Donna Graham Email & Phone Number

Barrington, Illinois, United States

Manage all aspects of research for external clients, from approval through deliverables

Providing professional research expertise to client-side and supplier-side companies. Consultant• Client-side: provided consultative guidance in creating a plan for new Insights Team development• Client-side: Evaluate of logo, needs, purchase behaviors for new startup company• Supplier-side: provided project support, quality control and chart creation• Supplier-side: report writing

[Other titles held include Manager, Market Research (2009-2015), Senior Research Associate (2008-2015), Research Associate (2007-2008).]• Oversee high-visibility trackers, including customer satisfaction, competitive performance, and brand tracking programs, effectively managing projects in terms of timing and budget.• Collaborate with marketing, supply chain, merchandising, e-commerce, customer service, and corporate strategy to identify and integrate critical success metrics into… Show more [Other titles held include Manager, Market Research (2009-2015), Senior Research Associate (2008-2015), Research Associate (2007-2008).]• Oversee high-visibility trackers, including customer satisfaction, competitive performance, and brand tracking programs, effectively managing projects in terms of timing and budget.• Collaborate with marketing, supply chain, merchandising, e-commerce, customer service, and corporate strategy to identify and integrate critical success metrics into programs that continually align with strategic goals.• Triangulate insights with internal and competitive data to identify early indicators of competitive threats to help optimize strategic development of corporate and customer growth strategies.• Translate data into actionable insights, communicating key takeaways via a variety of deliverables such as traditional reports, video shorts, infographics, and dashboards. • Created and manage quarterly cross-functional advisor symposium program, bringing together ~50 representatives from manager to senior director level to discuss shifts in customer perception related to recent and upcoming initiatives.• Revamped established mystery shopping program that included Grainger and its primary competitors, focusing on both end-to-end experience and specific target areas such as website, fulfillment speed, and dropship procedure.• Serve as customer perception consultant on marketing collaboration team, providing expertise to enhance ongoing marketing investments. Show less

[Other titles held include Research Director (2004-2006).]• Managed department with 4 direct reports, including recruiting/managing 2 independent moderators and 2 quantitative subcontractors and liaising between sales and quantitative operations.• Managed projects end-to-end from proposal creation, questionnaire design, data collection, analysis, and results communication to external clients.• Collaborated with VP of business development on creation of analytic modeling… Show more [Other titles held include Research Director (2004-2006).]• Managed department with 4 direct reports, including recruiting/managing 2 independent moderators and 2 quantitative subcontractors and liaising between sales and quantitative operations.• Managed projects end-to-end from proposal creation, questionnaire design, data collection, analysis, and results communication to external clients.• Collaborated with VP of business development on creation of analytic modeling portfolio.• Presented at industry/company events to educate audience on nuances of marketing to Hispanic community. Show less

[Others titles held include Study Director (1999-2001), Associate Study Director (1998-1999), Sr. Research Analyst (1997-1998), Research Analyst (1996-1997).]• Oversaw and grew accounts worth $3M+ in revenue, serving as primary contact for 3 ad hoc research clients and 1 ongoing customer satisfaction research client.• Managed projects end-to-end, including survey development, data collection/analysis, creation and presentation of client deliverables, all while keeping project… Show more [Others titles held include Study Director (1999-2001), Associate Study Director (1998-1999), Sr. Research Analyst (1997-1998), Research Analyst (1996-1997).]• Oversaw and grew accounts worth $3M+ in revenue, serving as primary contact for 3 ad hoc research clients and 1 ongoing customer satisfaction research client.• Managed projects end-to-end, including survey development, data collection/analysis, creation and presentation of client deliverables, all while keeping project on-time and within budget.• Developed and presented study design proposals and related costs for clients. • Held regular status meetings with clients in addition to brainstorming sessions with clients’ business partners, including research and development for concept and product tests.• Conducted customer satisfaction road show, traveling with client contacts to present new program to district store managers and explain how to understand and use data.• Managed concept and product testing program for major consumer packaged goods/food manufacturing clients, using norms to identify potential winning concepts and products for testing. Show less