Managing excellent execution of 75+ annual events, including virtual, hybrid, and physical conferences, summits, webinars, and podcasts. Central quarterback in the execution of events and project management, identifying and leading project workflows, all the while diligently communicating any roadblocks and redirecting as needed. Developing project timelines and agendas with emphasis on proactivity, accountability, and cross-departmental collaboration. Performing annual SWOT analysis, and monthly event review via thorough KPI analysis, which includes tracking lead generation, new accounts, and show sales.• Developed tiered sponsorship program for reciprocal marketing partnerships with respected industry partners and thoughtleaders. Pitched and secured mutually beneficial alternatives to traditional methods during Covid shutdowns• Leadership and creation of digital events department which includes live webinar production/execution, content development and consistency, slide prep, script writing, and speaker procurement- Consistently achieve over 25% live viewership M/M out of an average of over 1200 monthly registrations

Launched and spearheaded all operations for award-winning event-planning company. Created business plan, built and managed relationships with external vendors, and designed/executed marketing and sales initiatives to build presence. Consulted with clients (in-person and remotely), with focus on meeting or exceeding goals. Developed framework for large and small-scale events, overseeing activities from initial concept through to completion and post-event evaluation. Prepared and oversaw detailed agendas/timelines and controlled expenses and logistics. Maximized client budgets with scalability options.• Achieved 100% YOY increase in sales and profitability, ranking in Top 5% of event planners nationwide since 2013, growing company into successful, nationally recognized business. • Earned Preferred Vendor status among 8 top venues in Reno/Tahoe through proactive relationship building—partnered with industry-leading venues, regional experts, and vendors to promote the location for destination events.• Sold company for profit as turnkey business; brought in apprentice to mentor/train for expansion and succession plan.• AWARD RECOGNITION: Earned numerous 5-star online reviews and accolades on The Knot, Wedding Wire, Google, and Yelp!- Couple’s Choice Winner – Top 5% Nationwide (Wedding Wire): 2014, 2015, 2016, 2017, and 2018- Hall of Fame - Best of Weddings (The Knot): 2017 + Best of Weddings, 2013, 2014, 2015, and 2016 - Featured nationally on Wedding Chicks and Style Me Pretty

Crafted annual marketing plans and budgets to optimize visibility of five outpatient imaging centers and a medical billing company, all while creating a consistent brand and image. Planned highly anticipated, well-attended seasonal events, dinners, and speaker presentations for referring physicians, as well as staff events and annual parties. 50/50 Telecommute/in-office position.• Promoted to Human Resources Director role in 2004, with continued oversight of Marketing. Delivered HR plans and budgets.• Created synergistic link between Marketing and HR in an effort to motivate and utilize staff as additional arm for advertising and brand communication during recession and resulting budget tightening.• Introduced “Superheroes” - a daily, all-hands morning meeting to improve company communication, bridge tier gaps, set goals and empower staff.- Achieved 44% reduction in employee turnover and Delivered 12% increase in MRI add-ons within first quarter.• Founded “RDC SalesForce”: A program to recruit, train, mentor, and motivate team of non-sales associates to market services to physicians during period of dynamic market change.- Achieved 20% initial increase in physician referrals, with 35%+ increase after first year.• Launched “Commitment to Service/24-hr Turnaround” based on feedback from relationships forged with key decision makers.- Generated 32% hike in patient requests for studies to be performed at RDC. • Developed a “Fitness Challenge” – a community-based outreach program, bringing people, sponsors, and businesses together to promote new equipment, and celebrate company’s 25th anniversary - culminating in a themed gala with over 350 attendees. - Created 28% revenue boost and lasting relationships while improving wellness among internal and referring staff.• AWARD RECOGNITION: RBMA Quest (Bronze) - A Physician Template developed to simplify orders for complex CT / MRI scans

Played key role in presentations and new business pitches as primary client liaison. Drove strategic planning, projects, and brand-marketing development, as well as competitive analysis to optimize positioning in the marketplace. Managed diverse range of accounts, including economic development, healthcare, estate jewelry and sales training. Billed, reconciled, and assessed profitability of accounts.• Executed Reno office’s first PR and Promotions program. Worked with Baltimore office to create a Press Kit for key clients. • Directed event planning for NV Governor’s Industry Appreciation Luncheon for 350+ high-profile attendees.

Developed and oversaw implementation of advertising and PR plans, large-scale press conferences, and promotional special events. Directed execution of media buys and development of creative collateral, and managed $10M+ budget. • Established Advertising and PR department prior to grand opening and developed initial company website.• Conceptualized and executed award-winning promotions and events, several which garnered front-page news placement and CNN coverage: - Pre-opening and Grand Opening Publicity: Designed a mock casino night for media and invited guests - Wheel of Fortune & Jeopardy Tryouts: Managed logistics and publicity for thousands in attendance.- Lennox Lewis Boxing Match: Managed national and international media. • AWARD RECOGNITION: 3 Telly’s (Bronze) - TV Production | 3 Bell Awards - PR Excellence | Best Brochure of New England

Managed in-house advertising agency staff. Negotiated monthly media buys and performed quality assurance for graphics. • Promoted from starting role as Media Buyer to Advertising Manager in less than six months. Created new brand identification campaigns for print and radio following property name change.