Collection Merchandiser based in London, with 10 years of diverse experience (Buying/ Merchandising/ Wholesale/ Retail Performance Management) across luxury fashion, tailoring, bride-wear, lifestyle & activewear retail industries. Market coverage from UK, EU, US, Greater China, Hong Kong to Macau.Merchandising丨Buying丨Wholesale丨Key Account Management丨Business Development | Learning & Development | Retail Performance Management | Retail Training
Catherine Deane
View- Website:
- catherinedeane.co.uk
- Employees:
- 22
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Senior Collection MerchandiserCatherine DeaneLondon, Gb -
Junior MerchandiserCatherine Deane Feb 2024 - PresentLondon, United Kingdom• Appointed as department head overseeing merchandising from range plan to collection launch for Retail/ Wholesale/ Ecom channels • Market coverage: UK, US & EU• Assortment planning• Direct report to General Manager -
Assistant MerchandiserCatherine Deane Jan 2023 - Jan 2024London, United Kingdom -
Assistant Sales Manager - All Accounts (Fashion Rtw & Acc. / Brand: Champion, Hanes) - RegionalThe Getz Group Dec 2021 - Aug 2022Hong Kong• Sole agent of American lifestyle brands - Champion and Hanes• Lead team to oversee Wholesale, Retail and E-commerce division to achieve the sales and profit targets• Direct report to Senior Wholesale Manager• Formulate the strategic merchandising/ collection plans for clients before starting seasonal buying campaign• Responsible to work independently and provide excellent sales service to all internal and external parties, and take lead for various cross-team projects• Monitor sales trends and financial health of all wholesale accounts and new customers, and ensure their profitability can achieve business targets• Plan Buying circle with internal teams, plans, monitoring the whole process to meet the buying target, increase the total sales forecast/ season• Liaise with clients and response to their requirements/ enquiries. Formulate those needs into business plans, or opportunities• Achieve monthly stock clearance target, manage the stocks level frequently with Buyer, Formulate strategic clearance plans• Explore and develop new business opportunities to increase market share and maintain brand awareness• Expand wholesale business by sourcing new potential brands and sell them direct to clients -
Senior Wholesale Executive - Key Accounts (Fashion Rtw & Acc. / Brand: Champion, Hanes) - RegionalThe Getz Group May 2020 - Dec 2021Hong KongGETZ is an international marketing & services company with over 50 offices in 24 countries around the world with its origins dating back to 1852. It focuses on several core businesses in international trading, marketing and manufacturing. These businesses cover the areas of Fashion Apparels, Healthcare, Consumer Products, Chemicals, Architectural Services, Food Processing and Industrial products.• Develop and implement strategic and profitable account plans to achieve sales, profits and trade expenditure targets.• Work with wholesale clients on promotion and display programs to drive sell-through and maximize sales opportunities.• Manage Key client operation and relationship - Undertake professional and comprehensive dealings and maintain close business relationships.• Achieve distribution targets - facilitate the implementation of new brands and lines. Recognize and explore range and product development opportunities. Service existing customers and recruit new potential customers/ channels.• Conduct weekly visits to keep track of the merchandise display, pricing and off-take at store level.• Jointly assist in the sales forecasting process for all brands, making recommendations to the buying team. Perform sell-in to the customers for each season (Trade show).• Work closely with supply chain team to manage stock issues and replenishment to customers.• Work closely with Finance Dep. to monitor account receivables from customers in accordance with the agreed payment terms.• Prepare sales components for Principal business reviews. -
Retail Performance, Learning & Development Officer - Greater ChinaRuyi Group May 2019 - Mar 2020Hong KongRUYI Group is the largest fashion textile and clothing company in China. It owns or part owns brands including Bally, SMCP (Sandro, Maje, Claudie, Pierlot), Aquascutum, Cerruti 1881, Kent & Curwen, Gieves & Hawkes, DURBAN and Renown Inc. It has become one of the top 20 fashion and luxury companies in the world by global revenue.Mainly responsible for L&D and Retail Performance sector for Greater China (for Aquascutum, Cerruti 1881, Kent & Curwen, Gieves & Hawkes, DURBAN - Up to 230+ stores):Learning & Development (60%)• Assist in identifying training needs from the field and supporting team heads in designing and formulating training plans and programs; • Conduct training activities and field coaching to the front-line retail colleagues majorly at China; • Evaluate training effectiveness and make relevant improvement proposals as well as participating in ad-hoc projects;Retail Performance (40%)• Work on post-training follow up over the actual Sales KPI results on an individual staff basis in terms of both qualitative and quantitative measures;• Involve in identifying opportunities and areas of improvement from the field with proposed learning measures for maximizing retail results. -
Junior Buyer - Mens & Ladies - Leather Goods & Footwear - Hk & China (Brand: Giorgio Armani)Giorgio Armani Apr 2018 - May 2019Hong Kong• Responsible for Footwear, Leather goods, Small Leather goods, Jewelry, Soft Acc and Licensed products (Eyewear & Perfume) • Assist in developing seasonal merchandise plans and OTB planning• Prepare weekly and monthly sell through and sales reports• Gather market information and conduct competitors' analysis• Follow-up and coordinate shipments, stock allocations, consolidation, transfers, replenishment and repairs to stores• Provide large scale product training to DMS front-line/ wholesale partners in HK and China• Perform product selection in oversea -
Assistant Buyer - Menswear - Hk & China (Brand: Giorgio Armani)喬治·亞曼尼 Apr 2017 - Mar 2018Hong Kong -
Assistant Merchandiser - Menswear - Hk & China (Brand: Giorgio Armani)喬治·亞曼尼 May 2016 - Mar 2017Hong Kong -
Merchandiser - Mens - Hk & China (Mono: Burnello Cucinelli ; Multi: Tailoring/ Inter. Designer)The Swank Shop Limited Jan 2015 - May 2016Hong Kong• Regional buying role• Responsible for affiliated mono brand (i.e., Brunello Cucinelli) & muti brand stores (i.e., The Swank Shop)• Responsible for designer and tailoring (Including Made to Measure) menswear division• Provide clerical support and assist buyer in all merchandising routine functions for the responsible categories• Handle the distribution of merchandise to shops• Monitor the daily re-assortment of merchandise within shops• Follow up purchase order and shipping schedule • Assist in preparing sales reports at brand and departmental level• Assist buying team in product selection in oversea and market trend research • Follow up defective issues with oversea vendors, shipping and inventory departments• Support on any retail activities, marketing in-store events, product trainings, store openings, truck show, vendor meetings etc -
Buying Assistant - Menswear & Womenswear (Brand: International Activewear/ Sportswear) - Hk & MacauSwire Resources Limited Aug 2014 - Dec 2014Hong Kong• Responsible for mens and ladies sportswear (Nike, Adidas, 2XU, Under armour, Puma) • Support buyers on preparation of various sales performance reports• Handle PO allocation, replenishment order and shipment schedule• Prepare powerpoint for management presentation on weekly basis -
Sales AssociatePvh Corp. Sep 2011 - Oct 2012 -
Sales AssociateI.T Dec 2007 - Nov 2010
Don Lau Education Details
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Fashion And Textile Studies (Major: Fashion Retailing)
Frequently Asked Questions about Don Lau
What company does Don Lau work for?
Don Lau works for Catherine Deane
What is Don Lau's role at the current company?
Don Lau's current role is Senior Collection Merchandiser.
What schools did Don Lau attend?
Don Lau attended The Hong Kong Polytechnic University.
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Donald Lau
London Area, United Kingdom
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