Donna Fish Email & Phone Number

Bloomfield, Connecticut, United States

Built best-in-class, audience first standards by connecting Campaign Strategy learning agendas with Performance Marketing teams.• Developed 1st campaign strategy template providing a consistent and uniform process summary, showcasing the team’s insights-driven recommendations, implemented campaign pilots for 2024, demonstrating team’s proficiency in leading creation of successful campaigns• Created and implemented a B2B email playbook utilizing industry best practices to optimize and improve email performance across the Lead Nurture, Broker, and Client campaigns

Bloomfield, Connecticut, United States

Drove and created content messaging strategy for omni-channel digital thought leadership Broker and Lead Nurture campaigns to increase campaign engagement performance and ultimately RFP submissions.• Aligned Broker and Lead Nurture campaign content and paid media messaging with overarching Cigna Healthcare B2B brand platform and enterprise messaging• Briefed internal and external agencies for content and creative development for campaign and brand impact

Bloomfield, Connecticut, United States

Led strategic B2B marketing communications team across highly matrixed environment to develop value proposition Core go-to-market story and related solution line content topic areas for acquisition and retention efforts. Worked with external advertising agency to create B2B brand messaging creative for Cigna’s acquisition of Express Scripts.• Launched 1st B2B brand campaign, including interpretation of research for creative development - Wall Street Journal print ad and paid digital media. Incorporated new B2B platform into Market Message sales materials• Managed and mentored 4 program members within Cigna’s Marketing Leadership Development Program• Built communications and presentation materials for Key Global Accounts and Global Wellness efforts via brand value proposition story for cross sell efforts

Farmington, Ct

Completed a six-month consulting assignment, including business development and account management functions in health care, insurance, financial services and education. Wrote proposals and agency case studies. Developed planning questionnaire. Conducted sales channel research.Lockheed Martin• Managed a team of Account Executives for domestic and global advertising in six business areas, including: integrated digital (content-driven rich media video) and traditional (print, out-of-home, radio), trade shows, webinars and social media• Oversaw the strategic creative briefs and media planning process for all areas, in alignment with the brand objectives and goals. Produced and analyzed digital metrics reports. • Launched a new business area (Lockheed Martin International) and “Innovation with Purpose,” a CEO driven initiative

Avon, Ct

AETNA, Aetna Group Retiree Solutions (Medicare) 2008 - 2013Developed and sold several integrated B2B and consumer strategies for both National Accounts and Public Sector & Labor segment initiatives, which included a multi-faceted Retiree Blitz & Public Sector campaign (wrote proposals; implemented customizable, measurable initiatives, including trade show, print, digital, websites, direct mail, and email blaster components); two major collaborative efforts; developed internal digital tools and a rebranding effort.• Doubled agency revenue in 3 yearsSt. Vincent’s Medical Center Multispecialty Group 2012 - 2013Formulated and implemented physician research and strategy that launched the brand awareness advertising campaign for the Multispecialty Group. The effort included TV, OOH and print.AIG American General – Life & Employee Benefit Solutions Business Units 2007 - 2008Designed AIG/American General corporate brand identity questionnaire and interviewed key business unit stakeholders (heads of business lines, sales channels) to develop the strategy for branding style guidelines that included AIG corporate brand pillars for communications materials for all lines of business. Developed recommendations for annual product launches, including producer and consumer materials, print and digital advertising, collateral and landing pages.• Launched a new Long Term Care product, overcoming the major obstacle of AIG’s having previously abandoned the market. Project involved heavy research, strategy and creative development

Farmington, Ct

Accounts: New York University Stern School of Business, The Stanley Works, Deloitte, SimplexGrinnell, DUX Interiors, Inc., Bendix by Honeywell, Tyco Fire and Security Access Control & Video Systems. Led creative development, strategic planning and research, media planning and buying for several brands for integrated business-to-business campaigns.• Developed a winning NYU Stern Executive MBA marketing strategy that achieved record enrollment, resulted in first wait list in school history and NYU selecting the agency to develop a new campaign for the NYU Stern Langone part-time MBA program• Led and launched a highly successful campaign for SimplexGrinnell through all phases: situational analysis; quantitative and qualitative research; competition; mission; positioning statement; business & communications objectives and strategies; target audiences and executional guidelines• Wrote Marketing Communication Strategies and Creative Briefs for multiple Stanley brands• Oversaw a team of two Account Managers and three Assistant Account Managers

New York, New York, United States

MassMutual Financial Group (2001-2003)Oversaw new $20MM consumer broadcast and print brand campaign, public relations, media planning and buying. Led strategic qualitative and quantitative tracking study efforts.Increased brand awareness, as measured by annual quantitative research of “More than just insurance – MassMutual provides financial services”. Received incremental agency (Lowe Worldwide) compensation based on this metric. Spearheaded increased budget level by 33% ($15MM to $20MM) during recessionary period.Drove new business initiative for women’s internet recruitment effort.Ricoh (2002-2003)Managed creative development, strategic planning, media planning and buying for global brand campaign.The Gillette Company, Gillette Global Oral Care – Oral-B/Braun Brands (2000-2001)Managed global oral care account through creative and strategic development, production and worldwide adaptation ($50MM+, 40+ countries).Strategic - portfolio brand architecture, writing of creative briefs, global oral care competitive brand mapping analysis, qualitative and quantitative research.Creative Development – launch and maintenance TV, print and outdoor.Production and adaptation of worldwide TV, print and outdoor for both brands.Account SupervisorAmerican Home Products – Robitussin Brands (1999-2000)Developed creative briefs and strategies for six Robitussin products. Headed new products exploratory with AHP Research and Development team.Oversaw an account team of two Account Executives and an Assistant Account Executive.

New York, New York, United States

Schering-Plough – Tinactin and Lotrimin Brands (1997-1999) Managed creative development and production of broadcast campaigns for both national foot-care brands. Involved in all facets of strategic development including: creative briefs, development of brand positioning statements and new product concepts for brand line extensions. Participated in qualitative and quantitative research and copy testing.Core team member for the Schering-Plough New Products War Rooms.Developed strategies to optimize profitability for these brands, which were #1 and #2 in their product category. UnitedHealthCare (1996-1997)Managed creative and media plan development of print, radio and outdoor campaigns for local markets. Ensured local market advertising was consistent with national brand image campaign. Key contact for 20+ local markets.Assistant Account ExecutiveUSA Network (1995-1996)Responsible for all facets of theatrical division, including creative briefs, print production and budgeting. Involved with network repositioning and branding campaign. Wrote creative briefs for the Original Series division.