Donna Frith Email & Phone Number

As a professional with a strong sense of community and connection, I am deeply committed to creating and leveraging pragmatic and strategic opportunities to achieve positive experiences for customers, stakeholders and members of our team. Starting out as a fresh university graduate in Busways’ marketing team as one of only two people, I now proudly serve as the Head of Marketing and Customer Experience. I lead the development of community and customer initiatives, as well the overall brand management and communications strategy for Busways. More recently, I have taken on a new challenge - establishing an Environmental, Social, and Governance (ESG) function within the business. As a member of the Busways Leadership Team, I strive to uphold the company’s core values – my two favourite being ‘Caring about people and their experience’ and ‘Being real, not perfect’. My wonderful team are responsible for Busways’ marketing and communications, community and stakeholder engagement, customer experience and culture, and branding and visual communications. Throughout my 19-year tenure at Busways, I have enjoyed mentoring young and aspiring professionals and establishing cross-functional working groups, and organisation-wide platforms and events.Some of my most memorable projects include:• Creating the brand and engagement strategy for BusBot, which was regional Australia's first automated vehicle trial in Coffs Harbour. • Developing the marketing and communications strategy for Cooee Busways, one of the world’s fastest growing on-demand bus service in its first year • Spearheading the workforce communications strategy for Busways' new contract transitions, including the transition from government run contracts• Leading a four-year project to redevelop and implement a new organisational customer framework, including training programs, voice of the customer forum, and customer experience improvement methodology• Participating in a cross-sector working group and leading visual communications for a national anti-corruption campaign, ‘I Paid a Bribe’, while volunteering at an NGO in India.

Listed skills include Graphic Design, Copywriting, Marketing Strategy, Event Management, and 9 others.