Don Lupo

Don Lupo Email and Phone Number

Digital Marketing, Agency Process and Profitability, Diversity Ally. Love all, serve all. @ ThinkLA
marina del rey, california, united states
Don Lupo's Location
Los Angeles Metropolitan Area, United States
About Don Lupo

Don is a digital marketing leader with extensive experience across national brands. He is a collaborative team leader, translating business vision and consumer research into marketing strategy to improve performance, profitability, creative direction, employee engagement, and client marketing success. As an exceptional communicator and presenter, Don has the skill to build relationships between teams and clients with an emphasis on collaboration and process improvement. He has saved multiple multi-million-dollar digital marketing accounts and improved profit margins by 20%.Apple • Honda • Volkswagen • Toyota • Sony PlayStation • Activision • HTC • Wells Fargo • Dole • IHOP • LifeLock • Intuit/TurboTax • Answer Financial • Nestlé • Nespresso • Dr Pepper/Snapple • Epson • Southern California Edison • Wellpoint/Anthem • Aspen Dental • Schiff Nutrition • Nature's Way • MGM Mirage Hotels and Resorts • The Venetian Hotel and Resort • Sony Pictures • Fox Searchlight Pictures • Paramount Pictures • Warner Bros. Pictures Int'l • Disney • CNN • Kyocera Wireless • Fox Mobile Entertainment

Don Lupo's Current Company Details
ThinkLA

Thinkla

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Digital Marketing, Agency Process and Profitability, Diversity Ally. Love all, serve all.
marina del rey, california, united states
Website:
thinkla.org
Employees:
29
Don Lupo Work Experience Details
  • Thinkla
    Executive Director
    Thinkla Jul 2020 - Present
    Los Angeles, California, United States
    Managing the brand voice and image of the nation's largest regional advertising association• Created new brand strategy which increased post-pandemic membership by 30%• Developed new student groups at universities in Los Angeles to better serve emerging leaders• Collaborated with marketing team to guide branding and messaging across platforms• Developed diversity program including first-ever Diversity Summit• Guided the association through the pandemic by carefully managing finances, resulting in no layoffs
  • Thinkla
    Director Of Marketing And Communications
    Thinkla Jul 2016 - Jul 2020
    Culver City, Ca
    Telling the world about the premier member organization for advertising, marketing, and media• Created new processes for marketing and brand standards through development of Brand Style Guide• Developed clear messaging and marketing initiatives by working with Marketing Committee and Board• Utilized digital marketing experience to create new standards for brand voice, redesign, social media presence, and development of organization website
  • Loyola Marymount University
    Adjunct Professor, Digital Marketing
    Loyola Marymount University Aug 2018 - Jan 2019
    Part-time instructor for Managing Digital Marketing Projects
  • Dailey
    Svp, Director Of Digital Production
    Dailey Jun 2011 - Dec 2017
    West Hollywood, Ca
    Marketing, motorcycles, and double-digit profitability• Saved multi-million-dollar digital marketing account by changing vendors, updating production processes, and improving client communications to increase client confidence• Increased profit margins by 20% through process implementation and leadership• Outperformed goals by leading team to be the most valuable profit center three years in a row• Achieved recognition as one of the top two department leaders in employee job satisfaction survey
  • Deutsch La
    Vp, Director Of Digital Production
    Deutsch La Oct 2009 - May 2011
    Yes, you can get paid to play video games and market automotive at the same time.• Guided production team to develop full VW website redesign and reduced timeline by 55%• Improved digital marketing revenue and client delivery by building and leading digital production for automotive and gaming brands• Executed complex plan of seven simultaneous website launches for major video game studio and launched on-time and on-budget• Utilized project management software to manage 10 digital accounts with a team of 24 producers and 30 developers• Developed comprehensive project proposals which enabled brands to better reach consumers while staying withing marketing budget
  • Ddb
    Senior Interactive Producer
    Ddb Aug 2007 - Sep 2009
    Guitar Hero competitions, alternate reality games, and something called an "Emmy"• Brought digital production process and expertise to entire agency. (The creative team had t-shirts made: “What Would Don Lupo Do?”)• Educated Creative Department on digital production processes and best practices• Led creative and development teams on Call of Duty and Guitar Hero launches• Coordinated with creative team to develop production guidelines and increase digital capability
  • Media Revolution
    Director Of Production/Vp
    Media Revolution Aug 2004 - Dec 2006
    Los Angeles, California, United States
    • Managed digital accounts and coordinated budgets and staff in U.S. and China• Developed the first online interactive web comic for Aeon Flux movie launch
  • Saatchi & Saatchi/Conill Advertising
    Interactive Director
    Saatchi & Saatchi/Conill Advertising Apr 2002 - Jul 2004
    Fue un honor trabajar con un equipo talentoso en Toyota.com/espanol. ¡Aprendí mucho!• Developed and maintained the first Toyota website for Spanish-speaking Americans.• Collaborated with multiple teams to achieve success together

Don Lupo Skills

Digital Strategy Online Advertising Creative Direction Interactive Advertising Digital Marketing Advertising Creative Strategy Interactive Marketing Integrated Marketing Digital Media Viral Marketing Mobile Devices Media Planning Content Strategy Mobile Marketing Brand Development Social Media Marketing Social Media Web Design User Experience Interaction Design Account Management New Media Art Direction Marketing Mobile Applications User Interface Design Strategy Project Management Email Marketing Rich Media Digital Photography Photography Information Architecture Production Process Development Web Project Management Leadership Process Management Digital Production Social Marketing Interactive Media Mobile Advertising Project Planning Down To Earth Team Leadership Online Marketing Agile And Waterfall Methodologies Portrait Photography Seo Role Model

Don Lupo Education Details

Frequently Asked Questions about Don Lupo

What company does Don Lupo work for?

Don Lupo works for Thinkla

What is Don Lupo's role at the current company?

Don Lupo's current role is Digital Marketing, Agency Process and Profitability, Diversity Ally. Love all, serve all..

What is Don Lupo's email address?

Don Lupo's email address is do****@****kla.org

What is Don Lupo's direct phone number?

Don Lupo's direct phone number is +131036*****

What schools did Don Lupo attend?

Don Lupo attended William Paterson University Of New Jersey, School Of Visual Arts, Los Angeles Center Of Photography, Otis College Of Art And Design, Los Angeles Center Of Photography, Online Courses, Scum Master Alliance.

What are some of Don Lupo's interests?

Don Lupo has interest in Really, Civil Rights And Social Action, Education, Poverty Alleviation, Science And Technology, Technology And Open Source Initiatives, Great Food, Human Rights, Animal Welfare, I Quote Sci Fi Movies Often.

What skills is Don Lupo known for?

Don Lupo has skills like Digital Strategy, Online Advertising, Creative Direction, Interactive Advertising, Digital Marketing, Advertising, Creative Strategy, Interactive Marketing, Integrated Marketing, Digital Media, Viral Marketing, Mobile Devices.

Who are Don Lupo's colleagues?

Don Lupo's colleagues are Mikaela Wilson, Mark Acquaviva, Will Campbell, Linda Schwab, Grace Cuffel, Siri Osborne, Mfa.

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