Donna Goodwin Email & Phone Number

Nottingham, England, United Kingdom

Leading on marketing strategy and deliverables for Victoria Centre Nottingham

Derby, England, United Kingdom

Working across the national Motorpoint portfolio as strategic and tactical lead for regionalised customer strategy and brand development- Across 20 stores, continuous review and development of regional marketing strategy led by customer insight, demographics and KPIs – to steer wider marketing team on tactical and channel approaches for greatest conversion potential with local demographics- Owning brand tracking, media booking and sponsorships and promotional activity - Establishing a new strategic approach to new store location selection and launch- Acting as account manager briefing multi channel owners and external teams to jointly deliver projects initiatives- Reporting and business insights ranging from market performance (share of market, brand awareness) to business insights.- Leading on change customer experience projects- Specialising in customer insight and research; performance led marketing; planning, managing and analysing integrated ATL, digital, PR and experiential marketing campaigns to drive awareness

Marketing lead - Strategic and tactical lead in launching and establishing a new brand, reporting directly to CEO- Establishing a new brand – both culturally and commercially – to build UK awareness and improve reputation / perception- Launching a new catalogue website and associated social media platforms; roll out of new signage at 18 locations - Specialising in planning, creating, implementing and analysing integrated traditional and new media marketing campaigns to drive sales and profit, and aid retention, lead by business reports and insight- Managed the all internal and external stakeholder crisis communications and on location signage design and delivery for COVID-19- Customer first contact strategy enhancement and development challenging and establishing new ways of working - Creating and establishing brand guidelines and tone of voice - Managing 1 direct report, plus external design and production suppliers, and digital and media agencies

Nottinghamshire

(promoted from On Village Marketing Manager to Leisure Marketing Manager in 2014 to current role in 2017)- Delivering 45% of the total business revenue (leisure, F&B and retail) whilst maintaining brand integrity and consistency through providing marketing support and advice to multiple operational directors within head office and five national villages - requiring strong project management, planning, influencing skills and relationship management- Specialising in planning, creating and implementing impactful guest facing communication (content and imagery) across print, web, CRM, PR and social channels – utilising guest research, behaviour and booking trends to identify spend stretch, engagement and retention opportunities- Brand guideline development / management; way finding specialist and new product development consultant- Managing 4 direct and 6 indirect reports, plus internal design studio, and external design and production suppliers- Leading on customer insight research to further develop and identify revenue opportunities and assessing the impact of communication channels to ensure continued delivery of excellent service to guests. - Management and responsibility for on village marketing budget

Derbyshire

Regional retail designer outlet located on the M1 between Nottingham and Derbyshire. One of a number of McArthurGlen Outlets in Europe. Strategy; advertising; digital promotion; PR and events management.----------------Key responsibilities:Managing a £1m budget, delivering strong ROI’s, and reporting to investors and senior management teamsRegional marketing research and strategy development delivering initiatives to drive footfall, sales and awarenessWorking within a small local multifunctional team, within a larger European marketing departmentPresenting to and generating support from key stakeholders including onsite brandsEstablishing cross promotion opportunities with regional business and tourism relationshipsLocally and through agency management, deliver national and regional strategic objectives via design, digital, media booking & analysis, events, sponsorship and PR---------------Key Achievements:Increased customer profile and drive time in 3 consecutive years in the role via a regionalised event, advertising and promotions strategy in partnership with stores, external partners and additional income team. Increasing AB customer visits by 24% and drive time by 10 minutes. Delivering an average increase (2009 vs. 2010) of 14% on footfall and 1.7% ASPV, and (2010 vs. 2011) growth of 2.5% on sales and 3.6% on ASPV.Implemented an annual sports event to support sales, footfall and average spend for a key centre category. First and second year events saw average footfall increase of 13% and sales 16%. Third year was developed into an urban sports campaign to support youth brand strategy, achieving £130k of PR editorial equivalent value.New store support programmes saw Superdry, Fiorelli, The Body Shop and LK Bennett exceed sales of all other Outlet store openings in their portfolio.

Worksop, Nottinghamshire

In-house Internal and External Communications-Media relations and operation including crisis communication; brand management, media monitoring and interviews-Internal communication and team member engagement & values including intranet, magazine, trading briefings-Development of multi channel communication strategies and management of delivery with internal and external teams -Event management including corporate conferences, new store openings, revamps and category launches. -Management and promotion of environmental, sponsorship and charity of the year projects

Sheffield, United Kingdom

In-house Corporate Communications-Promotion of research, successes and developments within each University faculty, including academic staff, maintaining a corporate standard of external communication quality -National, international and regional promotion-Work with high profile guests and events-Relationship building internally to source and develop PR opportunities

Sheffield, United Kingdom

PR Account Manager (promoted from PR Account Executive in March 2005)-Consumer, public and private sector account handling including projects and campaigns for emap, Gatecrasher, the Designers Republic and RREEF.-Client liaison - meetings, agenda’s, coverage reports and evaluation. -Planning PR strategies and tactics – press releases, features, launch and events organising, media briefing. -New business wins – proposals & pitches.-Event organisation and management-Team and work management - workload timelines, plans and selective delegation

Nottingham, United Kingdom

PR Assistant – Maternity cover contract-Consumer and trade account handling- planning and organising work load-Maximising media coverage by adapting editorial for target publication - writing to length and meeting short deadlines.-Developing press relationships and ensuring regular unpaid coverage -Monitoring & analysing media coverage incl. advertising equivalent cost rates

Freelance music and entertainment journalist - National and regional print and web publications

London, United Kingdom

Ba Hons, Communications

Education record