Donna Malone Email & Phone Number

Full-service marketing researcher leveraging both qualitative and quantitative techniques globally.

Fusion Marketing Power connects companies with consumers so they stay deeply attuned to how their products and services can become, or remain, indispensable parts of consumers’ lives. We help our clients shed light on those “fuzzy areas”---uncovering deeper insights into consumer thoughts, motivations, emotions, and needs. These insights, in turn, inspire the new innovations, products and revenue streams that give companies a competitive edge.As Fusion’s founder and leader, Donna is passionate about elevating the role of qualitative research to ensure that consumers are at the center of all strategy decisions. Her more than 25 years of experience make her a leading industry expert in consumer and shopping insights.Before launching Fusion, Donna worked for Kraft Foods. She also spent more than 20 years at Synovate, a global consulting firm, as a Vice President working on countless renovations and breakthrough innovations for Kraft, General Mills, ConAgra Foods, Tropicana, Proctor & Gamble and Motorola.