Donna Leeding is a GM Account Management at Openreach. She possess expertise in business case, mobile devices, business planning, strategy, broadband and 9 more skills.
Openreach
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Gm Account ManagementOpenreach Nov 2014 - PresentNationalLeading a team to build strong relationships with house builders to support them through the delivery of infrastructure. To identify strategic sites with local government, land owners and LEP's to understand the local plans and how Openreach can help to provide ultrafast broadband infrastructure. Working with existing apartment blocks to retrofit ultrafast broadband infrastructure. My role is to drive the Openreach ambition of delivering better customer service, broader coverage and faster speeds on all new sites.Using the feedback from developers to change/ develop processes in order to enhance the customer experience.To own the marketing communications and collateral that support developers throughout their journey and to help their engagement with homeowners with appropriate material.
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Programme Director - Customer ExperienceOpenreach Sep 2012 - PresentUkWorking in collaboration with the customer to improve the end user experience of Oprenreach Products and Services.Using Lean tools to remove the waste and rework from the processes and developing service improvement plans with our customers by undertaking root cause analysis on why performance is as it is and measuring improvements.Building plans to reduce the cost of the service and enhance revenue opportunities for our customers and Openreach.
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Csr Programme DirectorBt Oct 2006 - Jan 2012Development and management on BT's CSR programmes. -
Head Of Communications & EngagementBt Jul 2005 - Oct 2006Responsibility: To set the strategy and manage the implementation of BT's portfolio transformation in relation to communications and change in behaviours through engagement with the wider community and to ensure full support for the transformation. -
Gm Product Marketing Bt WholesaleBt Jul 2004 - Jul 2005Responsibility: To build a team of marketing professionals. To establish the processes and key working relationships across the company. To lead and influence the direction of products through market intelligence and customer needs and to build the core messages and product positioning statements on all products in the portfolio (300+). -
Gm Broadband Britain Bt WholesaleBt May 2001 - Jul 2004Responsibility: To deliver 100% roll out of broadband in the UK and to do this whilst retaining financial integrity. To develop the business models that would allow for investment from local governments and the EU for infrastructure funding. Objective met in June 04 (2 years early). To lobby government and opinion formers. -
Gm Climate Change And Programme DevelopmentBt Group Csr Oct 2007 - Jan 2011London, United KingdomResponsibility - to develop and manage in-life BT's CSR strategy ensuring we aligned this to BT's business strategy and were able to deliver more benefit to the communities we operate in. This included designing and developing BT's digital inclusion strategy and implementation, MyDonate, Education programme and environmental programmes as well as innovating a new methodology to measure the carbon footprint of our products and services. All programmes underpinned by a robust business case supported by BT's corporate CSR Board.
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Head OfClimate Change Oct 2006 - Mar 2009Responsibility: To develop BT's environment & climate change strategy with approval at OC and PLC. To implement the strategy worldwide via a robust programme plan and business case process. To ensure that BT retains it's ISO 14001 certification and that roll out overseas is managed effectively. To generate new opportunities as a result of BT becoming more "green". -
Head Of Applications - OpenworldBt 1999 - 2001 -
Head Of ApplicationsBt Nov 1999 - May 2000Responsibility: BB was a new team established in November 1999 to launch BT into the second wave of the Internet. -
Head Of Interactive ProductsBt/Cp Jul 1996 - Nov 1999Responsibility: To develop the strategy that would generate new business opportunities that diversified from CP's core business in order to generate growth for the future.
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Strategy & Npd ManagerBt/Cp Jul 1994 - Jun 1996Responsibility: To develop a strategy that would enable CP to maintain/grow its £350m turnover with £90m profit whilst the rental base was in decline by 10% per annum and yet generated more than 50% of the turnover and 60% of profit. To identify and evaluate new market opportunities outside the UK.
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Head Of New Product DevelopmentBt 1992 - 1999 -
Marketing ManagerBt/Pc Jan 1992 - Jun 1994Responsibility: To recommend new products based on real customer needs in Cordless, Mobile, Fax and Answering Machine product groups.
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Part Time LecturerWatford College Jan 1988 - Jan 1994Responsibility: To lecture part time students on the Chartered Institute of Marketing Diploma in Business Planning and Control, and the Case Study at diploma level. During the 6 years of lecturing the pass rate increased from 42% to 68% on the case study (national average was 40%).
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New Business ManagerBt/Cs Jan 1991 - Jan 1992Responsibility: To identify and understand the business issues facing the Pharmaceutical and Health industries and develop communications solutions on a pan European basis.
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ConsultantFreelance Jan 1990 - Apr 1991Developing marketing segmentation programmes and telemarketing packages/training
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Marketing Information ManagerCase Communications Jan 1985 - Jan 1989Responsibility: To assess the European market potential. To understand competitive offerings in comparison to CASE and develop a strategy to win.
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Head Of Sales InformationCase Communications 1984 - 1989
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Head Of Customer InformationCase 1984 - 1989
Donna Leeding Skills
Donna Leeding Education Details
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Business Strategy -
Watford CollegeMarketing; Communications, Advertising & Marketing; Henley
Frequently Asked Questions about Donna Leeding
What company does Donna Leeding work for?
Donna Leeding works for Openreach
What is Donna Leeding's role at the current company?
Donna Leeding's current role is GM Account Management.
What schools did Donna Leeding attend?
Donna Leeding attended Henley Business School, Watford College.
What skills is Donna Leeding known for?
Donna Leeding has skills like Business Case, Mobile Devices, Business Planning, Strategy, Broadband, Marketing, Management, Positioning, Product Marketing, Business Transformation, Stakeholder Management, Leadership.
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