Donna Lu Email & Phone Number

New York, United States

Vancouver, British Columbia, Canada

• Built, maintained, and optimized multiple performance trackers across four different marketing departments, providing accurate and informative data to enable comprehensive KPI monitoring and data-led decision-making.
• Set up and managed Google Analytics 4 accounts for over 10 clients, enabling the team and client to assess website insights and user engagement to optimize performance.
• Implemented tags and triggers on Google Tag Manager for clients, ensuring accurate measurement of KPIs across their online platforms.
• Led the strategic direction and streamlined the flow of raw data into easily digestible reports on Looker Studio and Google Slides for the team and client to make informed decisions.

Vancouver, British Columbia, Canada

• Developed and executed email marketing campaigns on platforms such as HubSpot, Braze, and ActiveCampaign to engage subscribers and drive conversions.
• Segmented email lists to deliver targeted and personalized content to specific audiences while using A/B testing to increase open and click-through rates.
• Managed over 10 social media accounts, collaborating with the creative team to develop captivating content to help build brand loyalty and increase user engagement.

Vancouver, British Columbia, Canada

• Executed social media strategies and tactics aligned with clients’ company objectives, utilizing platforms such as Agorapulse, Buffer, Storrito, and Facebook Creator Studio to schedule and publish content.
• Supported the launch of ad campaigns across Meta and Google, while optimizing campaigns to achieve maximum ROI for multiple clients.
• Wrote compelling blog content that resonated with target audiences, incorporating relevant keywords to enhance search engine ranking and reader engagement.

Burnaby, British Columbia, Canada

• Created an annual income statement incorporating all the events and fundraisers held by the club.
• Oversee all financial related matters, such as accounts receivable and accounts payable.
• Coordinate funds for each department in accordance with their needs.

Burnaby, British Columbia, Canada

• Collaborated with fellow executives to coordinate the club.
• Promoted and recruited new members to join.
• Organized and executed club workshops.

Vancouver, British Columbia, Canada

• Trained new staff members to meet company standards.
• Organized and managed the scheduling of all servers.
• Delivered exceptional and accurate service for all guests.

Vancouver, British Columbia, Canada

• Edited high-quality videos tailored to the company’s organic content strategy to build brand awareness.
• Produced engaging content across social media platforms and website blog, that aligned with the brand voice and company objectives.
• Assist account managers with the development of campaigns for clients that aligned with their goals to increase user engagement.

Vancouver, British Columbia, Canada

• Took program registrations and entered customer information into the database.
• Answered telephone calls and e-mail inquiries, regarding registration requests and programs.
• Monitored and responded to over 200 incoming emails in a prompt manner, by addressing any questions or concerns families may have.

Diploma, Marketing/Marketing Management, General

Activities and Societies: Young Women in Business

Bachelor Of Arts (Ba), Communication, General