•Don is an entrepreneurial leader and highly respected c-suite executive with unparalleled expertise in global co-productions, branded originals, licensing and content distribution.•He is founder and CEO of Flywheel Media, a new film company collaborating with the world’s largest brands, harnessing their storytelling power to engage new and existing fans. Flywheel Media create movies for the big screen designed to entertain and inspire audiences globally.•He was previously Head of Global Sales at NBC Universal and worked collaboratively with all 25 NBCU product brands in developing, evaluating, greenlighting, pitching and monetizing content around the world.•21 years of experience managing and overseeing Licensing, Co-productions and Branded Originals to global players (e.g. Netflix) and local platforms around the world.•Head of global/international sales from 2011 managing multi-billion dollar budget annually•Oversee positioning, marketing and pitching of all content.•Set strategy on how each piece of content is distributed/windowed to ensure maximum revenues and largest possible exposure for brands over product life cycle.•Key stakeholders include TV Series (USG, Peacock, NBC, Sky Studios), Film (Universal Pictures, Focus, DreamWorks, Illumination), Kids & Family (DreamWorks TV) and Unscripted (Bravo, E!, Oxygen, Sky Studios)