Strategically and tactically manage key joint business planning priorities and develop a positive business relationship with 4 national retailers while delivering new initiatives and promotions to maximize sell in and sell through.

• Assessing account needs and monitoring all business, handling multiple tasks within the account, establishing strong relationships and a thorough understanding of the retailer to maximize potential • Strategic Planning the overall business, to include development of a sales plan and quota attainment• Establish annual business plan with the retailer and continually monitor progress utilizing the joint business planning process• Communicate and coordinate customer needs within Coty internal departments required to provide superior customer service • Coordinate all planogram sets, new store activities and assortment revisions, including presenting and adding Coty new items to planogram assortments and ensuring all fixtures and inventory arrive in a timely manner for store refresh• Develop Promotional strategy and presentations, special prepacks and events to maximize sales opportunities• Work with Coty Analyst’s to ensure promotional strategy will generate increased sales, and promotions are correctly distributed to maximize sales including basic stock and promotional events (TPR’s, displays, digital, etc) • Manage promotional funds to effectively drive the business• Grew net sales by 5% amidst declining brands by utilizing trade spend more efficiently and reducing returns and markdowns• Presented and achieved a 27% growth in Holiday fragrance program from 2016 to 2017• Achieved a 7% growth in Rimmel through increased distribution utilizing space to sales and fair share analysis• Gained incremental distribution of 4 skus in a niche category which resulted in 15% growth

• Interviewed, hired, and managed a 3rd party amazon.com broker to maintain Coty’s items (images, descriptions, content) • Grew Coty gross sales on amazon.com by 200% in 1 year by forming tight relationships with fragrance and cosmetic buyers• Hosted and organized the amazon.com team in Coty’s NYC offices along with Coty marketing and sales executive team to develop joint business growth plan • Grew Dollar General and Family Dollar accounts by 30% ($6M) in 2 years by gaining incremental space for the Sally Hansen nail color brand, promotional space for Body Mists, and the development of a holiday fragrance program in 2014• Educated the internal Coty organization about the needs of the “dollar channel” which resulted in the creation of dollar specific items that we were able to sell in and gain incremental space/sales.

• Developed profitable growth strategies to drive share leadership, strategic distribution growth, and category expansion in Drug and Mass retail channels• Worked closely with retail account managers developing promotional displays and strategies to grow the fragrance holiday business• Presented and tracked new product launches to provide necessary input and feedback to management for new action planning, new product development, and national support activities

• Manage $35MM sales strategies for Mass, Drug and Dollar Channel: focused on improved trade strategies to increase distribution, displays and retailer ad ROI +30% • Drove the first Dollar Channel SKU and go-to-market program for Hair Removal, $2MM opportunity (+6% incrementality)• Developed first ever Cross Category trade program at Walgreen's, generating $500K in incremental ships• Performed Space to Sales analysis for predominant POGs, identifying incremental growth opportunities

• Increased sales personally by 21% from 2007 to 2008 despite market downfall and a limited marketing budget• Communicate US market needs to Italian suppliers i.e. examining pricing structure, marketing budgets, PR, packaging changes, competitive activity. Developed a long term strategic and short term tactical plans to launch the brand into a major player in the US marketplace• Designed merchandise packaging, POS, and displays while utilizing these visuals to maintain a consistent brand image and maximize sales goals • Presented Olivella products to regional and mass retail buying offices including marketing plans, sales incentives, and price negotiations. Achieved distribution at Duane Reade, Meijer, UNFI, Bed Bath & Beyond, Price Chopper, and Imperial Distributors• Correspond regularly with QVC to discuss new on-air product presentations and best dollar per minute strategies• Oversaw PR firm inclusive of all PR material; reviewing and approving press releases, creating and implementing seasonal PR strategy including new product launches, short and long lead editorial pitches and industry events• Created and maintained internet web-store including all on-line marketing campaigns, website design, and preparing the monthly profit and loss statementImport Manager• Coordinated all activities for the importation of containers from overseas suppliers to the warehouses of our US customers and handling everything in between (custom house brokers, FDA paperwork, trucking companies, etc.)• Resolved discrepancies involving purchase orders and invoices and/or problems involving delivery dates, delays, damaged goods, shortages, incorrect merchandise, incomplete orders, and non-deliveries. Issued and followed through with all insurance claim

• 3 years experience in category and brand management pertaining to the retail industry• Supported a department that managed categories with gross sales in excess of $400 million for over 400 stores in ten regions• Prepared and analyzed grocery sales activities and trends using AC Nielson data along with company market research • Projected and maintained efficient inventory levels based on fluctuating weekly usage