Donna Fraser Email and Phone Number

Hired to increase project based and transactional revenue by managing the current account base, project management for new wholesale online ordering, workflow optimization and online trade show customers. Provide technical support and training for our users and our current Customers Experience team and new recruits. • Successfully on-boarded our clients additional business segments on OrderEase by managing the execution of the build, marketing strategies, platform support and training. This has led to our client’s increase in transactional revenue up to 409% over two years. • Hold monthly or quarterly reviews to understand/review our client’s and online strategy, data and workflow needs/issues and communicate our new/existing platform solutions that align with their goals to boost customer/rep adoption of the platform, drive revenue and automate manual tasks to reduce workload and increase ROI. • Compile and communicate improvements and client requests with our Product Development team to ensure the best experience for our clients and continuously improve the functionality and breadth of our platform.• Provide exceptional project management to our everyday and online trade show clients by ensuring project milestones are understood and timelines are met. Communicate regularly to our clients on new and developing technology and manage our internal resources and projects to ensure we hit deadlines. This has led to successful execution of projects/trade shows, increased revenue and to securing future projects/shows with our clients.

Recruited to manage current sales territory and business development to expand Muskoka Springs branded products across Ontario. Lead execution of new operational standards and procedures throughout the facility to prepare the company for growth.• Grew our current territory’s revenue by over 7% in 2016 by re-evaluating our product portfolio, driving sales of higher revenue packages and improved the level of customer support and service levels.• Landed our first Key Account launching our Muskoka Springs branded craft beverages across Ontario with Sobeys in July 2017 increasing revenue by $120K in the first 6 months.• Managed Key Accounts such as Metro, Loblaws and Sobeys by developing and executing customer specific solutions such as portfolio, merchandising, pricing and promotion which achieved customer and business objectives.• Leveraged insights to influence customers to implement solutions and identify new opportunities that delivered results that were beneficial for both our customers and our business. • Revisited supplier relationships to assess needs of both parties to ensure seamless product supply to Muskoka Springs by providing accurate forecasts and a contact they could rely on.• Negotiated mutually beneficial distribution agreements with our beverage partners and distributors that drove sustainable growth.• Provided sales training and development to our sales and promotional team to ensure the best customer experience.

Promoted to build, develop and maintain customer relationships with key accounts within Post-Secondary Education, Municipalities, Recreation Facilities and Food Service generating over $2.2 Million in revenue annually. • Experience in preparing, presenting and negotiating complex contracts/proposals with over a 90% success rate. Utilized and analyzed available market and account specific data to develop strong fact-based selling presentations.• Developed accurate sales forecasts and executed pricing and customer marketing agreements with spending levels proportionate to expected volumes while staying on budget.• Developed and executed creative marketing promotions and incentives seeing increases in sales from 5% to 30% during promotional periods.• Executed joint business plans with quarterly reviews to assess performance versus plan and prior year.• Collaborated and built relationships with internal key stakeholders such as Supply Chain and Finance to ensure the best overall execution of our customer agreements.• Resolved customer concerns and issues in a timely manner.• Managed new product launches with timely and effective execution to maximize customer impact. • Communicated market conditions with internal sales force to ensure our team’s success.

Hired to successfully negotiate new and current local business by identifying client’s needs and resolving issues. Managed a customer base of inside and outside sales customers (approximately 500 customers).• Analyzed customer data and researched market trends to recommend the best product selection and product placement.• Consistently maintained and often exceeded sales initiatives and product penetration targets.• Successfully renegotiated contracts with mutually beneficial outcomes and less funding than previous agreements for small business as well as key accounts.• Instrumental in the training and support of seasonal sales staff.• Increased volume and revenue in initial territory which led to the acquisition of a higher profile territory.