Donna Olszewski Email & Phone Number

Fort Worth, Texas, Us

Fort Worth, Texas, Us

Pittsburgh, Pennsylvania, Us

Camp Hill, Pa, Us

Responsible for management and development of the digital assets for Argosy University and Western State College of Law.• Develop strategic digital asset initiatives to meet the KPIs supporting the enrollment and quality education corporate goals, plus increase efficiency of the management and costs• Develop PPL strategies along with Paid Search strategies plus strategies to support Organic search rankings – achieved 10% increase in Organic Search in 3 months• Project manage digital initiatives from strategy to implementation by defining need, cost analysis, KPIs and requirements detail• Communicate strategy and processes from marketing to technical implementation to stakeholders and developers• Analyze and communicate key metrics supporting the success of the digital assets and initiatives• Coordinate the testing and analysis of the digital assets to manage and increase usability, SEO and conversion• Create and maintain project management documentation including requirements documents, Scope of Work, timeline, responsible stakeholders and deliverables• Develop content strategies using industry standard best practices and world class vendors

Pittsburgh, Pa, Us

Product Marketing ManagerResponsible for driving outbound marketing for operational management technologies in Healthcare sector including market definition, market segmentation, product positioning, go-to-market strategy and competitive intelligence.• Identify and define healthcare market drivers, develop targets, product differentiators and value proposition.• Research market for proper positioning and create buyer personas as well as determine key influencers• Analyze market demand and align against product and organization readiness to support offerings• Create support materials to align sales team with strategy• Develop Key Performance Indicators and metrics to gauge effect in the market• Drive market activation with campaigns and marketing materials • Drive sales activation with positioning, value propositions, and product training• Create client segmentation lists complete with key targets, and characteristics• Create and maintain competitive intelligence analysis and supporting documentation

Tarentum, Pa, Us

Responsible for driving revenue growth through defining and implementing full range of marketing strategies that include: brand definition and collateral development, as well as website, direct, and digital marketing implementation processes.• Positioning company to generate additional revenues through expansion of marketing services into integrated marketing solutions.• Create and Implement Digital Media Programs to geo-target educational audiences for conversion to 3D Printing customers• Create and implement integrated marketing programs using digitally tracked collateral materials from the manufacturer through Intelliclick and Click Track for inclusion and follow up in our CRM to prove ROI• Develop Sales and Marketing strategies to increase sales by 25% by Q4.

Amsterdam, Noord-Holland, Nl

Create programs for and manage all electronic media including social media, websites, and eCommerce sites with five-member team for global market leader of innovative solutions for sleep and home respiratory therapy devices.KEY ACHIEVEMENTS INCLUDE:● 1,100% growth in first-year site visits realized by developing social media platform aligned with strict FDA guidelines that drove customers to dealer network.● $30 to $40 million sales increase gained over three years by defining and developing strategic B2B portal that increased ease of distributor interface.● 100% increase in search engine rankings that boosted site visitors 75% by devising new optimization strategy that improved access to company information.{Additional examples available upon request.}

Oversee the ecommerce portal strategy and development, which included all project plans and content strategy to drive revenue and increase efficiency of the ordering process. Create and implement strategic direction for all B2B and B2C web initiatives. Design individual business strategies for support of all business unit goals and objectives. Provide training to the business unit leadership with various tools and technologies to enhance and grow the marketing strategy. Manage all statistics, which included all site statistics and webtrends, as well as Net Promoter Scores and KPI ratings. Provide management of $1M budget and resource allocation from business units, outside resources, internal IT, and internal web team for marketing strategies. Design new content strategies and tools for eMarketing communications and webinars for support of ongoing training and marketing needs for the business units.KEY ACHIEVEMENTS INCLUDE:● Achieved highest ranking ever of customer satisfaction for the NPS score by utilizing methodologies for the management of large-scale migration of the website to Philips internal infrastructure.● Established eCommerce Enablement team to act as PMO in effort to enable business units to have forums to discuss needs and wishes, resulting in centralized projects and increase ability to focus on sales and prioritize projects. ● Grew company site from $30M to $40M in sales and increased efficiency though the consolidation of disparate order methods into one portal.

Pittsburgh, Pa, Us

Managed 10-member team supporting all Internet and intranet sites for $10 billion integrated global nonprofit health enterprise with 40,000 employees, 30 hospitals, 4,200 licensed beds, 400 outpatient sites, and doctors’ offices.KEY ACHIEVEMENTS INCLUDE:● 50% cost saving realized by creating core team and distributed authorship model to manage entire health system with minimum headcount.● 100% employee engagement on Infonet reached within six months by communicating and involving employees in every step of the change.● 50% increase in KPIs gained by launching first healthcare portal with system tools that simplified processes for patient care self-management.

Pittsburgh, Pa, Us

Amsterdam, Noord-Holland, Nl

Philips Respironics, Murrysville, PA 1991–1996MarComm SpecialistSupported local tradeshow properties, Internet, intranet, and design and production of marketing materials for leading provider of innovative solutions for global sleep and respiratory markets.

Leadership Program, Organizational Leadership

Master'S Degree, Communications, Marketing

Project Management Certification, Project Management

Communication

Bachelors Of Communication

Education record