Don Michael Email & Phone Number

Costa Mesa, CA, US

Costa Mesa, CA, US

Orange County, California Area

• Consultant and advisor for franchise, corporate, and family-owned companies in fitness, wellness, software and variety of other industries. Clients include large gyms/health clubs, boutique fitness and wellness.
• Provides fractional President/CEO services covering all business operations, including start-up franchising, raising capital, real estate selection, presale, construction, improving sales systems, operational.
• Achieved revenue growth from 40% to 130% in the first 90 days by implementing new and simplified sales, marketing, and customer acquisition strategies and processes (utilized both digital and localized marketing.
• Transformed struggling businesses around into profitable organizations by using proper customer-reaching strategies, as well as by operating expenses and staffing needs in a highly effective manner
• Led the transition from one software platform to another for two large franchise concepts with more than 50 locations each; ensured that all customer records, including financial information, studio usage, and.
• Held a dual position as a Consultant and an employed Senior Director of Sales for one of the firms, ClubReady, for 18 months by bringing new clients for their software platform while also offering consultancy services

Beverly Hills, California, United States

• Oversaw the national expansion of The NOW Massage's franchise business, a wellness & lifestyle brand that focuses on offering high-end, luxury services at affordable prices and aims to regionalize to cities all over.
• Lead the framework construction of the entire franchise business model and oversaw all business aspects, including franchise development, real estate, construction, recruiting, sales, operations, marketing, supply.
• Directed the opening of the first franchise locations around the country, with a goal of 20 stores opened by the end of the second year; hired 10 top-level executive team members and led the onboarding processes for.
• Developed the structure of the main franchisee and manager training, including virtual training sessions through Zoom and MS Teams; built and distributed all operational manuals by using a web-based platform designed.
• Oversaw the franchise development and Discovery Day process, resulting in the grant of more than 60 locations in first year
• Ran the company's annual budget by taking into account all factors such as revenue, operating costs, and staff compensation

• Headed the strategic direction from conception to launch for a franchise business that offers inclusive fitness experience developed by the boxing legend Floyd Mayweather
• Turned the Mayweather franchise platform into one of the most profitable and fastest-growing franchise possibilities in the fitness industry by building and implementing the company's business model and designing its.
• Ensured that the business took off and continued to expand by directing the full franchise development process, including property and construction management, marketing, program design, website and technology.
• Established a Franchise Disclosure Document for franchise registration; coordinated the opening of a flagship studio
• Designed all operational procedures, and created a franchise training program; established key vendor relationships across all areas of the business and hired the executive and corporate support team
• Created a mix of five operating manuals and playbooks to break down information into smaller, more digestible portions for the key areas of the business: presale, marketing, sales, and operations

• Created and fulfilled strategic plans to grow business and sales across 100 locations for a global leader in MMA-inspired fitness
• Established sales metrics, marketing strategies, and short/long-range goals; defined pricing, policies, and procedures while simultaneously managing all partner and vendor relationships; hired and trained all.
• Conducted on-site audits of each location to ensure 100% adherence of systems to company protocols; offered oversight of the opening process for new locations, including site selection, lease negotiations, construction.
• Grew the monthly same-store revenue by 70% through streamlining sales processes, proper recruitment, and training
• Maximized the profitability of franchise locations by developing a new club management software and reduced the opening timeline by 25% through streamlined systems related to site selection and construction management
• Designed a turnaround plan for struggling stores that included P&L management, sales/ strategies, and staffing tactics

• Created successful business strategies and oversaw all aspects of daily fitness operations in 10 health clubs across three states
• Established all administrative and operations systems in each new location; hired/trained the entire team and supervised 10 fitness directors and over 100 personal trainers
• Managed to elevate the rankings of the ailing region from second to last to first within first two months, as well as to generate $600,000 in revenue per month, and $7.2 million on an annual basis
• Unlocked new markets which resulted in turning the company into the largest Personal Training Company in the U.S.

• Co-directed all phases of club operations for all locations with executive team to maximize sales and profitability
• Designed and directed strategic business initiatives and marketing programs; administered all P&L, inventory, equipment, customer service, loss prevention, and payroll
• Identified and mitigated risks; cultivated and managed numerous vendor relationships
• Authored, maintained, and updated training manuals for sales and fitness departments; conducted companywide sales and operations training
• Hired and developed general managers, fitness directors, customer service representatives and personal trainers