Donna Constable Email & Phone Number

United Kingdom

Corby, England, United Kingdom

In partnership with multiple stakeholders, this role is pivotal in managing the go to market for the RS Components private label brand through Northern Europe which represents 49% of global private label revenue at c. £120M with 9.4% DAG% and an increase of 5% Share of Sales.Utilising data to determine customer performance to provide insight to sales teams and develop supporting campaigns and initiatives to grow declining customer base as well as sales specific marketing campaigns using data and regional input to support National Account Managers, Key Accounts Managers and Internal Sales teams to be able to drive and grow the private label business within specific sectors including Food & Beverage, Process Manufacturing, Public Sector and Utilities adapting the message to differing customer types.Using customer insight and regional insight support Brand Creative team to develop and launch new brand creatives and messaging whilst acting as a SEM to develop the marketing program for FY21 H2 to drive consistent global marketing bringing digital channels and sales channels together. Accountable for driving Sales Incentive across all sales teams for 3 months focusing on high-potential, low share customers to grow share of sales by 2% realising a £660k YoY incremental revenue.

Northamptonshire

Working with the category product teams and suppliers I create and implement the marketing strategy and plans for Interconnect and Electromechnical product category in order create and deliver multi-channel marketing programmes to increase awareness and traffic to products.Direct responsibility for the budgeting, planning, implementation and reporting of supplier funded marketing programmes, ensuring all supplier marketing programmes align with the overall business strategy and value proposition by identifying and developing external marketing channels for product and supplier promotion specific to the product category: Owned, earnt, paid and shared.Work in close collaboration with regional marketing teams to ensure that category products and suppliers get maximum possible exposure in hub marketing activities by providing commercial and technical rationale to ensure marketing messages are credible and drive engagement.Key Successes:Managed 35 suppliers, creating, delivering and reporting their marketing plans utilising traditional and digital channels which has realised over £1million funding and contributing to a category growth of 5%.Identified and develop external marketing channels for product and supplier promotion specific to the product category including paid social campaigns, Webinars, YouTube Shopping and bespoke behavioural emails to deliver high impressions and clicks.

Northamptonshire

Delivered and reported on 30 key supplier funded marketing programmes to deliver £1million of funding utilising commercial marketing knowledge to drive profitable growth for category and suppliers. Introduced and delivered a new product introduction marketing process to ensure right products are promoted at the right time to deliver up to 40% increase in views.Delivered a strong PR channel by collaborating with the product teams to identify the correct stories for promotion increasing SOV for IP&E category from 7% to 26% in 6 months.

Acting as a focal point in the marketing and ecommerce demand management and change implementation to ensure that the Group’s strategic, key and tactical priorities are delivered successfully through innovative and appropriate use of technology.Key Achievements• Successful definition and management of processes to deliver 3rd party web tags, including Adobe Analytics and Target, through a tag management tool to deliver ease of regional optimisation and improve web performance.• Mapping the factors of website performance and customer impact in order to influence and prioritise activities to improve site speed by c. 28%.

Corby

Ecosystem Programme• Engaged with relevant 3rd party software partners to incorporate the RS product offering within the solution through the use of API web services. • Communicated effectively to stakeholders of all levels to share plans, results and gain buy-in from various areas of the business.• Worked with 3rd party vendor to create a UK Web Services to provide real-time information through API connections to software partner solutions.Strategy• Identified the group’s current offering, researching the needs of customers and identifying where the market potential is to create technical marketing strategies for Purchasing and Maintenance customers.Virtual Product Process Mapping• Mapped a new process and engaged with key stakeholders to deliver a new global process for DSM Module ‘virtual’ products where internal systems could not support.• Identified and mitigated risks - in particular with export laws where local warehouse were used to set up ‘virtual locations’ to ship dispatch note and global testing and improvements to process. • This resulted in: New global process delivered in 3 weeks 3 ‘virtual’ products made available for sale  Generated over £30k revenue in 2 months

Corby

Develop, manage and deliver global marketing campaigns and initiatives for key technical tools and electronic products, ensuring by-in from senior stakeholders and influencing when required to deliver key projects within agreed timeframe using appropriate channels of communication for success.Key campaigns• Worked with key stakeholders to deliver the 3D CAD Model programmes ensuring the functionality and communication of the programme was delivered on time and communicated effectively to customers and internal stakeholders: Over 50,000 3D Models from over 100 suppliers are all available for download in 30+ formats Delivered over 1 million downloads since launch Customers who download 3D Models spend on average 27% more compared to traditional web-only customers.• Introduced the online dynamic line card to provide customers with an alternative but traditional way to search for the products that they required and make a brand buying decision. Resulted in: Dynamically up-to-date information ensuring manual updates are not needed Over 180,000 brand logo corrections completed Generated over >£1million revenue in the 1st 3 months of launch Improved supplier relations due to online content being correct

Corby

• Liaise and manage relationships with external suppliers and Manufacturers to maintain and introduce relevant products into the RS Semiconductors portfolio ensuring that margins are maintained to create a profit. • Work with Supply Chain and vendors to ensure any changes to products are actioned and monitor the performance of product ranges and suppliers using the internal Business Warehouse system.• Created a training document on the various processes and systems used within the Product Management area to share and support overseas colleagues.

Corby

Working within a small team to conduct marketing of the whole beauty range including maintaining and developing the company website and e-commerce business as well as working with 3rd parties to manage the advertisement and promotion of the company both online and offline.Organised large stands at 2 key beauty exhibitions, including stand build, staff, products and advertisement within budget.Introduced a new range of manicure and pedicure products including research, costings, product sourcing, packaging design and printing.Working with the sales team to introduce a new winter warmers and summer sizzlers promotions.For 6 months responsible for all marketing, promotional and merchandising activity undertaken by the company.