory: Eastern PA, Southern NJ
  • Trinkle Sales, Inc. (Tsi)
    Distributor Sales Manager
    Trinkle Sales, Inc. (Tsi) Jun 1984 - Aug 1985
    Managed the distribution network of 14 electronic component manufacturers. Territory: MD, DE, VA
  • Trinkle Sales, Inc. (Tsi)
    Field Sales
    Trinkle Sales, Inc. (Tsi) Jan 1984 - Jun 1985
    Jan 84 to June 84 - Inside SalesManaged accounts by phone from the Voorhees, NJ office. Territory: Eastern PA
  • United States Air Force
    Flight Test Technician
    United States Air Force Jan 1980 - Dec 1983
    Randolph Afb, Tx, Us
    Flight tested prototype guidance systems in support of USAF Systems Command, 6585th Test Group, CIGTF (Central Inertial Guidance Test Facility) Holloman AFB, Alamogordo, NM.Designed, fabricated and flight tested guidance system data acquisition testbeds in C-130 Hecules, C-141 Starlifter, UH-1 Huey, and F4 Phantom configurations.Achieved the rank of Sergeant - twice.

Don Lafferty Skills

Social Media Marketing Lead Generation Marketing Strategy Email Marketing Online Marketing New Business Development Social Media Social Networking Marketing Strategy Public Speaking Business Development Competitive Analysis Crm Sales Digital Media Advertising Negotiation B2b B2b Marketing Writing Sales Operations Sales Management Public Relations Electronics Account Management Publishing Online Advertising Strategic Planning Social Marketing Training Pcb Design Teaching Direct Sales Corporate Communications Product Marketing Technical Writing Business To Business Inbound Marketing Sales And Marketing Leadership Hubspot Customer Relationship Management Customer Service Microsoft Office Leadership Customer Satisfaction Salesforce.com Management Event Planning Trade Shows Inventory Management Security Project Management Cold Calling

Don Lafferty Education Details

  • Jack Berman Sales
    Jack Berman Sales
    Electronic Component Sales
  • Us Air Force Nco Training Academy
    Us Air Force Nco Training Academy
    Leadership
  • Chapman College
    Chapman College
    Electrical Engineering
  • Blue Water Academy
    Blue Water Academy
  • Us Air Force - Instrumentation Technician 316
    Us Air Force - Instrumentation Technician 316
    Instrumentation
  • Usaf Altitude Chamber Training
    Usaf Altitude Chamber Training
    Altitude Chamber (Hypobaric) Training
  • Penn State ~ Ogontz
    Penn State ~ Ogontz
    Philosophy
  • Archbishop Ryan High School For Boys
    Archbishop Ryan High School For Boys
    Academic

Frequently Asked Questions about Don Lafferty

What company does Don Lafferty work for?

Don Lafferty works for Comfort Media Group

What is Don Lafferty's role at the current company?

Don Lafferty's current role is Chief Executive Officer.

What is Don Lafferty's email address?

Don Lafferty's email address is do****@****ail.com

What is Don Lafferty's direct phone number?

Don Lafferty's direct phone number is +121558*****

What schools did Don Lafferty attend?

Don Lafferty attended Jack Berman Sales, Us Air Force Nco Training Academy, Chapman College, Blue Water Academy, Us Air Force - Instrumentation Technician 316, Usaf Altitude Chamber Training, Penn State ~ Ogontz, Archbishop Ryan High School For Boys.

What are some of Don Lafferty's interests?

Don Lafferty has interest in Writing, Coaching Youth Athletes, Fly Fishing, Technology, Online Social Networking, Corporate ~ Non Fiction ~ Fiction, Poverty Alleviation, Sports, Travel, Beer.

What skills is Don Lafferty known for?

Don Lafferty has skills like Social Media Marketing, Lead Generation, Marketing, Strategy, Email Marketing, Online Marketing, New Business Development, Social Media, Social Networking, Marketing Strategy, Public Speaking, Business Development.

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