Donna Morrow Email and Phone Number

Providing subject matter expertise on patient monitoring. Extensive experience across the engagement lifecycle, from pre-sales through ongoing support post launch. Deep understanding on execution of patient monitoring solutions.

• Initially hired to build out a clinical quality operations methodology in support of all clinical programs before being asked to lead the provider engagement team after five months; managed a team in executing provider and practice leadership engagement processes spanning outreach, contracting, quality workflow evaluation, analytics, feedback, and partnership.• Established clinical quality operations guidelines with a charter, scheduling process, and requirements to meet all regulatory needs and support program standards. • Sustained a focus on continuous improvement, regularly adjusting and enhancing clinical operations processes to deliver superior patient solutions as well as meet provider and payor needs.• Played a key role in the closing of a large contract with a new payor to effectively expand operations.

• Oversaw client success, clinical operations, and product quality activities for a Healthcare SaaS care coordination start-up, providing strategic guidance regarding the delivery of quality healthcare solutions and completion of product initiatives with a positive impact on clinical outcomes.• Built clinical and operational client support teams as well as a clinical operations team from the ground up, effectively meeting the clinical, quality, and regulatory needs of product and software engineering teams in addition to safeguarding alignment with prospective client needs.• Acted as the Voice of the Customer (VoC) regarding product planning and development, optimizing Agile workflows to ensure rapid delivery while sustaining quality.• Developed the customer engagement lifecycle, bringing in relevant members of client-centric teams to enable streamlined and scalable deployments as well as ongoing support and expansion.

• • Hired to lead client success for a Healthcare SaaS RPM start-up, functioning as a trusted clinical and operational leader and strategic partner to guide the delivery of exceptional healthcare solutions and completion of product initiatives while serving as a critical member of the executive leadership team.• Provided a link between client, operational, and clinical outcomes to product development and implementation, serving as a clinical subject matter expert to build out and define the Optimize clinical application.• Facilitated the presales and business development process, developing customer engagement strategies for the organization that drove the continued growth of the client install base

• Earned a promotion as a result of performance, overseeing all day-to-day operations of the company’s SaaS organization including solution delivery.• Grew revenue by building a Customer Engagement team comprised of experienced clinical and technical professionals to execute remaining contract terms after acquiring a challenging client. • Played a key role on the Clinical Leadership team, which brought together nurses, physicians, and other clinical roles to support product planning; served as a clinical subject matter expert to build out and define the CareC2 clinical application.

• Partnered with a team of clinicians and marketing professionals to create a clinical consulting service methodology and supporting documentation for the sales team, serving as an SME regarding clinical workflow design and optimization while owning solution line product development, reporting, dashboards, and budget allocation.• Collaborated in developing strategic plans for the Commercial Health Group, including market penetration, expansion, and growth; assisted in the development of product services and solutions to meet market demands. • Reengineered a clinical services consulting process for all clinical service solutions to support Technology and Professional Services teams as well as trained the Business Development, Technology, and Professional Services teams on the new process.

Transformational clinical leader bringing about a balance of people, process and technology that is crucial to creating a roadmap to success in healthcare organizations. Providing a bridge to the infrastructure development needs, sales support and operational concerns.

• Joined Healthcare SaaS (Software-as-as Service) start-up as the Vice President of Client Operations, reporting directly to the CEO and COO. Owned the company’s entire installed client base, equaling o$12MM+ in recurring revenue across 400 hospitals in the U.S. and the United Kingdom. Provided strategic direction and leadership to a team of 45 professionals responsible for supporting all aspects of the customer engagement lifecycle. Helped to expand customer install base from 30 to over 150. • Established Client Services, Technical, and Installation Engineering teams, and built out organization from 5 to 60+ employees by providing training and development of direct reports (both onsite and remote).• Developed and implemented the onboarding and training policies and procedures for all new hires to ensure all federal, state and local hiring requirements were met in a timely manner and that immediate training needs were addressed.• Created all project tracking documentation for implementations in order to attain standardization between projects, allowing assignment of managers from one project to another, while minimizing installation delays. • Worked extensively to support optimal utilization of the SalesForce CRM (Customer Relationship Management), which allowed other departments to obtain project status information daily/weekly. • Managed trade show schedule to include assessment of appropriate shows, budget, staffing and operations for 4 years until these responsibilities were transitioned to the Marketing department.

Joined Healthcare SaaS (Software-as-as Service) organization as the Senior Vice President of Customer Engagement Services, reporting directly to the CEO. Trusted clinical and medical advisor and strategic business partner to provide guidance and leadership in the delivery of excellent healthcare solutions and the achievement of product initiatives. Integral part of the executive leadership team; transitioned between the clinical and operational needs of healthcare customers.• Won $30M deal with a large healthcare organization by managing the customer engagement lifecycle, including the addition of an upselling opportunity (consulting services) for each of the product offerings.• Oversaw the organization’s Customer Engagement, Program Management, and Project Management teams; set direction for internal and external communications in the area of industry-related clinical education and development.• Built InSites’ Advisory Board to allow further development of the Company’s pipeline; generated more opportunities to present at healthcare conferences; identified and targeted key stakeholders in the Healthcare industry.• Led Project Management and Development teams on recommended changes/additions to InSite’s solutions to better serve customers in support of clinical practices and effectiveness in the healthcare setting.

Physician Initiatives Implementation LeaderJoined hospital as the Physician Initiatives Implementation Leader to lead the largescale implementation and support of an enterprise EMR through the transition to Epic within the ambulatory space. This included the transition of 1450 physicians across 750 physician offices. Delivered strategic direction and oversight to a team of 6 professionals, including full time employees and consultantresources responsible for the seamless execution of the strategic plan—from kickoff through to go live.• Spearheaded the development of the Epic Ambulatory team to create the build, implementation, support, and clinical rounding policies and procedures for maximal adoption and optimization across the organization. • Led the development of Clinical Informatics team to include the policies and procedures for optimal success within the ambulatory space for 550 physicians across multiple specialties. • Developed and implemented the provider onboarding process for optimal adoption and utilization of the ambulatory applications; devised and executed the full site assessment process to include workflow analysis and infrastructure for all provider practices.

• Responsible for the support of over 32+ clinical applications to include full perinatal system design, management and support at over 15 hospitals• Regular reporting and accountability to all hospital leadership on the utilization and adoption of clinical applications• Responsible for the management of all clinical applications projects, budget, vendor management and operations• Prepared agendas, status reports and late task reports for core team meetings and IT&S leadership • Facilitated process analysis sessions with other clinical corporate teams to facilitate process Infrastructure and Architecture• Assist and mentor others as necessary

• Responsible for the day-to-day unit leadership. This includes training and mentoring staff, escalating and participating in the chain of command process• Chaired the Women’s Services Informatics Committee for 3 years• Chaired the Medical Records Peer Review Committee for 2 years• Unit Preceptor for all newly hired nurses• Unit Educator