Don Lupo Email & Phone Number

Los Angeles, California, United States

• Managing the brand voice and image of the nation's largest regional advertising association
• Created new brand strategy which increased post-pandemic membership by 30%
• Developed new student groups at universities in Los Angeles to better serve emerging leaders
• Collaborated with marketing team to guide branding and messaging across platforms
• Developed diversity program including first-ever Diversity Summit
• Guided the association through the pandemic by carefully managing finances, resulting in no layoffs

Culver City, CA

• Telling the world about the premier member organization for advertising, marketing, and media
• Created new processes for marketing and brand standards through development of Brand Style Guide
• Developed clear messaging and marketing initiatives by working with Marketing Committee and Board
• Utilized digital marketing experience to create new standards for brand voice, redesign, social media presence, and development of organization website

Part-time instructor for Managing Digital Marketing Projects

West Hollywood, CA

• Marketing, motorcycles, and double-digit profitability
• Saved multi-million-dollar digital marketing account by changing vendors, updating production processes, and improving client communications to increase client confidence
• Increased profit margins by 20% through process implementation and leadership
• Outperformed goals by leading team to be the most valuable profit center three years in a row
• Achieved recognition as one of the top two department leaders in employee job satisfaction survey

• Yes, you can get paid to play video games and market automotive at the same time.
• Guided production team to develop full VW website redesign and reduced timeline by 55%
• Improved digital marketing revenue and client delivery by building and leading digital production for automotive and gaming brands
• Executed complex plan of seven simultaneous website launches for major video game studio and launched on-time and on-budget
• Utilized project management software to manage 10 digital accounts with a team of 24 producers and 30 developers
• Developed comprehensive project proposals which enabled brands to better reach consumers while staying withing marketing budget

• Guitar Hero competitions, alternate reality games, and something called an "Emmy"
• Brought digital production process and expertise to entire agency. (The creative team had t-shirts made: “What Would Don Lupo Do?”)
• Educated Creative Department on digital production processes and best practices
• Led creative and development teams on Call of Duty and Guitar Hero launches
• Coordinated with creative team to develop production guidelines and increase digital capability

Los Angeles, California, United States

• Managed digital accounts and coordinated budgets and staff in U.S. and China
• Developed the first online interactive web comic for Aeon Flux movie launch

• Fue un honor trabajar con un equipo talentoso en Toyota.com/espanol. ¡Aprendí mucho!
• Developed and maintained the first Toyota website for Spanish-speaking Americans.
• Collaborated with multiple teams to achieve success together

Ba, Communications And Journalism

Photography

Studio Lighting

Studio Lighting

4X5 Camera Work

Linux Command Line

Scrum Master Certification, Project Management