Donna Chrobak Email & Phone Number

Denver, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Worked with Publisher and owners to consult on redirecting the business strategy for their 2 industry leading publications Training and Sales & Marketing Management from print and digital publications to a digital media only operation.• Assisted in redefining products, pricing, target market, marketing strategy, website redesign, and revamping metrics reporting and delivery to advertising partners to show return on investment.• Created a new social media strategy to raise brand awareness and increase readers and subscribers.• Contributed articles and white papers.• Sold digital advertising and marketing services:o Brought on 6 major new accounts within the first 6 months, at a time when many companies were not spending (Covid).o Developed strategic partnerships in key new verticals to help expand business growth.

Charlotte, North Carolina

Summit Recognition Solutions (SRS) is a division of Summit Group, and delivers Employee Engagement and Recognition technology solutions through a consultative sales process. Responsibilities included:o Develop and execute sales and marketing strategies for the incentive and recognition line of business.o Manage internal and external sales channelso Work with clients to understand, define, execute, and measure performance improvement strategies, and collaborate closely with product implementation team to ensure client deliverables are met.o Develop, execute, and measure marketing and lead generation initiatives

Charlotte, North Carolina Area

The Incentive Marketing Association (IMA) is a trade association, and the leading voice of the recognition and incentive industry to both industry members and to the global corporate marketplace. I was asked to step in as the executive director for a 1-year contract during a transition to a new association management company. o Assisted the Board in the process of identifying and successfully transitioning to a new Association Management Company, with little or no disruption to member services.o Managed the day-to-day operations of IMA and it’s 8 Strategic Industry Groups, including: - Membership recruitment and retention - Management and adherence of bylaws for all 9 sectors of the organization - Planned and executed Board of Director meetings for each of the 9 sectors (approximately 20 per year) - Managed a team of event planners to plan and execute 4-6 conferences per year. - Managed all marketing initiatives and media relationships - Work with Board of Directors to develop and implement strategic initiatives for the organization.

Charlotte, North Carolina Area

o Led the division, including strategy, sales, marketing, solution implementation, program management, fulfillment, and customer serviceo Trained and developed the sales team, including develop compensation plans.o Collaborated with corporate marketing to execute divisional marketing strategyo Managed the relationship with our technology providero Member of the Executive Leadership Team for the company

Greater Atlanta Area

DCI Incentives is an incentive and marketing solutions company that designs, implements, and manages a full range of corporate incentive and promotional marketing programs. In this role I: o Successfully built a multi-million dollar sales organization with no outside investment and no debt.o Fueled innovative new business models that more than doubled profitability on a traditionally low margin product offering.o Executed new revenue channels by developing partnerships and negotiated contracts with hundreds of top retailers to provide gift cards at discounted rates.o As a growth strategy, sold the company to, and accepted a leadership position with QuintLoyalty (E2) in 2012.