Donna Fitzpatrick Email & Phone Number

London, Gb

London, United Kingdom

Responsible for M&S, Boots, Beales and 5 national group garden centres.Greatly improved and maintained accuracy of demand and commercial forecasting for key accounts.Negotiated and responsible for all aspects of brand support including, pricing, range plans and space negotiation.Implementation of marketing calendar, promotional space, POS and VM both in store and online.Created bespoke and promotional product lines for key accounts.Negotiated sales volumes and term deals to achieve sustainable profit growth.Developed new business.

London, United Kingdom

ghd July 2011 – August 15Head of Travel Retail UK & ROI• Maximised sales opportunities through in-store activities and promotions. • Identified and secured new business opportunities in new markets.• Implemented marketing, training and visual merchandising for active markets.• Identified business opportunities to increase brand presence and awareness.• Maintained relationships with key Travel Retail stakeholders• Defined budget, targets and strategy for Travel Retail according to annual targets, market trends, launches, promotions & competitors’ activities• Doubled the business in terms of retail partners to include all Travel Retailers based in the UK and increased annual unit sales.• Improved location and of sites across the Travel Retail business.• Developed brand awareness to both retailers and passengers.• Through brand development Introduced ghd to marine channel (cruise ships and ferries)

Green Lane Hounslow

Buyer - Sunglasses, Watches and Jewellery (maternity cover) Sep 2005 – July 2006• Negotiation of margins, space and terms with suppliers for 15 stores within the UK and six stores in Rome Fiumicino International Airport• Increased and improved suppliers support and relations resulting in securing new and additional sponsorship i.e. Alpha Heroes • Development, proposal and presentation of inflight ranges to Alpha’s airline partners (12) for sunglasses, watches and jewellery Inflight Buyer - Perfume and Cosmetics Apr 2004 – Sep 2005• Developed ranges for 12 airlines including East Jet, My Travel Airways, Excel Airways, Monarch, BMI• Ensuring selection reflected passenger profile of each individual airline• Negotiation of exclusive products for individual airlines and of margins, listing fees and exclusive products for the individual airlinesBuyer - Fragrance and Cosmetics May 2003 – Mar 2004• Negotiation of margins, space and terms with suppliers• Range planning, reviewing and evaluation of 13 Airport shops

World Business Center Heathrow

World Duty Free Europe Dec 1998 – Dec 2000Inflight Buyer / Co-ordinator• Develop range proposals for all categories for Inflight duty free assortment, ensuring selection reflects passenger profile.• Identify new product trends for insertion in assortment (particularly important for Virgin Atlantic Airways, because of their innovative and progressive image).• Customer liaison – Virgin Atlantic, All Nippon Airways, Kenya Airways, Virgin Sun, British Midland, Go Fly, Air Malta.

Abu Dhabi Airport

Abu Dhabi & Al Ain Duty Free – United Arab Emirates Oct 1997 – Dec 1998Sales Manager/Senior Buyer, Fragrance & Cosmetics (Jewellery / Accessories)• Originally employed to manage the category of fragrance and cosmetics, I also had the task of working with the individual buyers of fashion accessories. Categories included jewellery, watches, sunglasses and small leathers. My objective was to review and re-range existing assortments, review terms and conditions, strengthen supplier relations and introduce new brands• Negotiating with suppliers on price, terms and conditions of payment, delivery and support. For example, product training, staff incentives, and P.O.S. material, and developing opportunities between suppliers and Abu Dhabi Duty Free

Heathrow Scylla Rd

Alpha Retail Aug 1995 –Oct 1997 Perfume and Cosmetic Merchandise Manager July 1996 –Oct 1997• Placement of perfume, cosmetics and skin care orders• Ordering appropriate stocks for the opening of new shops: - Studio 55, Terminal 4, Heathrow Fragrance Gallery, Terminal 2, Heathrow Clarins Studio, Gatwick South