Principal
CurrentBrand Management, Marketing, Sales Strategy Consulting. Fractional Marketing and Trade Strategy Resource.
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@reckittbenckiser.com
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1 phone found area 212
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LinkedIn matched
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Donna Mcgonigal is listed as Strategic Marketing & Innovation Consulting | CPG, OTC Brand Builder | Growth Driver | Passionate Innovator & Marketer | Sales Strategist at BrandStrat Solutions LLC, based in Montclair, New Jersey, United States. AeroLeads shows a work email signal at reckittbenckiser.com, phone signal with area code 212, and a matched LinkedIn profile for Donna Mcgonigal.
Donna Mcgonigal previously worked as Principal at Brandstrat Solutions Llc and Marketing & Sales Strategy Consultant at Entrinsic Bioscience. Donna Mcgonigal holds Bachelor Of Science, Marketing And Advertising from Syracuse University.
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I am a senior brand and marketing executive with a track record of building brands and delivering ambitious financial targets. Experience includes US and global leadership roles with leading CPG/OTC companies (Reckitt Benckiser, Pfizer, Bayer) and iconic brands (e.g. Advil, Alka-Seltzer Plus, Afrin, Centrum, AirWick, Lysol, Spray 'N Wash, Woolite). Consistently deliver by developing winning strategies and hard-hitting business plans, while leveraging data driven decision making and a disciplined approach to managing the full P&L. Experience deploying integrated marketing plans with traditional and digital approaches to consumer, trade and shopper targets. I have a passion for all aspects of brand management and new product innovation and enjoy motivating and inspiring diverse, cross-functional teams to over-deliver. I am a curious, agile learner with a bias to action and the ability to build teams and collaborate with others to achieve results.Competencies:Brand Management | Consumer Insights | Leadership | Strategic Planning | Integrated Marketing | P&L Management | Traditional and Digital Marketing | New Product Development | Brand Equity | Sales Strategy | Team Building | Retail | Data Analysis | Market Trends | Advertising | Media Planning | Agency Management |
Listed skills include Ac Nielsen, Trade Marketing, Brand Equity, Fmcg, and 1 others.
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Montclair, New Jersey, United States
Brand Management, Marketing, Sales Strategy Consulting. Fractional Marketing and Trade Strategy Resource.
Norwood, Massachusetts, United States
Spearheaded the launch strategy, marketing plan, sales strategy and all executional elements for the introduction of a new medical beverage in the digestive health space for this start up company.
Whippany, New Jersey, United States
Madison, Nj
Oversee the global vision, strategy and new product pipeline for the +$1B Advil brand. Identify opportunity gaps and emerging consumer trends to drive identification and guide development of a +$150M global innovation pipeline. Create winning product concepts and impactful launch strategies collaborating with local markets. Manage all aspects of development for complex new drug applications (NDAs) globally, from product design through registration.
Madison, Nj
Established long-term strategy/brand architecture and drove brand development for Advil across 40+ markets. Created and deployed a Brand Development Model which leveraged a variety of market factors to segment countries and provide best practices to guide local business plans. Partnered with markets to deliver business building communications. Spearheaded new product roll-outs and market expansion opportunities.
Madison, Nj
Owned the global brand strategy and innovation pipeline for the Centrum Specialist and Caltrate Brands. Partnered with local marketing teams to deliver winning marketing plans and consumer communication.
Parsippany, Nj
Drove strategic leadership, as well as sales and profit delivery for the US Fabric Care portfolio (+$285M) including Resolve carpet care, Spray 'N Wash fabric treatment and Woolite detergent. Member of the US Leadership Team and the Global Fabric Care Brand Council.
Parsippany, Nj
Accountable for delivering business results for the +$625 million US Air Wick air freshener brand. Deployed integrated traditional and digital marketing mix to consumers and shoppers. Delivered sales target while exceeding SKU reduction goal by +25% and delivering +$1 million in annual COGs savings. Responsible for training and developing a Team of twelve.
Parsippany, Nj
Drove Trade Strategy, Sales Planning, Shopper Marketing and Category Management for the +$2B US Household Division with +$300M in trade investment. Instrumental in achieving +9% 3yr CAGR for the Division. Managed five direct reports and a full team of twenty-four. Member of the US Sales Leadership Team.
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Donna Mcgonigal works for BrandStrat Solutions LLC.
Donna Mcgonigal is listed as Strategic Marketing & Innovation Consulting | CPG, OTC Brand Builder | Growth Driver | Passionate Innovator & Marketer | Sales Strategist at BrandStrat Solutions LLC.
AeroLeads has found 1 work email signal at @reckittbenckiser.com for Donna Mcgonigal at BrandStrat Solutions LLC.
AeroLeads has found 1 phone signal(s) with area code 212 for Donna Mcgonigal at BrandStrat Solutions LLC.
Donna Mcgonigal is based in Montclair, New Jersey, United States while working with BrandStrat Solutions LLC.
Donna Mcgonigal has worked for Brandstrat Solutions Llc, Entrinsic Bioscience, Bayer, Pfizer, and Rb.
You can use AeroLeads to view verified contact signals for Donna Mcgonigal at BrandStrat Solutions LLC, including work email, phone, and LinkedIn data when available.
Donna Mcgonigal holds Bachelor Of Science, Marketing And Advertising from Syracuse University.
Donna Mcgonigal is listed with skills including Ac Nielsen, Trade Marketing, Brand Equity, Fmcg, and Spectra.
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