Donna D. Email & Phone Number

Increased territory profitability by 20% (2022);raised 2 Macys accounts into higher sales performance tiers (Top 100)Oversee team of 8 and lead Northern CA luxury accounts for Ralph Lauren including Nordstrom, Neiman Marcus and an iconic specialty store Wilkes Bashford.Drive ambitious sales results and deliver persuasive sales and visual presentations.

San Francisco Bay Area

• Instrumental in establishing and growing newly created department; served as director of department leading international team of 17+
• Implemented and inspired new multidimensional brand consumer experiences
• Worked cross-departmentally with Senior Leaders, Sales, Buying, Visual and Store Planning teams to achieve merchandising and sales goals within DTC and wholesale. Showroom Partner: Los Angeles & Toronto

San Francisco Bay Area

• Lead cross-functional, regional team focused on identifying and evaluating merchandising goals, building locally relevant space/assortment plans and developing store-specific community engagement/ go-to market strategies
• Consistent record of growing sales, increasing market share and improving profitability of accounts valued over $180 million
• Reputation as an influential contributor and productive partner in working with Business Leaders for strategic seasonal marketing and events

San Francisco Bay Area

• Manage key account business with emphasis on quality customer service, delivering high profile events and securing high merchandising standards
• Maintained superior attention to detail and organization while managing 500 nation-wide accounts, 100+ key relationships and traveling 30%
• Aided in sell-through of product by effectively monitoring itemized sales reports, following trends, merchandising product according to company directive, & communicating with relevant buyers, planners and sales reps
• Mentored and developed merchandisers & in store staff on brand experience protocol, product technology and visual directive implementation via virtual and in person training sessions
• Liaised with Wholesale Visual Team on market/sales meeting sets, vendor events, marketing initiatives and fixture design packages

San Francisco Bay Area

• Developed positive, solution-oriented, partnerships with all levels of key retail players (sales managers, buyers, designers), wholesale contacts, contract employees/vendors and fellow colleagues
• Planned and facilitated inspiring merchandising directives, sales tutorials, styling sessions, and product/technology seminars for accounts and retail stores to ensure a consistent and engaging, brand experience
• Finessed in-store merchandising schemes based on product levels, store assortment, and individual account needs based on market strategies

San Francisco, CA

• Increase profitably and expanded product lines through strategic management of 400 specialty accounts in 25 states
• Promoted to manage Nordstrom account, nationally; fastest growing and most profitable account within the company
• Recognized as top performer for consistently meeting and exceeding goals
• Created customized product assortments to reflect account profiles; outcome significantly expanded distribution
• Implemented successful promotions and incentives to motivate wholesale/specialty sales teams
• Spearheaded design/ launch of corporate showroom in Los Angeles