Donna Kenny Kirwan Email and Phone Number

Provide communications support related to drug overdose surveillance and prevention in order to meet the Rhode Island Department of Health's (RIDOH) federally funded grant deliverables. • Assist in providing communications expertise (including writing, editing, proofreading) and project management for all communications activities relevant to RIDOH’s five overdose-related grants.• Assist with technical writing and editing including long-form data reports and presentations.• Help develop and implement a communications dissemination plan for all activities related to the five overdose-related grants.• Assist in compiling, producing, and disseminating data reports for internal and external stakeholders including the Governor’s Task Force, healthcare providers, and community partners• Help with developing, editing, and finalizing data briefs and presentations for internal and external stakeholders• Develop copy and creative concepts related to drug overdose surveillance and prevention for RIDOH’s social media platforms (Facebook, Twitter, Instagram, YouTube, and Snapchat)• Assist with the development, editing, and management of content on health.ri.gov and the overdose data dashboard and website, PreventOverdoseRI.org

• Developed and edited content (written and graphic) for the Rhode Island Executive Office of Health and Human Services' (EOHHS) newly designed Medicaid micro-website, MyOptionsRI.• Revised and edited content (written and graphic) for EOHHS’s main website.

Provided communications management and support to the Rhode Island Department of Health's COVID-19 Vaccination/Testing Project. Managed the RIDOH.CovidVaccine@health.ri.gov inbox handling constituent vaccination and testing inquiries, and general questions about the State of Rhode Island’s COVID-19 testing and vaccination programs.• Coordinated requests and information flow with the COVID-19 vaccine operations team and other RIDOH departments and staff• Developed social media posts and monitors/responds to RIDOH social media (Facebook, Twitter, Instagram)• Wrote/edited messaging scripts, FAQs, and other communications materials; posted content to RIDOH website• Compiled daily media roundup, attended meetings and reported back to other stakeholders and staff

Led the communications function for the Rhode Island Chapter, including managing public relations for the promotion of key events and assisting with planning and placement of marketing/public awareness campaigns. Handled media relations and pitched stories to news media, designed and wrote e-newsletters and quarterly print magazine, wrote and distributed news releases, updated website, created and supervised social media, and managed advertising placement and budget. Worked with project managers and development director on strategies to increase reach and engagement. Took photos and videos to promote news and events.• Developed news releases, social media content, radio scripts and print and digital advertising for four successful Walk to End Alzheimer’s events, which helped generate almost $600,000 in donations in 2019.• Wrote articles and news releases on drug research and scientific advancements related to Alzheimer’s prevention and treatment, as well as caregiver techniques and support programs. • Pitched story ideas to local print, TV and radio, resulting in numerous successful placements including in the Providence Journal, Newport Daily News, Pawtucket Times, Valley Breeze, and WPRI-TV.• Wrote monthly column on Alzheimer’s topics for Senior Digest and quarterly Chapter newsletter/eNewsletter.• Used data on impressions and analytics to monitor results of paid advertising and social media engagement.

Wrote press releases, media alerts, talking points, reports, and social media posts and campaigns for Office of Attorney General. Assisted Public Information Officer in handling media relations, including answering reporters' inquiries and scheduling access to Attorney General and other staff. Using Constant Contact, produced e-newsletters, including planning and writing content, taking photographs and videos. Planned, executed, and publicized "It Can Wait" program for high school students on the dangers of distracted driving and other community outreach events that the Office was involved with. Updated website using Dreamweaver.• Handled reporter inquiries and requests for interviews/access to Attorney General and staff; provided “talking points” for Attorney General for TV/ radio appearances and press conferences.• Developed social media content for national campaigns against distracted driving, impaired driving, fraudulent charities and veterans scams; took photos and videos and designed graphics. • Using Constant Contact, wrote and distributed Attorney General’s biweekly eNewsletter reaching more than 8,000 stakeholders; designed, wrote and distributed monthly internal eNewsletter, The General Scoop, reaching more than 250 employees; took photos and video to accompany articles.• Led “It Can Wait” assembly program for high school students on the dangers of distracted driving; scheduled and executed more than 30 presentations and 100th school visit celebration.• Planned and executed numerous community outreach events; took photos/videos, and handled publicity (including “Kids, Cops & Classrooms/Christmas” programs, Law Enforcement Special Olympics Torch Run, Shred-A-Thons, Victims’ Grove Memorial ceremony, Justice Awards, Rhode Island Criminal Justice Hall of Fame ceremony, prescription drug “Take Back” days, food collections, and coat drives).• Updated office website; posted press releases and news items, revised content and forms.

Developed media plans and press materials for clients in retail, restaurant/hospitality, manufacturing, hospitals and social service agencies. Wrote press releases, pitched story ideas, wrote blog copy and social media posts, did copywriting for brochures and reports, and worked with graphic design team to develop invitations, mailers and other collateral materials. Planned and executed grand openings, trade shows, fundraisers and other special events. Took photographs and videos.• Met with clients to understand their products/services, target market, industry and competition, and created multi-media branding and messaging strategies to grow their base.• Wrote and edited content for print and digital articles related to medical and science for University Medicine (now Brown Medicine); pitched story ideas to media and handled public relations. Also developed promotional materials and planned/executed ribbon-cutting and grand opening of new Brown Medicine facility in East Providence.• Planned and executed more than 20 grand opening events throughout New England, New York and New Jersey for Ocean State Job Lot; wrote press releases and handled media relations for store openings.• Created and executed public relations campaign for the Newport Health Equity Zone (HEZ). • Tracked and monitored the results of media marketing and PR efforts through SEO.• Developed fundraising campaign for Pods swim club that utilized public relations, social media and a crowdfunding platform to generate more than $5,000.• Created theme and mailer for annual fundraising campaign for the Women's Resource Center.

Managed story and photography assignments for other reporters, freelance writers and photographers at Pawtucket bureau. Wrote daily news and feature articles, edited copy, and took photographs for publication in Pawtucket Times and Woonsocket Call. Posted news to web site and social media platforms.• Moderated political forums and represented the Pawtucket Times at community events.• Used demographic analysis to determine article and human interest content to attract and retain readers.• Conducted community outreach initiatives to increase exposure to target markets.

Wrote news and feature articles for Rhode Island Builders Associations' monthly magazine on topics related to the building industry ranging from regulatory and legislative updates to new products and services. Took photographs to accompany assignments.