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Donna Barton is a Integrated Media Director at The Johnson Group. She possess expertise in media buying, marketing, advertising, radio, media planning and 29 more skills. Colleagues describe her as "I have worked with Donna as a partner in some instances and as a vendor in other instances. Donna is a very sharp, hard working, sensible person to work with. She simply gets the job done on time and in the correct manner. The results speak for themselves. She is a productive individual that anyone would be fortunate to have on their team.", "I have worked with Donna for over a year, and not only has she been very helpful to me, she is very integral in the running of the entire buying group at The Johnson Group. Donna takes on a leadership position there and is someone everyone in the department trusts and goes to for help and advice. As a person who has done a lot of hiring in my career, Donna is someone I would truly like to have working for me. I am sure Donna would be an asset to any company lucky enough to have her as an employee.", and "Donna is a dedicated, hard worker who I had the pleasure of working with at The Johnson Group. She is knowledgeable and possesses a can-do attitude. Donna has excellent interpersonal skills and is highly respected by her co-workers. During the time that Donna and I worked together, I found her to be very efficient and helpful. I could always count on Donna to step in where needed without hesitation."
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Integrated Media DirectorThe Johnson Group Mar 2023 - PresentChattanooga, Tn, UsLeading an integrated department of talented media professionals who are highly skilled in a multitude of advertising mediums. This team covers it all. Planning, strategy, vendor relations, broadcast/cable TV, radio/streaming, OOH/DOT, sponsorships, talent acquisition, SEM, SEO, social, programmatic, email marketing and much more. I have been blessed to have worked with so many wonderful media directors, planners, strategists, buyers and specialists over the years and am excited to see the future of our agency and the media department. -
Media Director, Talent AcquisitionThe Johnson Group May 2022 - Mar 2023Chattanooga, Tn, UsLead a team of talent acquisition media professionals. This team manages talent acquisition media planning and strategy, buying, maintenance and post performance for transportation, healthcare, technology and service industry verticals. We work closely with our Strategy & Analytics, Interactive & Development, Account Service and Digital Media teams to insure that all plans are fully data driven, using historical and industry markers and with clear KPIs and associated timelines. This team also works closely with the Creative team to insure that all concepts are able to be executed to the fullest and best reflect our clients business and values. -
Associate Media DirectorThe Johnson Group Sep 2015 - May 2022Chattanooga, Tn, UsManage a team of planners, buyers and assistants in the area of recruitment advertising. Responsible for team management and planning for a group of trucking companies, primarily for driver recruitment. Working with Account Service, Technology Department and Accounting to manage client expectations and deliver on clients' monthly and annual goals. -
Digital/Broadcast Media Planner And BuyerThe Johnson Group Aug 2006 - Sep 2015Chattanooga, Tn, UsPlanning and buying media for multiple clients in CPG, Tourism, QSR, Healthcare, Internet/Fiber providers and trucking companies. Planning, buying and managing Interactive buys for up to 18 DMA markets. Buying and managing up to 7 markets of local spot TV/Cable and 21 Markets of Radio. Also knowledge of DOT in all southeastern states. Outdoor, Print, OOH and Interactive mediums with a large focus in interactive on recruitment advertising.Research for new business clients as needed. Fluent in the use of Comscore, Nielsen and Arbitron data in determining appropriate station/site selection and projected delivery from each. Fluent in the use of Strata and SBMS buying system for scheduling, managing and reconciling/posting media buys. Developing a basic knowledge of planning tools such as E-Telmar and TAB. Obtained Google Search certification.Supervising the buying of all media on a variety of accounts, training and supervising teams of buyers, assistants and interns and working cooperatively with other departments to contribute to the success of clients' media plans. -
Marketing SpecialistNational Boiler Service, Inc. 2001 - 2005UsAssisting the Marketing Director and four Marketing Estimators in everyday duties associated with bidding boiler repair and replacement services. Occasional travel in conjunction with duties. Clients included: International Paper, Georgia Pacific, Weyerhauser, Eastman, Mead-Westvaco, Nashville Thermal Transfer, etc. -
Administrative Assistant To Vp Of Producer CompensationUnum 1999 - 2000Chattanooga, Tn, UsFull administrative assistance to the VP of Producer Compensation. Planned and managed daily calendar of meetings and documents for follow-up. Attended all staff meetings and off-site management meetings for the department. Worked with departments in both Worcester, MA and Portland, ME on a regular basis to coordinate and reduce duplication of efforts.
Donna Barton Skills
Donna Barton Education Details
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Bryan CollegeOrganizational Management With Concentration In Human Resources -
Red Bank High SchoolHonors Diploma General Education
Frequently Asked Questions about Donna Barton
What company does Donna Barton work for?
Donna Barton works for The Johnson Group
What is Donna Barton's role at the current company?
Donna Barton's current role is Integrated Media Director.
What is Donna Barton's email address?
Donna Barton's email address is do****@****hey.com
What is Donna Barton's direct phone number?
Donna Barton's direct phone number is (423) 756*****
What schools did Donna Barton attend?
Donna Barton attended Bryan College, Red Bank High School.
What are some of Donna Barton's interests?
Donna Barton has interest in Football, Basketball And Softball, Children's Choir, Community Outreach Ministries, Choir And Specials, Avid Reader, Singing In Choir And Specials, Church, Music, Movies And Am An Avid Reader.
What skills is Donna Barton known for?
Donna Barton has skills like Media Buying, Marketing, Advertising, Radio, Media Planning, Digital Marketing, Social Media Marketing, Television, Email Marketing, Integrated Marketing, Outdoor Advertising, Sem.
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